Internet and smartphones are a permanent part of business and private life. So, it shouldn’t be a surprise that customers expect to be able to order food and catering online. An online catering system will, therefore, be very useful.

Specifically, for catering services which customers usually have to plan long in advance, searches are performed online. Hence, if your restaurant or catering company does not own an online ordering system yet, or if it isn’t effective, it’s time to change. Here are 4 tips that will increase the number of your catering orders.

1. Launch an online catering system

Include an active menu on your website. Enter all dishes you offer and add professional photos. If you want to find out more about taking good photos of food, read the following article: Professional photos of your dishes without a photographer – is it possible?

UpMenu system makes it possible to add subsequent items to a cart and make payments online. It also offers the feature of ordering food for a specific day, which is very important for catering.

2. Present yourself on the Internet for catering service

Remember that just launching softwere for online food ordering system will not be enough. You also have to ensure proper promotion. The presence of your business on social media is the key aspect of restaurant online marketing today. Find out more about marketing strategies from the article entitled: Overview of online marketing strategies for food places.

UpMenu system also features multiple marketing options. This will help you in restaurant management.  Creating email and SMS campaigns, sending them to particular customers, or launching a loyalty programme will be easy.

3. Tell your customers about events you’ve managed in the past

Everyone loves good stories! Create a photo gallery of events you’ve organised on your website. Show them your experience. Describe a story about your past events – what expectations did the customers have and how did you meet them? Show them that you are professional.

You can add direct links to your meals in the UpMenu softwere into your stories. As a result, your customers will be able to order a meal they have just read about, instantly.

4. Collect and publish recommendations from satisfied customers and make reastaurant management easier

Nothing encourages someone more than the real and honest appreciation of satisfied customers. Do you have such feedback? If so, make sure you publish it on your website.

Thanks to the feature of automated review collection in the online catering system, you can gather this feedback in one place which can only be accessed by you. You decide for yourself which reviews will be published and how to thank your customers for them.


Online ordering can help your catering company to significantly increase the number of orders as well as simplifying work. Thanks to its advanced features, UpMenu system will also give you tremendous possibilities in terms of advertisement. Online booking system will help you organize work.

If you would you like to launch the UpMenu system at your company, please don’t hesitate to contact us! We will be more than happy to help you increase your profit.