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Case study

Lil Ava’s Pizza Franchise: $1.1M revenue from direct orders

Content

Lil Ava’s Pizza, a beloved Canadian franchise with 9 locations, has been serving delicious pizza and Italian cuisine since 2012.

Results

They started using several UpMenu products, including online ordering and a branded mobile app. We also built a multi-location website and gave them a back office to manage all their locations in one place.

Total Revenue
$1,112,452

Generated through direct online orders from Jan 1 to Nov 11, 2024.

Online Orders
16,567

Orders placed directly through the website and branded mobile app — no third-party platforms.

Commission Saved
$166,868

Saved by avoiding third-party delivery fees, calculated at an average 15% commission rate.

Mobile App Orders
27%

Of all orders placed through the branded mobile app, boosting repeat purchases and loyalty.

Solutions

Lil Ava’s Pizza Franchise used five UpMenu products to start selling online across all nine locations.

1. Online Ordering System

By implementing UpMenu’s online ordering system, Lil Ava’s Pizza offered customers a seamless way to order directly from their website, avoiding the extra costs of third-party delivery platforms. 

2. Branded mobile app

Lil Ava’s Pizza launched a custom-branded restaurant mobile app through UpMenu. This app allows customers to order directly, encourages brand loyalty, and further reduces commission costs by bypassing third-party platforms. 

The app has become a key tool for driving repeat orders and expanding brand recognition among loyal patrons. 

3. Multi-location restaurant website

With UpMenu’s restaurant website builder, Lil Ava’s Pizza established a professional, user-friendly website with integrated online ordering. 

4. Restaurant chain management

UpMenu provided a single dashboard that allows Lil Ava’s Pizza to manage all locations in one place.

About Lil Ava’s Pizza

Name: Lil Ava’s Pizza
Location: Canada
Franchise: 9 locations across the country
Website: www.lilavas.ca
Started with UpMenu: 2021
Opening date: 2012
Offerings: Pizza, pasta, Italian cuisine

What owner says

UpMenu has completely transformed our operations and customer engagement. The online ordering platform and branded app have driven repeat orders, cut down on third-party fees, and strengthened our brand presence. Their marketing tools—like the loyalty program and automated messaging—have helped us build lasting relationships with our customers and keep them coming back. UpMenu has been essential to our growth and efficiency.

GA
George Abraham
Owner, Lil Ava's Pizza franchise

Key Takeaways

Lil Ava’s Pizza achieved the following results after implementing UpMenu across all franchise locations:

  • $166K saved on third-party delivery fees: Reduced reliance on delivery marketplaces and increased profitability.
  • Online ordering launched across 9 locations: Built a strong and unified online presence for the entire franchise.
  • Centralized management: All restaurants managed from a single dashboard.
  • Improved operational efficiency: Simplified management across multiple franchise locations.
  • Higher customer engagement: Strengthened loyalty through direct ordering and marketing tools.
LOCATION

Canada (9 locations)

CUSTOMER SINCE
SOLUTION

Multi-Location Management, Online Ordering, Mobile App, Restaurant Website,

WEBSITE
RESULT

$1,112,451.95

Revenue from online orders

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