If you want to build a really effective restaurant website that will generate good profits for you, you have to ensure you have the best restaurant menu theme. More than 80% of smartphone users look for restaurants online. (source) Let them find you and give them the opportunity to order food delivery or a takeout online.
Effective restaurant menu themes mean bigger profits for you. If you make it easy for customers to place orders, they will order more frequently. This way, you will sell more food deliveries and takeout’s. Use the best restaurant menu themes to improve the quality of customer service in your restaurant.
In this complete guide, we’ll show you the biggest mistakes and the best practices for building restaurant menu themes with an online food ordering system. You’ll see examples of designs that allow restaurants to earn more on food delivery and you’ll find that implementing a restaurant menu system with online ordering is really easy.
There are many restaurant menu builders and WordPress menu plugins available on the market. They have various functions and optimization possibilities. However, if you are looking for the best restaurant menu theme, use the restaurant menu plugin available with the UpMenu system.
How do the best restaurant menu themes work with an online food ordering system?
If you want to use the best restaurant menu themes, launch an online food ordering system right away. Your customers want to order food online and an online food ordering system will give them the opportunity to do so. Use it to increase your profits.
Thanks to an online food ordering system built into a restaurant menu template, your customers will be able to order food online from your restaurant. Both on desktop and on mobile devices. And, the best restaurant menu themes are fully responsive.
An order placed by a customer via the restaurant menu theme will go straight to your restaurant, you will easily receive it and quickly provide the customer with the time for delivery or takeout collection. Unlike platforms like WooCommerce, the UpMenu online food ordering system processes orders in a matter of seconds.
The customer also receives, in real time, the information that their order has been accepted, the time when it will be ready, and, in the case of cancelled orders, the reason for the cancellation.
The best restaurant menu themes are fully adjustable to your restaurant website and you can easily edit their appearance. Without any special technical knowledge, you will be able to change colors and motifs or add photos. Such changes and adjustments will improve conversions in online orders and allow you to earn more.
You can also easily add new dishes to the restaurant menu template, change or delete existing menu items and edit prices. All changes will be immediately visible to your customers.
At the same time, an online food ordering system, which you place on your restaurant website using the best restaurant menu themes will give you plenty of new marketing tools. From now on, your restaurant will automatically build a newsletter database, towards which you will be able to direct email and text-message campaigns.
You will also be able to easily run a loyalty program, fully integrated with the best restaurant menu themes, working both online and in your bricks-and-mortar restaurant. Loyal customers mean more orders.
UpMenu restaurant menu templates also contain an advanced promotion engine, which will allow you to create special offers and coupons for your clients, just like in the real restaurant. They will be calculated automatically when customers place their orders.
You will also be able to automate some tasks using marketing automation. If you choose to do this, your online food ordering system on the restaurant website theme will automatically send text messages or emails to your customers, e.g. when they haven’t placed an order for some time. This is a great way to encourage customer activity and increase the number of food deliveries and takeout’s.
What does the restaurant menu system implementation on a restaurant website look like?
If you want to have the best restaurant menu theme on your restaurant website, including the option to order online, all you have to do is launch the UpMenu system – try it first on a 30-day Free Trial.
Choose one of the restaurant menu themes that best fits your brand, provide contact details for your restaurant, easily configure your delivery areas by literally drawing them on the map, and input the menu.
Then, easily implement the restaurant menu template on your restaurant website – all you need to do is copy the special code from the UpMenu system and paste it into the source code of your restaurant website, before the end of the body element. If your website is built with WordPress, you can use our WordPress plugin menu.
If you do not have a restaurant website yet, you can use one of the best restaurant website themes to build it. Thanks to this, your customers will be able to find you online and you will be able to sell them your food online.
The entire implementation process for the best restaurant menu themes on restaurant websites is simple and does not require complex technical knowledge or IT support. So, you can quickly start selling online without waiting for a project to be completed and incurring additional costs.
Restaurant marketing tips for the best restaurant menu themes
The best WordPress menu solutions and the best restaurant menu themes should earn their keep. If you give your customers the opportunity to order food delivery or a takeout, you will increase the profits your restaurant makes.
A boring restaurant menu theme, non-intuitive with confusing navigation or the need to perform many steps to place an order, will lower conversion rates for online orders. Use the UpMenu best restaurant menu themes to build a really effective menu on your restaurant website with an online food ordering system.
1. An online food ordering system in the best restaurant menu themes
The UpMenu online food ordering system is a great restaurant menu builder. It allows you to easily input all dishes, extras, and promotions from the restaurant into the best restaurant menu themes. You can use multiple templates to create a menu that will really earn you money on your restaurant website.
At the same time, you will open a completely new sales channel. From now on, you will earn from online food delivery and takeout orders. Your customers expect you to let them order online, do not force them to order online from your competition.
2. Intuitive food delivery ordering
The best restaurant menu theme must be transparent. Only intuitive navigation on your restaurant website will let your customers easily order food delivery and takeout’s, allowing you to earn more. If your online food ordering system is hard to work out and inconvenient to use, the conversion of online orders will be low.
3. Photos in the restaurant menu system
The UpMenu online food ordering system allows you to use the best restaurant menu theme with the option of displaying food photos. That’s how your customers will be able to see individual menu items and … get hungry! Placing photos in the restaurant menu template increase online order conversions.
Adding photos in your online food ordering system is very simple and will only take you a moment. The best restaurant menu themes will show off your photos and ensure more profits for you from food delivery.
4. Recommended products and extras
The best restaurant menu theme should allow you to use additional marketing features such as recommending additional products and extras/sides. The UpMenu online food ordering system in a restaurant website template will let you recommend products to your customers using special pop-ups.
In this way, you can promote the sale of more expensive products, or ones that your customers choose less often. Recommend the products you have on offer as a deal of the day using the UpMenu restaurant menu theme functionalities.
At the same time, you can recommend extras for each of the menu items in your UpMenu restaurant website theme. For example, fries for burgers, pizza sauces, rice for chicken, etc. This way, you will increase the value of individual orders.
The worst mistakes in restaurant menu themes
In order for a restaurant menu system on a website to work properly, it must be convenient for both customers and restaurant employees. Otherwise, it will not increase profits, rather, it will only generate problems and costs.
Use the best restaurant menu themes to avoid mistakes on your restaurant website. UpMenu system will help you build a great, functional menu that will allow your customers to place online orders easily. Otherwise, you may, even unknowingly, end up in a never-ending saga of optimization of your restaurant website to eliminate the errors described below.
1. Unnatural colors in the restaurant menu theme
Have you ever seen blue food? The human brain reacts badly to images of blue food because it immediately seems unnatural. It must contain artificial colors. That’s why your WordPress restaurant menu theme should only use natural colors associated with food.
Too garish colors, often badly combined, are tiring for human eyes and distract the customer’s attention. Your goal in building the best WordPress menu themes is to encourage the customer to order food delivery or a takeout.
The UpMenu best restaurant menu themes can come to your aid because their design has been developed to increase online order conversions. On top of that, you can change and adapt the menu theme to your restaurant’s brand.
If you want to make sure that the combination of colors you want to use in your WordPress menu theme is harmonious, use the Adobe Color CC tool. It will let you easily choose the shades that best suit your brand and the best restaurant menu themes.
2. Restaurant menu themes not adapted to mobile devices
Over 50% of internet traffic comes from mobile devices, and 83% of customers search for restaurants using smartphones. (source) If your restaurant menu template does not display properly on a small screen, the customer will find another restaurant.
All the UpMenu restaurant menu themes, including those created for WordPress, are fully responsive and allow customers to easily get acquainted with the offer of the restaurant and place an order using an online food ordering system.
3. Publishing the menu as PDF
Just forget about it. Do not add a PDF file to your restaurant website instead of the best restaurant website theme. Your customers want to quickly see what you are offering. No one will want to download the file, and even less so if they use a mobile device.
A PDF menu file on a restaurant website nowadays just looks wrong. The modern, advanced technological opportunities for creating websites really let you do so much more. Take advantage of the best restaurant menu themes, which allow your customers to order food delivery or takeout immediately.
4. No photos in the restaurant menu theme
Good quality photos of food in your WordPress restaurant menu will help you sell more online. Use the UpMenu online food ordering system with the best restaurant menu theme, which will allow you to add photos of your fantastic dishes.
It’s best to use the services of a professional photographer. They will know exactly how to photograph your food so that it looks good in the restaurant menu system. Customers are more likely to order food delivery or a takeout when they see what your food really looks like.
Check how to create good food photos yourself. Read this article Professional photos of your dishes without a photographer – is it possible?
5. The restaurant menu theme does not match the brand image
Your logo should not just be hanging over the door. Every place where the customer comes into contact with your restaurant should contribute to building your brand image. Your restaurant website and your WordPress restaurant menu template must also be consistent and build your brand online.
This helps the customers to develop an attachment to your restaurant. When they look at your restaurant menu template, they will immediately know where they are ordering their food delivery or takeout from. Use the best restaurant menu theme to express your values and beliefs. You will build an authentic, genuine brand.
Advantages of the best restaurant menu themes with an online food ordering system
Simply put, you will earn more. Additional features in the online food ordering system will help you to increase profits in your restaurant. Use the best restaurant menu themes and implement the UpMenu system.
1. Your customers want to order food online
Ordering food online is simply convenient. Customers expect this convenience from you. Place the best restaurant menu template on your restaurant website and let them order easily and quickly online.
2. You will sell more food deliveries and takeout’s
34% of customers state that they would order food delivery more often if the restaurant had technologies that facilitate this, for example, a restaurant menu system. (source) Choose one of the UpMenu best restaurant menu themes and start selling food online.
3. You can forget about errors made while taking orders
It has surely happened that an employee made a mistake when writing down a customer’s order? Maybe the noise in the restaurant disrupted the call? Maybe the customer had a bad phone signal? An online food ordering system in the best restaurant menu themes solves this problem. You will see all the information about an order on the screen of a tablet or iPad.
Thanks to the restaurant menu plugin, your customers will also stop being annoyed by always-busy phones in your restaurant. They certainly would have ordered food delivery elsewhere if they had not been able to get through to you on the phone. Now, they can easily and conveniently place an order online at any time.
4. You will pay less than you would pay to a food ordering portal
The best restaurant menu themes are free. You will only pay a small monthly subscription for the online food ordering system. It’s a great online food ordering portal alternative because instead of the ever-growing commission, you pay very little and remain independent.
5. You will build your own newsletter database
When your customers place orders using the WordPress menu plugin, the UpMenu online food ordering system will automatically ask them for consent to send marketing communications. In this way, you will build your own newsletter address base.
The additional restaurant marketing functions available in the UpMenu best restaurant menu themes will let you send text message and email campaigns to your customers as well as automatically communicate with your customers in specific situations. This will allow you to increase the number of food deliveries and takeout’s.
6. Your customers will be able to pay online
The UpMenu online food ordering system placed in the best restaurant menu themes is integrated with Stripe. This system lets your customers pay online for their orders. This is very convenient – more than half of transactions on the Internet are fast online transfers. Thanks to this, you will no longer lose customers who do not have cash with them.
7. You will automatically collect reviews from your customers
The best restaurant menu themes automatically collect customer reviews for you. Instead of posting comments via social media, each customer will simply be asked for feedback after they place their order. In this way, you can quickly react and deal with any problems.
8. Statistics help you make better decisions
Making business decisions without hard sales results can be difficult. Instead of guessing, use the best WordPress menu which will automatically generate all necessary statistics for your online sales. These will help you make better and faster decisions. Better decisions mean bigger profits.
The best restaurant menu themes support sales in your restaurant. Thanks to an online food ordering system, they help you to sell more food deliveries and takeout’s. Use them to sell more.
The implementation of the best restaurant menu themes is very simple. All you need to do is sign up to a free UpMenu system trial then input your restaurant and your menu items. The integration with your restaurant website will only take you a few minutes.
Use best practices such as adding good food photos and creating an intuitive layout with the best restaurant menu themes to increase the number of food deliveries and takeout’s from your restaurant.
A restaurant menu system allows your customers to order food online from your website. The order will go straight to your restaurant and you will easily pick it up. The customer will receive a confirmation and delivery time.
Thanks to the many additional functions included with the best restaurant menu themes with an online food ordering system, you will be able to boost your profits from food delivery even faster. Take advantage of these new opportunities for restaurant marketing and earn more.
Read more about the best online food ordering system functions and features in 9 advantages of online food ordering for restaurants. Start a free trial and let your customers order online thanks to the best restaurant menu themes.