Michelangelo 301 is a long-established pizza restaurant in Florida, United States, serving customers since 1980.
In April 2020, the restaurant partnered with UpMenu and implemented tools such as the online ordering system, branded mobile app, and restaurant feedback system to improve its digital ordering experience and reduce reliance on third-party delivery platforms.
Results
Between March 2023 and March 2024, Michelangelo 301 achieved strong results through its direct ordering channels.
Generated through direct online orders placed via the website and branded mobile app.
Orders processed through Michelangelo 301’s direct online ordering channels.
Saved by avoiding third-party delivery platform commissions (based on an average 15% fee).
Of all online orders were placed through the restaurant’s branded mobile app.
Solutions
Michelangelo 301 implemented several UpMenu tools to improve its ordering process, increase direct sales, and strengthen customer relationships.
1. Online Ordering System
Adopting UpMenu’s online ordering system marked a strategic move for Michelangelo 301, aiming to enhance sales and customer engagement significantly.
Online ordering offered extensive flexibility to adapt to the restaurant’s specific goals of increasing direct sales, catering to customer preferences, and reducing reliance on costly third-party delivery services.
2. Branded mobile app
Developing a branded restaurant mobile app was a strategic decision to save on commissions, build customer loyalty, and enhance brand recognition. This app became a direct channel for orders (51% of all online orders), bypassing third-party fees.
3. Restaurant feedback system
Implementing a restaurant feedback system allowed Michelangelo 301 to collect and manage customer reviews efficiently. This feedback was instrumental in improving service quality and could be showcased on the restaurant’s website to build trust with potential customers.
What Michelangelo 301 says
Switching to UpMenu was a game-changer for us at Michelangelo 301. Not only did we see our sales approach the $1M mark, but the ease of use and efficiency of the mobile app significantly boosted our online orders. It’s been a pivotal move towards our digital success and customer satisfaction.
Key Takeaways
Michelangelo 301’s results demonstrate how restaurants can grow their direct ordering channels while reducing costly third-party fees.
- Stronger direct sales: Over $863,000 in revenue generated through commission-free online ordering.
- Major commission savings: Nearly $130,000 saved by avoiding third-party delivery platform fees.
- Mobile-first ordering: The branded mobile app drives 51% of all online orders, encouraging repeat purchases.
- Improved customer experience: Direct ordering and feedback tools help the restaurant maintain strong relationships with customers.
By leveraging UpMenu’s platform, Michelangelo 301 expanded its digital ordering capabilities while keeping more revenue from every order.
