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Online food ordering – the ultimate guide for 2020

Monika Kamińska

Monika Kamińska - marketing and communication enthusiast, psychologist by education. For almost 20 years he has been working in areas related to marketing activities, customer path and decision making. Experience has taught her that the most important thing is efficiency. She boldly sets goals and implements them by choosing online and offline tools. Her passion is the analysis of customer behavior and content marketing.

Table of contents

An online food ordering system is everything your establishment needs to make digital sales effectively.

60% of customers say they order food for delivery at least once a week, and 31% – at least twice. How much can you earn from it? 34% of customers spend at least $50 on those orders. Do the math.

Online ordering on the website for burger restaurant.
Online food ordering system on restaurant website.

What is online food ordering system and how does it work

An online meal ordering system will make it possible for you to sell your products digitally without the involvement of any external portals or the need to pay commission. UpMenu provides the possibility of placing orders on your website (and you don’t need any technical skills or help from IT specialists), which will enable your customers to place orders for takeout or delivery.

The UpMenu system will make it possible to purchase meals through your website. You also have the possibility of launching a native mobile application for iOS and Android devices. This is an additional sales channel that will increase the number of orders carried out at your eatery. It is great way to attract customers near you.

And your app will be available on their mobile devices at all times! They can get access to it on a phone or tablet.

When you use the UpMenu system, you can also launch a booking system for your brick-and-mortar locations, you can forget about canceled reservations once and for all. While your customers book a table, they will be able to request meals for a certain time and pay for it online, right away.

Choosing outlet in restaurant mobile app.
Choosing an outlet in a mobile app.

3 biggest benefits of an online food ordering system

This is a completely novel sales channel and a tool that will help you generate more profit and better organize work at the premise, while you also make savings. Thanks to this, you can bypass your competition and get closer to your customers!

The UpMenu system is very easy and convenient for your customers to use. Currently, almost half of all orders for delivery are placed through a website or mobile app. Customers search for a way to order quickly and without mistakes so why not make it possible for them!

An online food ordering software is the ideal 3rd party portal alternative. With such a system, you can limit the costs of commission. A platform can be used to gain new customers. Later, you can redirect them to your own website with the possibility of ordering meals.

Most customers say they would prefer to order directly at a restaurant, not on a food portal. Read more about this in our article entitled: Alternatives to online ordering platform for restaurants.

Your customers look for food online. If they can’t find you in the Google search results, they will order food from your competition, who are certainly there already. Build your own SEO-friendly restaurant website and let people find you.

Check out all the benefits of an online food ordering system in our article: Advantages of online ordering and find out why restaurants need online food ordering system on their own.

Examples of the UpMenu system implementations

The UpMenu system helps restaurateurs to offer meals on delivery with interactive menus. Both large chains and local eateries in smaller towns. See their websites and check how to grow your revenue with digital sales.

Sushi restaurant website.
Sushi restaurant website.
Burger restaurant website.

Better restaurant operations with UpMenu online food ordering system

An online food ordering system is not just the possibility of placing orders online. It’s a comprehensive package of tools that will help you in your daily operation. Check online ordering software features.

Building the database automatically

When your customers place orders, the UpMenu system will start building a newsletter database automatically. You will be the owner of it and you can decide how to use it.

Newsletter sign up form in online food ordering system.
Newsletter sign up form in online ordering system.

A module for sending SMS, email, and push campaigns in online food ordering system

A newsletter database without the possibility of mailing campaigns wouldn’t be worth too much. The UpMenu system helps you impact the number of orders placed by customers thanks to the possibility of easily creating and mailing SMS and email campaigns, as well as PUSH notifications in the case of the restaurant mobile application.

This way, you can notify people about new products or changes in the menu and send text messages with a discount voucher within minutes. Thanks to this, your customers will be happier to place orders at your restaurant, and you will earn more.

Promotion ideas and banner presentation of selected products
Promotion ideas in online food ordering system.

Promotion engine in the online food ordering system

When you sell online, it is important for you to be able to provide the same discounts to your customers ordering online as you do to your customers in the restaurant. Customers are often irritated when they cannot benefit from a promotion just because they place orders through the restaurant website.

The UpMenu system will help you create various promotions just like the ones you offer to your eat-in customers. Use them to increase sales in a short period of time.

Discount for certain products

An online food ordering system will help you increase sales of selected products or entire product groups. The choice is up to you! Your customers will now be able to order only selected products or entire product groups for less.

Discount for the second product

If you want to increase the number of products in the cart, offer a discount for the second product in an order. This will be sure to make your customers want to order more.

Discount for orders exceeding a specific amount

The promotion mechanism in an online food ordering system operates in the same way as a discount for the second product. You can set the amount for which a discount will apply. This way, you affect the value of the cart and earn more.

Keep in mind that offering discounts may turn your customers into promotion hunters. In such cases, they might not order meals at regular prices from your restaurant but rather they will wait for another promotion.

Upselling and cross-selling

Your waiters recommend various dishes and suitable extras in your restaurant. The UpMenu system can also become such a “waiter” for online orders. You can configure it easily to add extras to particular meals which will appear as a choice when the customer is placing an order.

You can also set special pop-up windows that will appear on your restaurant website or in the Menu section, and use them to promote particular items on the menu. This way, you will increase sales of products you want to sell the most.

Restaurant loyalty program screen with stamps collection feature.
Restaurant loyalty program.

Loyalty programs in online ordering system

A loyalty program is one of the best methods for building loyalty among customers. Use one and your customers will order more and more often. Offer this possibility both in the restaurant and online. 45% of customers say a loyalty program would encourage you to use online ordering more often. (source)

The UpMenu restaurant online order system enables you to create loyalty programs in two ways. The first method is to offer points to be awarded to the customer for ordering items from the menu. The points can later be exchanged for specific items on the menu in subsequent orders. The second method is to award stamps for each order with the customer receiving a prize after collecting a certain number of stamps.

Automated collection of reviews

When your customers place an order, they can leave automated feedback which can only be accessed by you. This is a great idea for preventing any crises – you can react to certain feedback before it reaches social media. This way, you are ensuring a good reputation for your restaurant.

Reports in online ordering system by UpMenu
Reports in online ordering system.

Automatically generated statistics

The online food ordering system generates statistics for You any time you want regarding online sales, covering any given period. Based on such statistics, you can make more conscious business decisions. You will see what sells best and when most orders are placed. Use the data when planning shopping for your products, changes in the menu, and required numbers of staff members.

Pre-ordering with online food ordering software

Pre-ordering enables your customers to order food for a certain time. They can make the pre-order any time they want. Don’t lose orders when the restaurant is closed, enable your customers to order lunch in the morning when they arrive at work.

This way, you can increase the number of orders submitted to your restaurant via the Internet. You can also combine this feature with the online booking system. You will no longer face canceled reservations as customers booking tables will be able to order food immediately and pay for it online.

Online food ordering discount vouchers

When you use discount vouchers, you can increase your sales in a short period of time. The UpMenu restaurant order system makes it possible to generate any manner of discount vouchers to be used on your restaurant website and mobile application.

Discount vouchers will also help you measure the effectiveness of particular marketing channels. How can this be done? Generate various discount codes with the same promotion conditions and provided them to customers in a variety of areas such as on your restaurant Facebook page, on Instagram, on flyers or in the restaurant. You will see the discount code that was the most popular in the UpMenu system.

Marketing automation in UpMenu food ordering system

Together with the online food ordering system, you can launch marketing automation. This feature will enable the system to mail various messages to customers depending on the situation, e.g. when they make an order for the first time or when they sign up for a newsletter.

This is also a great idea for activating customers who have not made any orders from you for a long while. The system will, for example, send a discount voucher to a customer who hasn’t placed an order for 30 days, etc. This way, you will increase the number of orders and you won’t even have to remember about such activities! Set the automation and the UpMenu system will mail the campaigns automatically.

Restaurant online food ordering integration with other solutions

The UpMenu system can be integrated with other tools you use in your daily work. This way, you can organize your work better while your team can spend more time servicing your customers.

Online food ordering in a mobile app for restaurants

The UpMenu online food ordering system enables the integration of online orders with a mobile app.

You can easily match it with the brand image and appearance of your website. Additionally, each change in the menu will be immediately visible in the mobile application.

This is a new sales channel that will make it possible for you to carry out more meal orders.
 More orders equal bigger profits so you can earn even more!

Facebook purchases enabled thanks to online food ordering system
Facebook ordering system.

Orders directly from the Facebook page

Facebook has over one billion users. Your customers are certainly among them. The UpMenu system allows for integration with your restaurant’s Facebook page. This way, your customers don’t have to leave social media, to place a purchase. Run the Facebook ordering system.

Convenient cashless payments

Currently, 56% of customers prefer to pay their bills online. (source) Don’t lose customers who don’t carry cash. Customers prefer to pay for orders with a convenient payment method.

Online food ordering system on sushi restaurant website.
online purchase handling system on the brand site.

3rd party portal vs. native ordering system 

Cooperation with the food ordering portal can ensure many new orders and customers for a restaurant. However, these portals expect a high price to be paid for such orders.

43% of restaurant owners believe that working with 3rd party platforms disrupts customer relationships. (source) What risks are faced by establishments cooperating with those portals?

The costs increase endlessly

When cooperating with an online food ordering portal, you pay a commission from the value of meals sold. This means that the more you sell, the more you pay. The costs can increase endlessly.

When you launch the UpMenu system, you will only pay a small monthly subscription, regardless of the number of orders. Save money and earn more.

You don’t have your own newsletter database

When your customers place orders through the website or mobile application, they will leave their contact details with consents for sending newsletter campaigns. This way, you can develop a database that will belong to you.

A newsletter database is also generated automatically on a 3rd party portal. The difference is that it doesn’t belong to you, but to the portal, and you have no access to it. The portal can send campaigns promoting your competitors, and you have nothing to say about it.

You don’t control the number of orders

An algorithm in a portal, which queues restaurants, decides on your position to distribute orders equally. The portal wants all establishments to have more or less the same number of orders as only then it will retain cooperation with all of them.

When you sell through your own website or app, you can affect the number of orders thanks to your own marketing efforts supported by tools provided by the UpMenu solution.

You become dependent on a third-party portal

Selling without any online ordering platform alternative leads to your business becoming dangerously dependent on the portal. When you don’t have any other options for ordering online that you can redirect your customers to, you will cooperate according to the rules of the food portal. If you don’t agree with them, you will lose profit from online sales.

Huge competition

A 3rd party portal is not your own shop where you sell your product items. It is a huge supermarket, where products of other competitive brands are located on the shelf next to yours. This is why it is so important for you to offer your own orders through the website and mobile app. This is the only way for you to develop a strong position on the search engines so you can sell effectively.

Online food ordering system vs ordering platfrom.
Online food ordering system vs ordering platform.

Try an online food ordering system

1. UpMenu

Instead of thinking about how to create an online food ordering system, use the advanced UpMenu solution available on the market. You can easily match them to your establishment!

See how it works: 9 advantages of an online food ordering system.

UpMenu online food ordering system, burger photos and CTA buttons on the restaurant website.

You will pay a fixed, low subscription, not a high cost to build and maintain the system. The fee will contain all the necessary elements:

  • support,
  • extensive sales functions,
  • new marketing tools.

Also, remember that you can run the UpMenu system even in one day and the construction of new software will take up to several months. Nevertheless, the UpMenu solution will still be much more advanced.

2. is another solution. You can install this system on your website, and customers will be able to purchase meals in a simple way. also has a native mobile application.

The system is not dedicated only to restaurants. You can successfully use it for groceries, wine, laundry, catering services, gift stores, etc. Many features will support you in your daily work on generating as many orders as possible.

Order taking panel in online food ordering system
Online food ordering system on a restaurant website.

You can acquire similar features by implementing an online contactless dinning system for your restaurant.


How does online food ordering system work?

An online food ordering system is a software resolution that enables your customers to place orders through your restaurant website, mobile app, or even social media page.

Ordering systems collects purchases placed by users, applies viable promotional discounts, and passes them to receiving device. The whole process takes seconds, greatly streamlining the ordering.

Customers obtain a convenient, engaging way to buy food. You save time and effort sacrificed to process purchases.

What is the best online food ordering system?

Deciding on which online food ordering system would be the best for your restaurant brand is a complex task. You have to take into account every functionality that could be utilized to support your business sales.

Key features that support restaurant establishments are:

Order taking app

Easy delivery zone setup

Convenient menu customization

Integration with online payment platforms

Easy implementation on website

Marketing automation tools

Social media platform ordering support

Mobile app support

POS integration

Layout customization

Another important aspect of an online food ordering system is the monthly cost. UpMenu solution offers the best features of the food ordering system and more, for one of the lowest prices on the market.

What is a food ordering system?

A food ordering system can be described as a procedure that allows customers to place orders online for food products through interactive menus published on websites, mobile apps, or social media pages.

The online food ordering system handles those orders and passes them directly to devices attached to the system, therefore making it possible to instantly accept and process orders.


An online meal ordering system is a comprehensive solution that will resolve your problems with organizing online orders. Thanks to this system, your customers will order more conveniently with the possibility of paying online, so you can earn more!

The wide range of features in the UpMenu system will help you promote your restaurant, its meals, and offer promotions which will convert into higher numbers of food delivery orders completed. More orders equal bigger profits.

Learn more

Restaurant mobile app complete guide for 2020

The 23 best restaurant website templates

Multi-restaurant online ordering system that will help you earn more

Monika Kamińska

Monika Kamińska - marketing and communication enthusiast, psychologist by education. For almost 20 years he has been working in areas related to marketing activities, customer path and decision making. Experience has taught her that the most important thing is efficiency. She boldly sets goals and implements them by choosing online and offline tools. Her passion is the analysis of customer behavior and content marketing.

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