Yami Sushi is a sushi restaurant in Turku, Finland, founded in 2023, using UpMenu’s branded mobile app and online ordering system to power its direct online sales.
Results
From January 1 to November 20, 2024, Yami Sushi started selling online through their website and mobile app, building a strong online presence and reducing reliance on third-party platforms.
Generated through direct online orders in under a year of operation.
Orders placed directly through the mobile app and website — no third-party platforms involved
Saved by avoiding third-party delivery fees, calculated at an average 15% commission rate.
Of all orders placed on mobile — 38% via the branded app, 57% via mobile website, 5% via desktop.
Solutions
Yami Sushi used two UpMenu products to start selling online.
1. Branded mobile app
Yami Sushi also launched a restaurant branded mobile app, allowing customers to order directly from the restaurant while strengthening brand loyalty.
The results show a strong preference for mobile ordering, highlighting the importance of a smooth mobile experience.
2. Online Ordering System
Yami Sushi launched an online ordering system with UpMenu, allowing customers to browse the menu, see promotions, and place orders directly from their website.
What Yami Sushi says
UpMenu has helped us simplify our ordering process and reduce costs. The online ordering system is easy to use for both us and our customers, and the mobile app has been a great way to build loyalty. Thanks to UpMenu, we've saved a lot on commissions and improved our sales significantly.
Key Takeaways
Yami Sushi’s results with UpMenu show how direct online ordering can help restaurants grow while reducing reliance on third-party platforms.
- Stronger online presence: A seamless ordering experience for customers.
- Independence from third-party platforms: Thousands of euros saved on commission fees.
- Higher customer loyalty: Driven by the branded mobile app and a simple ordering process.
- Strong financial results: €107,684 in revenue generated in under a year.
By using UpMenu’s digital tools, Yami Sushi successfully built a profitable direct online ordering channel and strengthened its relationship with customers.
