If it’s been a long time since you’ve seen a crowd in your restaurant, it’s a last call for you to make some changes. Good restaurant marketing can fill your place with customers. And there’s no need to turn your whole business upside down – start with some small changes that can make a big difference. First step: upgrading your menu.

Modern restaurant trends

It is very important to keep up with the modern customers – and they are very demanding. Our grandparents might have been satisfied with just the food at a diner, but we want more. We don’t visit a restaurant just to eat something – we want to experience this place with all our senses.

We want to sit in comfortable chairs and smell the approaching meal, but that’s not all. As we look around, we want to be pleased with all that we see. And as it turns out, that doesn’t only concern interior design.

Why do we like some interiors better than others? Because they are harmonized: there’s everything you need to see, nothing more, nothing less. The same goes for creating menus – if the customer is satisfied with the way it looks, there’s a bigger chance that they will come back for more.

But that’s just one point, strictly related to marketing psychology and concerning only the general look of the menu. Now, let’s take a closer look at what’s in it. A minimalistic style is highly recommended, but minimalism also applies to the content of the menu. Keep your specials on offer and throw away all those meals that don’t seem to be as popular.

Reasons to do it

Ironically, the less there is to choose, the happier the customer is. How many times have you been sitting browsing over a menu, not being able to pick just one meal? We’ve all been there, and we all ended up choosing some meal randomly when the waiter approached.

You don’t want that kind of awkwardness for your customers, do you? Give them fewer choices and they will thank you for taking the burden of choosing off their shoulders (and hungry stomachs).

You need to know that there’s economic sense to it as well. When you reduce your menu to just a few meals, you will reduce the range of products that you have to buy. That means that you won’t have to throw away as many ingredients as you used to.

By shortening the list of meals that your restaurant serves, you put yourself one step closer to being a diner that is well known for the best burgers, best pasta, best ramen or whatever you make. If you want to be the best at something, you have to focus on it – and that’s what will happen after making your menu shorter.

Some people think that these are just tricks of the trade, but it’s not like pulling a rabbit out of a hat to impress someone – it’s just making smart decisions and appealing to the customer with the results. The sooner you understand that restaurant marketing is just as important as the meals that are served, the better your position will be in the market.

Reach your customer through restaurant marketing

Nowadays, the sky is the limit – there are many strategies for restaurants that can bring your business to a whole new level. One of them is social media, of course, but still many people forget that even a well-maintained Facebook fanpage is a powerful tool in the restaurant owner’s hands. However, oftentimes it is not enough. Read more about managing restaurant Facebook page: Effective restaurant online marketing with a Facebook page.

Online restaurant marketing can give you more benefits than you expect, but first you have to let go of the idea of promoting your diner with social media and nothing more. Get familiar with the UpMenu system to be a few steps ahead of your competition, especially if you plan to get to your customers not only through the door of your restaurant, but also online. Online restaurant marketing equals endless possibilities – reach out your hand (towards your laptop or mobile device) and start making things happen.


Restaurant marketing might look like a tricky business, but don’t worry, it’s not nuclear physics. Nevertheless, if you think about making changes to your menu, your goal is already set (even if you didn’t realize it yet): to be successful. UpMenu system can help you achieving this goal – give it a try and get in touch with us today.