Restaurant CRM System
Collect customer data in one place and run more effective restaurant marketing.
- Automatic customer data collection
The system stores customer data and order history in one place. - Full customer insights = better guest experience
See who orders most often, how frequently they return, and what they prefer. - More returning customers = more predictable revenue
Use customer data to encourage repeat orders and build long-term relationships.
A customer base in a CRM really pays off
Proof, not promises.
The annual value of an average restaurant's customer base after 3–5 years. An asset that never shows up at the till.
One in three customers leaves SMS or email consent. In a mature restaurant that's thousands of people you can message without paying for ads.
A customer who comes back regularly is worth fourteen times more per year than a one-time one (~€420 vs ~€31).
Real data, not estimates — 13M+ orders from over a million customers across 1,709 restaurants in 18 countries. See the full study →
HOW IT WORKS
How does the UpMenu CRM system work?
The system collects customer data
CRM automatically stores customer details, order history, and visit data.
Segment your customers
Create customer groups based on order frequency, spending, or activity.
Launch automated marketing campaigns
Send promotions, win-back messages, or birthday offers that bring customers back.
Result: more returning customers and predictable revenue
CRM helps you stay connected with guests and drive repeat visits.
BENEFITS
What are the benefits of CRM for your restaurant?
- More direct orders without marketplace fees
Build your own customer database instead of relying on third-party platforms. - Data-driven marketing
Identify your most valuable customers and target the right audience with promotions. - Higher average order value
Better-targeted offers lead to larger orders. - Automated marketing campaigns
Send messages automatically to inactive customers or with special offers like birthdays. - Lower marketing costs
Reach customers who already know your restaurant — no wasted budget.
QUICK START & SUPPORT
Start collecting customer data today
- Test the system risk-free
See how CRM works in your restaurant. - No long-term contracts
Use it as long as you want — no commitments. - 7-day support
Get help via chat or email — during and after setup.
UPMENU MARKETING FEATURES
10 restaurant marketing tools — all in one system
Automatically reward customers with points or stamps to increase repeat orders.
Automatically engage with your customers — for example, win back those who haven't ordered in a while.
Create promo codes and attract new customers automatically while boosting sales.
Set up automatic promotions such as first-order discounts, limited-time offers, or deals on selected items.
Automatically collect customer reviews and build a strong, positive restaurant image.
Send emails about new dishes, menu updates, and promotions to keep customers coming back.
Reach your customers instantly with SMS messages featuring offers and discounts.
Sell vouchers that customers can gift to friends and family.
Automatically recommend additional items to increase average order value.
Automatically build your customer marketing database with every order.
Trust our experience
We’ve been working with restaurants since 2012. Together with restaurant owners, we’ve built an all-in-one platform designed specifically for the restaurant industry.
Customer data is the foundation of effective restaurant marketing. That’s why we created a CRM system that automatically collects customer data, tracks behavior, and helps you run targeted campaigns to increase repeat orders.
OUR HAPPY CLIENTS
Why restaurateurs choose UpMenu
WHAT OWNER SAYS
PRICING
How much does a restaurant CRM cost
month / location
Frequently Asked Questions (FAQ)
What is a restaurant CRM system?
A CRM system collects data about your customers and their orders — both online and in-store. It helps you analyze behavior, create targeted promotions, and increase repeat visits.
What customer data does CRM collect?
It stores contact details, order history, in-store visits, and activity in promotions or loyalty programs.
How do automated marketing campaigns work?
CRM can automatically send messages via SMS, push notifications, or email — reminding customers about your restaurant, promoting offers, or encouraging repeat orders.
Does CRM integrate with online ordering?
Yes. CRM automatically collects customer data from your website, mobile app, and food ordering platforms (after integration).
Does CRM integrate with the loyalty program?
Yes. It integrates with your loyalty program, allowing you to track points, rewards, and customer activity to create better promotions.
How does CRM help reduce marketing costs?
It lets you target specific customer groups based on their behavior, making campaigns more effective and reducing wasted marketing spend.
