Owning a solid restaurant website is important if you’re looking to convert visitors into customers and boost your pizza profit margin.
Some of the best pizza brands have had this figured out for a while, as top-performing pizza restaurants all stick to similar sort of ideas and designs that match their branding and pizzeria names.
In this article, we’re going to go over some of the best pizza websites so that you can get your dose of pizza website design inspiration.
How to Design Perfect Pizza Websites
Building a perfect pizza website is not exactly rocket science. Luckily, you can achieve great results just by following what the best in the market have already done. Building a pizza website is also much easier than in the past, as you can simply use ready-made restaurant website templates that follow all the key user experience requirements.
Solid pizza websites will generally include the following features:
- A dedicated pizza ordering system is a must!
- Intuitive homepage design that grants easy access to the restaurant’s most popular foods
- A list of locations and social media links for ease of access
- A large, attractive hero image
- An easily accessible restaurant menu
- Excellent images of food
- A visible ordering button that allows customers to order right from the homepage
1. Pizza Express Italy
One of the things you absolutely need to take into consideration when designing a pizza website is its ease of use. It’s generally a good idea to have your main offer communicated right from the get-go.
As shown in this example, you need to have a pronounced ordering button. A clean design can be an advantage as you might not want to overwhelm new customers with too much action.
A website should also feature an attractive hero image and be mobile-friendly. If you can check these requirements on your list, you’re pretty much good to go. Yup, it’s pretty simple!
You can create a website just like the one above using one of our restaurant website templates. There are many other templates you can use and edit at will so that you get the website you want.
2. Pizza Hut
If we’re going to learn, why not learn from the very best in the business? Pizza Hut’s website features a clean and modern design with bright, eye-catching images and clear calls-to-action. Their menu is easy to navigate, and their deals and promotions are prominently displayed.
Domino’s website has a sleek and modern design with prominent “ORDER NOW” buttons right next to each offer. They also feature a pizza tracker that allows customers to see the status of their order in real-time.
4. Papa John’s
Papa John’s website has a simple and clean design with high-quality images of their pizzas and other menu items.
As you can see, they also don’t take any chances in losing their customers and present them with two huge order buttons.
Their online ordering process is easy to use, and they offer a range of payment options, including Apple Pay and Google Wallet.
5. Little Caesars
Little Caesars’ website features a bold and colorful design with clear calls to action for their menu and online ordering. Their site is also mobile-friendly, making it easy to order pizza on the go.
Again, you can see there are two giant buttons that make sure no customer will have to look far if they come to the website hungry.
6. Blaze Pizza
Blaze Pizza’s website features a clean and modern design with a simple, intuitive ordering process. They also offer a rewards program that allows customers to earn free pizzas and other menu items.
7. California Pizza Kitchen
California Pizza Kitchen’s website has a modern and sleek design with high-quality images of their pizzas and other menu items. Their online ordering process is easy to use, and they offer a variety of payment options, including PayPal and Venmo.
8. Jet’s Pizza
Jet’s Pizza’s website features a simple and straightforward design with clear calls to action for online ordering and their online menu.
The cool thing about Jet’s Pizza’s website is that it features video footage right on its homepage that is sure to make your belly churn.
9. Donatos Pizza
Donatos Pizza’s website features a bold and colorful design with high-quality images of their pizzas and other menu items. The image and the copy feature their strongest selling points, which are pizza and wings.
Their online ordering process is easy to use, and they offer a variety of payment options, including gift cards and PayPal.
10. Grimaldi’s Pizzeria
Grimaldi’s Pizzeria’s website features a classic and elegant design that reflects the traditional, New York-style pizza that they are known for.
Similar to Jet’s Pizza, Grimaldi’s Pizzeria showcases its product in a video form right on its homepage. They also make sure to include their strongest selling point, which is the fact that their pizza is made in a brick oven.
Their online ordering process is easy to use, and they offer a variety of catering options for large groups.
11. Papa Murphy’s
Papa Murphy’s website has a clean and modern design with high-quality images of their pizzas and other menu items. They offer an easy-to-use online ordering process and make sure you don’t miss the ‘ORDER NOW’ button.
Sbarro’s website features a bold and colorful design with high-quality images of their pizza, pasta, and other Italian dishes. They offer a simple online ordering process and a rewards program for frequent customers.
13. Round Table Pizza
Round Table Pizza’s website welcomes you with mouth-watering images of their pizzas. It features massive online ordering buttons and an easy-to-spot rewards program.
The website is easy to navigate, and order buttons are very hard to miss, which of course is a big advantage.
14. Marco’s Pizza
Marco’s Pizza’s website features a modern and sleek design with high-quality images of their pizzas and other menu items. They offer an easy-to-use online ordering process and a rewards program for frequent customers.
Importantly, you get the ‘Order Now’ buttons next to each offer to make it as easy for customers to buy the products.
15. MOD Pizza
MOD Pizza’s website has a colorful and playful design that reflects the fun, customizable nature of its pizza offerings.
The hero image presents the latest addition to their menu to make sure they show their regular customers what they might be missing out on.
The menu is easy to navigate, and the buttons are prominent. They also offer a loyalty program for frequent customers, visible at the top of their website.
16. Hungry Howie’s Pizza
Hungry Howie’s Pizza’s website is another example of how to use video materials to make you instantly hungry!
Apart from the video featured right on the homepage, they made sure to underline their unique selling point in a big bolded text and accompanied it with ‘ORDER’ buttons that are impossible to miss.
17. Lou Malnati’s Pizzeria
Lou Malnati’s Pizzeria’s website has a simple and straightforward design with clear calls-to-action for online ordering and their rewards program. Their hero image includes several images in a carousel form to showcase different offers.
One of Malnati’s Pizzeria’s unique features is nationwide shipping and they made sure to show it in one of the main carousel images. They also offer a range of catering options for large groups.
18. Gino’s East
Gino’s East’s website features a video in place of a hero image, that presents the deep-dish pizza that the restaurant is known for.
Their online ordering process is easy to use, and they offer a variety of payment options, including PayPal and Venmo. They also offer nationwide shipping.
Importantly, Gino’s East knows its best-selling feature, which is its legendary cheese pulls, and has it right on its homepage.
19. Cici’s Pizza
Cici’s Pizza’s website has a playful and colorful design with clear calls-to-action for online ordering and their rewards program. They offer an all-you-can-eat buffet, and a variety of pizza and other
PizzaRev’s website has a minimalist design that emphasizes their push for an in-house restaurant mobile app. They also offer unique rewards for using their restaurant ordering app.
21. Pizzeria Locale
Pizzeria Locale’s website has a minimalist design that reflects its commitment to using simple, high-quality ingredients. They offer a unique “Fast Casual” dining experience, where customers can order customizable Neapolitan-style pizzas and other Italian dishes.
22. Godfather’s Pizza
Godfather’s Pizza’s website has a clean and modern design with high-quality images of their pizzas and other menu items. The website is easy to navigate and features clear calls to action for online ordering, finding locations, and viewing deals and promotions.
23. Uno Pizzeria & Grill
The website also features bold typography, with large headers and text that makes it easy to read and navigate. Additionally, the website prominently displays information about the history of the restaurant and its commitment to using high-quality ingredients, which helps to establish a sense of trust and authenticity with customers.
- No need to reinvent the wheel! Pizza websites should follow the same general user experience guidelines as the ones that have already been proven to work.
- The best pizza restaurant websites in the business all share similar approaches to website design.
- The keys to well-made pizza websites are clarity and ease of use.
- Order buttons should always be visible to the customer.
- Featured videos can be a good way to present dishes in an attractive way.
- There are ready-made free restaurant templates you can use to build your restaurant website.
Frequently Asked Questions (FAQ)
An effective pizza website design is one that not only looks visually appealing but also has features and functionality that encourage customers to order pizza. Here are some elements that make a pizza website design good at selling:
- Clear and prominent calls-to-action: Your website should make it easy for customers to order pizza, find a location, or view your menu. Use clear and prominent calls to action that are easy to find and understand.
- High-quality images: High-quality images of your pizzas and other menu items can help to entice customers and make them hungry for your food. Make sure your images are well-lit and appetizing.
- Easy navigation: Your website should be easy to navigate and use, with a clear and organized menu that makes it easy for customers to find what they’re looking for.
- Online ordering: Offering online ordering can be a huge selling point for your pizza business, as it allows customers to order quickly and easily from their computer or phone. Make sure your online ordering system is easy to use and integrates seamlessly with your website.
- Mobile-responsive design: With more and more customers using their phones to order food, it’s important that your website is optimized for mobile devices. Your website should have a mobile-responsive design that looks great and functions well on small screens.
- Reviews and testimonials: Including customer reviews and testimonials on your website can help to build trust with potential customers and encourage them to order from your pizza business.
- Special offers and promotions: Offering special deals and promotions on your website can help to incentivize customers to order from you and can also help to differentiate your pizza business from competitors.
The easiest way to create a pizzeria website is to use a dedicated restaurant website builder. Unlike website builders available on traditional content management systems like WordPress, by using a website builder for restaurants, you enable yourself for the future development of your entire online ordering system.
To improve your pizza website’s web presence, focus on optimizing local SEO with keywords like “New York City pizza” to rank higher in local searches. Design an engaging splash page that reflects your brand’s essence, similar to “Buddha Pizza”, and make sure to showcase different locations if you’re a multi-outlet business like Wisepies Pizza. Enhance customer engagement by writing quality content, including an article helpful for pizza enthusiasts, and leverage social media to promote your brand and interact with your audience. Implement customer retention strategies such as loyalty programs and easy online ordering. Lastly, ensure your website has a responsive design for a seamless mobile experience, catering to a wider audience.