Before you start with any food promotion, it is worth thinking about whether a product you want to advertise is actually good. After all, every customer at a restaurant wants to consume top quality food in a friendly atmosphere.
Prior to implementing all your marketing ideas, it is worthwhile to define the target group you want to reach with your food promotion. It will be a lot easier to prepare promotional and discount strategies if you learn about the expectations and needs or even the age of your customers.
Below, you can see the most interesting trends that you can implement at your restaurant.
1. Discounts for certain products
Do you offer a product on the menu that you want to promote at a given moment? Would you like to increase its sales? Setting a discount for a particular product or product group in the online food ordering system is a great idea.
Choose the meal in the menu that you want to apply a special deal to, set the discount in the UpMenu system, and notify your customers in the social media channels about the promotion.
2. Discount for orders exceeding a specific amount
The promotion works similarly to a discount for the second product. When you base your activities on those two strategies, you will make your customers more willing to order more and return to your restaurant.
A discount for orders exceeding a specific amount can be assigned to any products; pizza, sushi, burgers, etc. Everything that is in your restaurant offer. One of our ideas relates to desserts. A customer who places an order for an amount exceeding USD 50.00, receives an automated 10% discount.
3. Restaurant loyalty programs
Restaurant loyalty programs are the best method for encouraging your customers to order more and more often. Rewarding them will make customers feel important and appreciated. This is how you develop loyalty.
It is worth noting that 30% of restaurants offer various types of loyalty programs to their customers, while 57% of restaurant customers declare that they are happier to eat in restaurants that offer such a program. (source).
Launching and using a restaurant loyalty program may seem quite complicated. How will points be applied? How to add points for online orders? Allow us to answer! Thanks to the UpMenu system, you will offer an intuitive and user-friendly loyalty program to your customers. You can read more about this in Restaurant loyalty programs and reward systems.
4. Discount vouchers – food promotion for loyal customers
You should know that 85% of Americans use discount vouchers! (source) This evidences that food promotion is a great opportunity for increasing your profit and promoting your online food ordering system on the website or in the mobile application.
When wishing to adjust to the applicable trends, you need to know how to use discounts. We wrote about this in the article entitled Discount vouchers for your customers. You can also send them in emails, text messages or PUSH notifications, or print them on flyers. Another possibility is to offer them, for example, in a contest organized on Facebook.
5. Happy Hours – most popular food promotion
When you implement “Happy Hours” at your restaurant, you can acquire new customers and increase the loyalty of your current customers. You can persuade your guests to order more and more often. They will be more willing to buy something from your menu.
Would you like to attract more customers to your restaurant? Set up a food promotion that will apply at specific times and notify your customers about it on Facebook, etc.
First, you have to decide the day and the particular hours when customers will have a chance to order food at special prices. You don’t have to worry about your restaurant losing profit due to such activities; you sell products for less but, usually, in bigger quantities.
How to make a food promotion?
- Analyze menu items
Make a complex analysis of products offered in your establishment. Take into account prices, cost of preparation and popularity. Determine which positions make the most profit and select them for further advertisement.
- Choose promotion method
You can promote menu items with a multitude of approaches. Stick to the top of menu products selected for promotion, offer a discount or sell in sets. Create campaigns that will encourage consumers to spend more with the use of promotional vouchers.
- Inform customers
Approach your customer base on every possible communication channel to inform about offered discounts and promotions. Utilize social media, your website and mobile application.
Get the necessary knowledge about your customers and focus on their needs and expectations. This way, you will have a greater chance of achieving outstanding results in executing your marketing ideas.
There are many possibilities for creating food promotions and methods of notifying customers about them. With website template designed for handling online orders, it will certainly be a lot easier to prepare a special offer.
If you plan to launch an online food ordering system at your restaurant or you are starting from scratch and wish to develop a restaurant website then contact us! We will help you attract new customers and increase the loyalty of your existing ones. Increase your sales and your profits!
To learn more about online ordering systems check below:
Food promotion is all types of marketing communication utilized to raise customer awareness of your business brand and products. Food promotion aims to create attention, boost sales, and increase brand loyalty.
We distinguish three styles of promotion, depending on approach: in the physical environment or through traditional and digital media. Digital marketing promotion yields lately the best effects, thanks to the growing amount of time spent on the internet by the general public.
Digital food promotion can utilize many productive instruments like an online ordering system, mobile apps, loyalty programs, and e-mail campaigns.
Website – create a compelling and well-optimized website that will represent your restaurant brand on the world wide web. Publish your menu online with an integrated online ordering system to provide a quick and simple ordering process.
Food pictures – High-quality photos of your most mouth-watering dishes are the best promotion for all the food lovers. Publish them on your social media and engage customers.
Loyalty programs – develop or order mobile app and raise customer loyalty with loyalty programs that offer clients discounts and freebies for spending a certain amount of money.
Social Media – manage your presence on social media platforms, publish engaging content, collect customer feedback, and promote your restaurant menu.
Google account – set up a business profile on Google for your eatery. Provide detailed information to be displayed on Google’s Knowledge Graph sidebar to get more organic search entries.
Blog – start a blog site to publish food recipes, user-generated content, and other news. Keep your blog regularly updated, but value quality over quantity.
Discounts – modify the prices of your products to advertise items you would like to sell most. Discount orders exceeding a certain amount of money to promote bigger spending and grant loyal customers with sustained rebate. Prepare attractive discount vouchers to attract more consumers.