What is a restaurant loyalty program?

Restaurant loyalty programs work to encourage customers to return and make repeat orders. Programs like UpMenu allow customers to earn points or stamps for every order they make, which can be redeemed for promotional rewards like free coffee, food, or other perks.

What are the benefits of a restaurant loyalty program?

A restaurant loyalty program offers several key benefits: Increased Customer Retention: Encourages new customers to make repeat visits.Boosted Revenue: Loyal customers spend more, increasing average order value.Enhanced Customer Engagement: Builds a connection with personalized rewards. Gathers Valuable Data: Gain insights into customer preferences for better marketing.Promotes Positive Reviews: Satisfied, loyal customers are more likely to leave positive feedback.These program benefits help create a more engaged, loyal customer base, driving sustainable growth for your restaurant.

How do I start a restaurant loyalty program?

Sign up with UpMenu, the best loyalty program available. Register your account for free, complete the onboarding process, and start creating your loyalty program campaigns.

How to build a restaurant loyalty program?

Define Program Goals: Decide what you want to achieve (e.g., increase repeat visits, boost average order size).Choose a Reward Structure: Select points or stamps based on your customer preferences.Set Up Earning Rules: Decide how customers earn points or rewards (e.g., every $10 spent or after a set number of visits).Offer Appealing Rewards: Choose rewards that excite customers, like discounts, free items, or exclusive deals.Use Loyalty Software: Use UpMenu to manage points, track customer data, and automate rewards.Promote Your Program: Spread the word through in-store signage, social media, and your website.Analyze and Adjust: Regularly review performance metrics to tweak rewards or structure based on customer response.By following these steps, you can create a loyalty program that keeps customers coming back and grows your business.

Do loyalty programs work for restaurants?

Loyalty programs are the most reliable tool for customer retention. Rewards programs like UpMenu keep clients tied to a restaurant by rewarding them with points and stamps each time they make an order. Customers spend more money and order more often from restaurants with a loyalty system.

Do restaurants have loyalty programs?

Restaurants that value repeat business from their loyal customers have loyalty programs. UpMenu is a rewards program many restaurants choose to help tie clients to their business.

How do restaurants get customer loyalty?

Restaurant loyalty programs are the most reliable tool for retaining new and existing customers. Rewards programs like UpMenu keep clients tied to a restaurant by rewarding them with points or stamps each time they make an order. Customers spend more money and order more frequently.

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Restaurant Loyalty Software

Restaurant Loyalty Software

Reward customers for orders, offer points and discounts, and build loyalty — without extra work for your staff.

More returning customers
Customers come back more often to earn points and redeem rewards.
Higher sales from direct channels
Encourage customers to order directly from your website or mobile app.
Fully automated system
The system automatically tracks points and manages rewards.

BENEFITS

Benefits of a loyalty program for your restaurant

Higher average order value
Customers often add extra items to earn more points or rewards.
Stronger loyalty = higher revenue
Loyal customers return more often, helping you build stable, predictable revenue.
Full control over program rules
Decide how customers earn rewards and what they receive.
A loyalty program tailored to your business
Choose between points or stamp-based rewards and set your own incentives.
No third-party dependency
Your loyalty program runs fully in your own ecosystem — you own the data and the relationship.

QUICK START & SUPPORT

Launch your Loyalty Program in just 1 day

Test the system risk-free
Try it for free and see how it works in your restaurant.
No long-term contracts
Use it as long as you want — no commitments.
7-day support
Get help via chat or email — before and after setup.

FEATURES

Everything you need in one loyalty program

Online & in-store loyalty (omnichannel)

Run one loyalty program across online orders and in-store purchases — all points and rewards in one system.

Branded mobile app

Let customers track points, rewards, and offers directly in your own app — and build a habit of ordering from you.

Points or stamps-based loyalty program

Choose between points or stamp-based rewards and create a loyalty program tailored to your business.

Full control over program rules

Decide how customers earn rewards and what they receive — fully aligned with your business goals.

Rewards catalog

Create a clear catalog of rewards that customers can unlock — from discounts to free items.

Automatic rewards collection

Points are added automatically after every order — no cards, no manual work.

Customer rewards & repeat incentives

Reward loyal customers with exclusive offers that encourage them to come back and order more often.

Customer database (CRM)

Automatically build your customer database and track preferences, order history, and loyalty activity.

Points & rewards tracking

Give both you and your customers full visibility into points, rewards, and past redemptions.

Multi-location loyalty management

Manage one loyalty program across all your locations — or customize it per restaurant as you grow.

Built-in marketing tools

Use your customer data to run email, SMS, and push campaigns, create coupons, and increase repeat orders — all from one system.

HOW IT WORKS

How the UpMenu Loyalty Program works

Set up your loyalty program

Choose your program rules: points or stamps for orders, plus rewards and discounts for loyal customers.

Customers earn points or stamps

Guests collect rewards through online orders or in-store visits.

Customers redeem rewards

Once they collect enough points or stamps, they can claim discounts, products, or special offers.

✓

Result: more returning customers and higher sales

Guests come back more often to earn more rewards and redeem them.

UPMENU MARKETING FEATURES

10 restaurant marketing tools — all in one system

Automatically reward customers with points or stamps to increase repeat orders.

Automatically engage with your customers — for example, win back those who haven't ordered in a while.

Create promo codes and attract new customers automatically while boosting sales.

Set up automatic promotions such as first-order discounts, limited-time offers, or deals on selected items.

Automatically collect customer reviews and build a strong, positive restaurant image.

Send emails about new dishes, menu updates, and promotions to keep customers coming back.

Reach your customers instantly with SMS messages featuring offers and discounts.

Sell vouchers that customers can gift to friends and family.

Automatically recommend additional items to increase average order value.

Automatically build your customer marketing database with every order.

Trust our experience

We’ve been working with restaurants since 2012. Together with restaurant owners, we’ve built an all-in-one platform designed specifically for the restaurant industry.

Returning guests are the key to stable revenue. That’s why we created a loyalty program that automatically rewards customers for orders and visits, helping you increase repeat business without adding extra work for your team.

Years in the market

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OUR HAPPY CLIENTS

Why restaurateurs choose UpMenu

WHAT OWNER SAYS

UpMenu has completely transformed our operations and customer engagement. The online ordering platform and branded app have driven repeat orders, cut down on third-party fees, and strengthened our brand presence.

George Abraham

Owner, Lil Ava's Pizza franchise

The streamlined online ordering platform has substantially increased our sales while reducing our reliance on costly third-party platforms. It brought real operational efficiency to managing multiple locations.

Chad White

Owner, Dedicate Healthy Kitchen

With UpMenu, we've saved thousands in third-party fees and nearly doubled our online revenue. It shows the power of having the right digital ordering strategy.

Clint Seeley

Director of Marketing and Development, Michelangelo 301

Online orders now make up 60% of our total sales thanks to UpMenu. It removed the daily headaches of managing orders and lets us focus on running the business.

Andrzej Pelc-Gonera

Owner, Sushi Kushi and Ramen Shop

UpMenu is truly plug & play. We moved our entire ordering system in one day and were up and running immediately.

Laura Pochop

Owner, Mulberry's Market

UpMenu created both our online ordering system and a mobile app that customers actively download and use. We're excited about the future growth this opens up.

Laura Pochop

Owner, Mulberry's Market

UpMenu helped us simplify ordering, reduce commission costs, and significantly improve our sales.

Julia Kaljunen

Co-owner, Yami Sushi

PRICING

How much does a Loyalty Program cost

Loyalty Program

$19

month / location

Related features:

Ready to increase customer loyalty? 🚀

Launch a loyalty program in your restaurant and increase the number of returning guests.

Chat with us

Restaurant Loyalty Software

BENEFITS

Benefits of a loyalty program for your restaurant

QUICK START & SUPPORT

Launch your Loyalty Program in just 1 day

FEATURES

Everything you need in one loyalty program

HOW IT WORKS

How the UpMenu Loyalty Program works

Set up your loyalty program

Customers earn points or stamps

Customers redeem rewards

Result: more returning customers and higher sales

UPMENU MARKETING FEATURES

10 restaurant marketing tools — all in one system

Trust our experience

OUR HAPPY CLIENTS

Why restaurateurs choose UpMenu

$1.5M saved on third-party fees with direct online ordering

€107K revenue from branded mobile app

$789K from website & mobile app

$32K revenue from 1,199 online orders in 3 weeks

$1.1M revenue from direct orders

$863K revenue from direct orders

WHAT OWNER SAYS

PRICING

How much does a Loyalty Program cost

Frequently Asked Questions (FAQ)

Can I set my own rewards?

Does the loyalty program work in the restaurant’s mobile app?

Can I create different promotions?

Does the loyalty program work for in-store orders?

Can I customize the program rules?

Does the program work across multiple locations?

Do I need physical loyalty cards?

Related features:

Ready to increase customer loyalty? 🚀