Dominik Bartoszek

Dominik Bartoszek is the Marketing Manager at UpMenu. I’ve been working with restaurants for 6+ years — first at Restaumatic, now at UpMenu.

Dominik leads marketing, SEO, content, and growth strategy at UpMenu — global SEO, AI-powered marketing automation, web development, landing pages, and performance campaigns.

I also work directly with restaurants on their own marketing — running Facebook and Google Ads campaigns, building email and SMS automation, optimizing landing pages, and helping them turn visitors into repeat direct online orders.

UpMenu is a complete restaurant operating system used by thousands of restaurants in 47+ countries — combining POS, online ordering, branded mobile apps, websites, KDS, delivery management, loyalty program, and marketing tools in one solution.

Selected customer results:

• Smart Bistro (Poland) — PLN 276K in annual online revenue from 6,100 orders, paying just 700 PLN/month for the platform
• Numazu Sushi (Poland) — 32,000 annual online orders
• Wind-Chill Factory (USA) — $386K/year, 52% generated through their own mobile app
• Yami Sushi (Finland) — €107K from a branded mobile app in their first year

• Smart Bistro (Poland) — PLN 276K in annual online revenue from 6,100 orders, paying just 700 PLN/month for the platform

• Numazu Sushi (Poland) — 32,000 annual online orders

• Wind-Chill Factory (USA) — $386K/year, 52% generated through their own mobile app

• Yami Sushi (Finland) — €107K from a branded mobile app in their first year

A digital marketer driven by data and AI. Before UpMenu, Dominik led marketing at Restaumatic (Polish restaurant ordering system) and Sellwise. He started his marketing career at New Balance. He’s also the Founder of Semano — a marketing studio focused on SaaS and B2B brands.

I write about restaurant marketing, branding, websites, menu design, and opening a restaurant — from pizzerias and food trucks to coffee shops and ghost kitchens.