Dedicate Healthy Kitchen is a healthy meal and catering brand operating in Calgary and Fort McMurray, Canada, founded in 2015.
In 2024, the company implemented UpMenu’s online ordering system, branded mobile app, and multi-location management tools to strengthen their digital presence, increase direct sales, and reduce reliance on third-party delivery platforms.
Results
From January to November 2024, Dedicate Healthy Kitchen significantly expanded its direct online ordering channel while reducing commission costs.
Generated through direct online orders across two locations from January to November 2024.
Orders placed directly through the website and mobile app, helping grow direct sales without relying on third-party platforms.
Saved by avoiding third-party delivery fees, calculated at an average 15% commission rate.
Of all orders were placed through the branded mobile app, helping increase repeat orders and customer loyalty.
Solutions
UpMenu provided Dedicate Healthy Kitchen with a comprehensive set of digital tools to meet these goals:
1. Online Ordering System
The UpMenu online ordering system enabled Dedicate Healthy Kitchen to provide a seamless and user-friendly experience for customers. This feature allowed the brand to manage and streamline the ordering process, increasing the volume and efficiency of orders.
With our advanced reporting and analytics, they gained valuable insights into customer behavior, optimizing the menu to meet demand.
2. Branded mobile app
We developed a custom-branded restaurant mobile app for Dedicate Healthy Kitchen, allowing customers to order directly from their devices. This app helped the brand eliminate commission fees from third-party delivery platforms, driving greater profitability.
In addition, the app improved customer loyalty through features like push notifications for promotions, making it easy for customers to engage with the brand and place repeat orders.
It’s worth to mention that mobile app is generating now more than 34% of all orders.
3. Multi-location restaurant website
Using UpMenu’s restaurant website builder, Dedicate Healthy Kitchen created a professional and cohesive website with an integrated online ordering system.
This not only enhanced their brand’s online presence but also provided a direct link between website visitors and the ordering process, improving conversion rates.
4. Multi-location management system
UpMenu’s platform allowed Dedicate Healthy Kitchen to efficiently manage both locations under a single dashboard.
This capability included secure, tiered access levels for each location, streamlining day-to-day operations while providing data visibility across locations.
The system also enabled location-specific promotions and menu adjustments, helping each branch address its unique customer base.
What Dedicate Healthy Kitchen says
UpMenu has transformed our business operations and growth trajectory. The streamlined online ordering platform has substantially increased our sales while reducing our reliance on costly third-party platforms. Our customers appreciate the seamless ordering experience, and we value the operational efficiency and control it has brought to our multi-location management.
Key Takeaways
Dedicate Healthy Kitchen’s results with UpMenu show how restaurants can grow revenue while gaining independence from third-party platforms.
- Higher direct sales: Nearly $790,000 in online revenue generated through commission-free ordering.
- Major commission savings: Over $118,000 saved by reducing reliance on third-party delivery platforms.
- Stronger customer loyalty: The branded mobile app now generates 34% of orders, encouraging repeat purchases.
- Efficient multi-location management: Both restaurants operate through a single centralized platform.
UpMenu helped Dedicate Healthy Kitchen grow direct online orders, reduce commission costs, and manage both locations more efficiently.
