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Restaurant CRM System

Collect customer data in one place and run more effective restaurant marketing.

  • Automatic customer data collection
    The system stores customer data and order history in one place.
  • Full customer insights = better guest experience
    See who orders most often, how frequently they return, and what they prefer.
  • More returning customers = more predictable revenue
    Use customer data to encourage repeat orders and build long-term relationships.
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HOW IT WORKS

How does the UpMenu CRM system work?

1.

The system collects customer data

CRM automatically stores customer details, order history, and visit data.

2.

Segment your customers

Create customer groups based on order frequency, spending, or activity.

3.

Launch automated marketing campaigns

Send promotions, win-back messages, or birthday offers that bring customers back.

✓

Result: more returning customers and predictable revenue

CRM helps you stay connected with guests and drive repeat visits.

pizza delivery marketing software for restaurants

BENEFITS

What are the benefits of CRM for your restaurant?

  • More direct orders without marketplace fees
    Build your own customer database instead of relying on third-party platforms.
  • Data-driven marketing
    Identify your most valuable customers and target the right audience with promotions.
  • Higher average order value
    Better-targeted offers lead to larger orders.
  • Automated marketing campaigns
    Send messages automatically to inactive customers or with special offers like birthdays.
  • Lower marketing costs
    Reach customers who already know your restaurant — no wasted budget.
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QUICK START & SUPPORT

Start collecting customer data today

  • Test the system risk-free
    See how CRM works in your restaurant.
  • No long-term contracts
    Use it as long as you want — no commitments.
  • 7-day support
    Get help via chat or email — during and after setup.
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UPMENU MARKETING FEATURES

10 restaurant marketing tools — all in one system

Loyalty program Marketing automation Discount coupons Promotions module Reviews & reputation management Email marketing SMS marketing Gift vouchers Upselling & cross-selling CRM
1. Loyalty program

Automatically reward customers with points or stamps to increase repeat orders.

2. Marketing automation

Automatically engage with your customers — for example, win back those who haven't ordered in a while.

3. Discount coupons

Create promo codes and attract new customers automatically while boosting sales.

4. Promotions module

Set up automatic promotions such as first-order discounts, limited-time offers, or deals on selected items.

5. Reviews & reputation management

Automatically collect customer reviews and build a strong, positive restaurant image.

6. Email marketing

Send emails about new dishes, menu updates, and promotions to keep customers coming back.

7. SMS marketing

Reach your customers instantly with SMS messages featuring offers and discounts.

8. Gift vouchers

Sell vouchers that customers can gift to friends and family.

9. Upselling & cross-selling

Automatically recommend additional items to increase average order value.

10. CRM

Automatically build your customer marketing database with every order.

Trust our experience

We’ve been working with restaurants since 2012. Together with restaurant owners, we’ve built an all-in-one platform designed specifically for the restaurant industry.

Customer data is the foundation of effective restaurant marketing. That’s why we created a CRM system that automatically collects customer data, tracks behavior, and helps you run targeted campaigns to increase repeat orders.

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OUR HAPPY CLIENTS

Why restaurateurs choose UpMenu

$1.5M saved on third-party fees with direct online ordering

Sushi Kushi

€107K revenue from branded mobile app

Yami Sushi

$789K from website & mobile app

Dedicate Healthy Kitchen

$32K revenue from 1,199 online orders in 3 weeks

Mulberry’s Market

$1.1M revenue from direct orders

Lil Ava’s Pizza

$863K revenue from direct orders

Michelangelo

WHAT OWNER SAYS

UpMenu has completely transformed our operations and customer engagement. The online ordering platform and branded app have driven repeat orders, cut down on third-party fees, and strengthened our brand presence.

GA
George Abraham
Owner, Lil Ava's Pizza franchise

The streamlined online ordering platform has substantially increased our sales while reducing our reliance on costly third-party platforms. It brought real operational efficiency to managing multiple locations.

CW
Chad White
Owner, Dedicate Healthy Kitchen

With UpMenu, we've saved thousands in third-party fees and nearly doubled our online revenue. It shows the power of having the right digital ordering strategy.

CS
Clint Seeley
Director of Marketing and Development, Michelangelo 301

Online orders now make up 60% of our total sales thanks to UpMenu. It removed the daily headaches of managing orders and lets us focus on running the business.

AP
Andrzej Pelc-Gonera
Owner, Sushi Kushi and Ramen Shop

UpMenu is truly plug & play. We moved our entire ordering system in one day and were up and running immediately.

LP
Laura Pochop
Owner, Mulberry's Market

UpMenu created both our online ordering system and a mobile app that customers actively download and use. We're excited about the future growth this opens up.

LP
Laura Pochop
Owner, Mulberry's Market

UpMenu helped us simplify ordering, reduce commission costs, and significantly improve our sales.

JK
Julia Kaljunen
Co-owner, Yami Sushi

PRICING

How much does a restaurant CRM cost

Included in a simple monthly subscription
from $49

month / location

Try for free

Frequently Asked Questions (FAQ)

A CRM system collects data about your customers and their orders — both online and in-store. It helps you analyze behavior, create targeted promotions, and increase repeat visits.

It stores contact details, order history, in-store visits, and activity in promotions or loyalty programs.

CRM can automatically send messages via SMS, push notifications, or email — reminding customers about your restaurant, promoting offers, or encouraging repeat orders.

Yes. CRM automatically collects customer data from your website, mobile app, and food ordering platforms (after integration).

Yes. It integrates with your loyalty program, allowing you to track points, rewards, and customer activity to create better promotions.

It lets you target specific customer groups based on their behavior, making campaigns more effective and reducing wasted marketing spend.

Related features:

Marketing Tools
Restaurant SMS Marketing
Restaurant Email Marketing
Restaurant Analytics
Restaurant Loyalty Program

Ready to acquire customers more effectively? 🚀

Build your restaurant customer base and increase the number of returning guests with a CRM system.
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