You may know them as millennials or generation Y, but it is more likely that you know them as your regular customers. You see them at your restaurant all the time – way more often than people older than them. As a businessperson who wants to be successful you want to see millennials at your restaurant even more often – and that is why you should read all the restaurant marketing tips that we’ve prepared for you.

New way of promotion

If you read this article, you are probably the kind of restaurant owner or manager who is very aware of how any business works nowadays. You’re digging out restaurant marketing tips, looking for ways to improve your restaurant marketing, implementing a restaurant online food ordering system and using a restaurant ordering app. As an informed person, you don’t need to be told about the power of the Internet, but it never hurts to remind you of what’s most important.

No more paper

Among many useful restaurant marketing tips, there’s one that you just have to consider: abandon the idea of promoting your business on paper. It’s not that it’s bad – it’s just not effective. You have to remember that it’s not only millennials who are using the Internet to find information about your restaurant. As you plan your restaurant marketing strategies, you should include a well-maintained website and social media.

All over the web

Keep in mind that social media isn’t everything. You should also think about using a restaurant ordering application like UpMenu. This kind of action will most likely help you win more customers. In the millennials’ eyes, you would also appear to be a modern businessman and this always seems tempting to young people.

Needless to say, everyone loves convenience – by giving your customers a chance to use a restaurant online food ordering system or a restaurant ordering app, you give yourself the opportunity to shine in the market. By keeping in touch with your customers through the web, it will be much easier to share news about all your menu changes and special offers.

Think green!

Besides all the financial benefits, by turning away from all the paperwork, you are also contributing to the environment. The less paper you use, the less paper has to be produced. That means less trees will be cut down and, even if you might think that it doesn’t matter on a global scale, if every smart business owner would take this kind of restaurant marketing tip, the world would be a much better (and cleaner) place.

Benefits of a restaurant online food ordering system

As you start using a restaurant online food ordering system like UpMenu, you will quickly discover that it’s addictive – both for you and your customers. It’s a new thing for you, but don’t be scared – you won’t be overwhelmed by too many options or confusing functions. And the same goes for your customers! Just look at how easy it seems:

If you decide to use the UpMenu system, don’t come down to just a few options. Take full advantage of the system and customer loyalty scheme. See for yourself how great it is! Read more about it in our article: 9 advantages of online food ordering for restaurants.

Online community

You know that people are making as many friends online as in real life – especially millennials. They are creating communities, talking about interesting topics, and sharing information – including about restaurants. Take one of our last restaurant marketing tips and make sure the idea of your restaurant is close to flawless online.

The Internet knows no mercy and once you neglect your restaurant’s online aspect, you might be sorry. But there’s a silver lining to this rule. Sure, if you fail in promoting your restaurant online, you’ll have to work extra hard on this. BUT if you do it right, you’ll get much more than you think.


This rule applies to any kind of business: if you want to win a customer, you have to think like one. As a restaurant owner, you should get to know generation Y a little better, because so called millennials are the people who would – most likely – visit your restaurant and use a restaurant online food ordering system.