With the popularity of mobile dining on the rise, food trucks are as popular as ever, offering customers the convenience of grabbing a bite on the go. It might seem logical to think that as a food truck owner, you don’t need to worry about stuff like websites or apps. This sentiment, however, has little to do with truth.
Owning a website is an excellent way to advertise special offers, advertise your changing location, and entice new customers to visit your food truck.
How to Design the Best Food Truck Websites
Even though your business is mobile, a website is crucial for generating new customers and growing your food truck business.
Here are the most important elements you need to build your perfect food truck website:
- Opening hours
- A list of locations and links to social media for easy access
- A Google map with a marker of your live location
- A photo of your food truck and professional photos of your food
- A user-friendly homepage design that highlights your catering services and menu offerings and outcompetes every other local business
- A simple layout that is also mobile friendly
- A visually stunning hero image that showcases your food
- A compelling front-page copy and a story that engages potential customers
- A visible call-to-action button that encourages your hungry customers to reach out, contact you, and order online if it’s a part of your offer
- Optimize SEO for search engines
Creating a professional and functional food truck website has never been easier. With the help of pre-built restaurant website templates that are designed to meet all the necessary user experience requirements, you can build your food truck website in just a couple of clicks.
Get inspired by the website examples below and incorporate unique design elements to create a beautiful website that will set you apart and attract more customers.
Need help with website design? Check our restaurant website development services.
1. Hot Kebab
One of the crucial points of every website is user experience and ease of use. You want potential customers to be able to find everything they need to know about your services and products without distraction.
Then, you need to make it easy for your customers to find your location and order online if you offer online ordering. As shown in this example, you want to have a pronounced ordering button. If your food truck does not offer takeaways, you’re going to want your location to be the primary button or element.
You can create a website just like the one above using one of our restaurant website templates. There are many other templates you can use and edit to get a website that stands out from the competition.
2. Baonanas
Baonanas is a New Jersey-based food truck that serves banana pudding-inspired desserts.
Their website features a visually appealing design that matches their branding, with fun illustrations and pastel colors.
The site has a menu section that showcases the different flavors of banana pudding and other desserts, with prices and an online ordering system. The site also has a catering section that includes a contact form for event inquiries and a gallery section that showcases the truck and its customers enjoying their desserts. The site also features a blog section that features articles about their menu items and company news.
3. Kogi BBQ
Kogi BBQ’s website is a visual feast for the eyes, featuring bold graphics and high-quality, mouthwatering images. The menu is easy to navigate and includes a wide range of Korean-Mexican fusion dishes. The website follows a clear-set color scheme, and its online ordering system allows customers to place orders in advance, ensuring that their delicious food is ready when they arrive.
4. The Lobos Truck
The Lobos Truck’s website is simple and elegant, with a clean design and beautiful food photography. The menu includes classic Mexican dishes like tacos and burritos, and the prices are clear and easy to understand. The gallery of photos on the website showcases the food truck’s vibrant branding and adds a personal touch to the site.
5. Ms. Cheezious
Ms. Cheezious’s website is all about high-quality food photography. The images of their grilled cheese sandwiches are so mouthwatering that they’ll make you want to order one immediately. The menu is well-organized, with clear descriptions of each item, and the online ordering system makes it easy to place an order ahead of time.
6. Cousins Maine Lobster
Cousins Maine Lobster’s website is a great example of a food truck website that goes beyond the basics. The online store allows customers to purchase branded merchandise, which is a great way to build brand awareness and loyalty. The video on the home page tells the story of the business and adds a personal touch to the site. The online ordering system makes it easy for customers to place an order ahead of time, reducing wait times.
7. The Halal Guys
The Halal Guys’ website is all about convenience. The interactive map on the home page shows the truck’s real-time location, making it easy for customers to find them. The menu is well-organized, with clear descriptions of each item and prices included. The online ordering system allows customers to order ahead, reducing wait times and ensuring that their food is ready when they arrive. The website’s video tells the story of the food truck and adds a personal touch to the site.
8. The Steak Truck
The Steak Truck is a New York-based food truck that serves a variety of steak dishes, including cheesesteaks, steak sandwiches, and steak tacos. Their website features a clean and simple design that matches their branding. The site has a menu section that includes prices and an online ordering system. The site also has a catering section that includes a contact form for event inquiries.
9. The Tropic Truck
The Tropic Truck is a California-based food truck that serves Caribbean-inspired dishes. Their website features an easy-to-navigate menu that includes prices and an online ordering system. The site also has a catering section that includes a contact form for event inquiries and a gallery section that showcases the truck and its customers.
10. Craft Meats
Craft Meats is an Austin-based food truck that serves barbecue dishes. Their website features a clean and visually appealing design that matches their branding. The site has a menu section that includes prices and an online ordering system. The site also has a catering section that includes a contact form for event inquiries and a merchandise section where customers can purchase branded items.
11. The Little Sicilian
The Little Sicilian is a New Jersey-based food truck that serves authentic Sicilian dishes. Their website features a clean and visually appealing design that matches their branding. The site has a menu section that includes prices and an online ordering system. The site also has a catering section that includes a contact form for event inquiries.
12. Triple Jay’s Pizza
Triple Jay’s Pizza is a Colorado-based food truck that serves wood-fired pizza. Their website features a visually appealing design that matches their branding. The site has a menu section that includes prices and an online ordering system. The site also has a catering section that includes a contact form for event inquiries.
13. Yumbii
Yumbii is an Atlanta-based food truck that serves Korean-Mexican fusion dishes. Their website features an interactive map that allows customers to track the truck’s real-time location. The site has a menu section that includes prices and an online ordering system. The site also has a catering section that includes a contact form for event inquiries and a blog section that features articles about their menu items and company news.
14. Good Mood Truck
Good Mood Truck is a New York-based food truck that serves healthy and organic dishes. Their website features a clean and visually appealing design that matches their branding. The site has a menu section that includes prices and an online ordering system. The site also has a catering section that includes a contact form for event inquiries and a blog section that features articles about their menu items and company news.
15. The Lime Truck
The Lime Truck is an Orange County-based food truck that serves globally-inspired dishes. Their website features a clear and easy-to-navigate menu that includes prices and an online ordering system. The site also has a catering section that includes a contact form for event inquiries and a gallery section that showcases the truck and its customers. It also has a merchandise section where customers can purchase branded items.
16. Exotic Bowls
Exotic Bowls is a New York-based food truck that serves Hawaiian-inspired poke bowls. Their website features a visually appealing design that matches their branding. The site has a menu section that includes prices and an online ordering system. The site also has a catering truck and its customers. The site also has a merchandise section where customers can purchase branded items.
17. Coolhaus
Coolhaus is a Los Angeles-based food truck that serves unique ice cream flavors sandwiched between homemade cookies. Their website features a clean and visually appealing design that matches their branding. The site has a menu section that includes prices and an online ordering system. The site also has a catering section that includes a contact form for event inquiries and a merchandise section where customers can purchase branded items.
18. Food Truck Catering Company
Food Truck Catering Company is a California-based food truck directory that helps customers find and book food trucks for events. Their website features a simple and easy-to-use design that allows customers to search for food trucks by location and cuisine. The site has a catering section that includes a contact form for event inquiries and a blog section that features articles about food trucks, food trends, and event planning.
19. Piccolo
Piccolo is an Ohio-based food truck that serves Italian-inspired dishes. Their website features a visually appealing design that matches their branding. The site has a menu section that includes prices and an online ordering system. The site also has a catering section that includes a contact form for event inquiries and a gallery section that showcases the truck and its customers.
20. Chez Felix Gourmet
Chez Felix Gourmet is a New York-based food truck that serves gourmet French dishes. Their website features a simple and easy-to-navigate design that matches their branding. The site has a menu section that includes prices and an online ordering system. The site also has a catering section that includes a contact form for event inquiries.
21. The Waffle Bus
The Waffle Bus is a Texas-based food truck that serves sweet and savory waffles. Their website features a visually appealing design that matches their branding.
The site has a menu section that includes prices and an online ordering system. The site also has a catering section that includes a contact form for event inquiries and a gallery section that showcases the truck and its customers. It also has a merchandise section where customers can purchase branded items.
22. The GoGo Truck
The GoGo Truck is a Los Angeles-based food truck that serves Asian fusion cuisine. Their website features a clean and visually appealing design that matches their branding, with bold colors and beautiful imagery.
The site has a menu section that showcases their different menu items, including their popular rice bowls, with prices and an online ordering system. The site also has a catering section that includes a contact form for event inquiries and a gallery section that showcases the truck and its customers enjoying their food.
Additionally, the site has a blog section that features articles about their menu items, company news, and events. Overall, The Go Go Truck’s website provides a great online experience for customers to explore their menu, place an order, and learn more about the company.
Key Takeaways
You can easily build your perfect food truck website using some of the dedicated restaurant website templates. Below is a list of features good food truck websites will generally include:
- A built-in online ordering system
- Colors that match your food truck branding
- A list of locations and social media links for ease of access
- A large, attractive hero image or video
- A convincing front-page copy and story
- A visible button that allows customers to contact you or order right from the homepage
Frequently Asked Questions (FAQ)
Does a Food Truck Business Need a Website?
An inspiring website is essential for a food truck business. A website provides a platform for customers to learn about your foods, browse your menu, and place orders. It can also help you reach a wider audience beyond your local area and be an effective marketing tool. It can be used to promote your food truck restaurants and compete for higher positions through SEO optimization.
Your website should include basic information regarding your business, such as location, hours of operation, and contact information. It should also showcase your products with high-quality images, descriptions, locations, and pricing information.
Additionally, having an online ordering system or a way for customers to contact you for custom orders can streamline the ordering process and improve customer satisfaction.
Where to Find the Best Food Truck Website Template?
Rather than looking for the best template, learn what all great restaurant websites have in common and choose accordingly.
Good restaurant website templates are not only visually appealing but also have features and functionality that encourage customers to contact you.
How to Create a Food Truck Website?
The quickest and easiest way to create a food truck website is to use a dedicated restaurant website builder. Unlike website builders available on traditional content management systems like WordPress, by using a website builder for restaurants, you enable yourself for the future development of your entire online ordering system.
What's the Best Food Truck Website Builder in 2024?
In 2024, UpMenu is recognized as the best website builder specifically for food trucks, offering tailored features and an intuitive design ideal for the unique needs of mobile eateries. Its user-friendly interface and customizable templates make it a top choice for food truck owners looking to establish a robust online presence.