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How to Start a Burger Joint

Monika Kamińska

Monika Kamińska - marketing and communication enthusiast, psychologist by education. For almost 20 years he has been working in areas related to marketing activities, customer path and decision making. Experience has taught her that the most important thing is efficiency. She boldly sets goals and implements them by choosing online and offline tools. Her passion is the analysis of customer behavior and content marketing.

Table of contents

Opening up your own business might seem like an uneasy quest. There are many aspects that should be taken into consideration. If your dream is to run a burger joint – then you have come to the right place! This article will help you plan ahead and get an idea of what to expect while starting up your own burger shop.

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How To Open a Burger Restaurant?

First you have to choose whether you want to open a franchise location or an independent burger shop. The first one might require some serious funds. If you want to open a well-known fast-food joint, then you should prepare yourself for some expenses. The franchise will provide all the necessary equipment, training and such – but it will cost you big bucks. Opening up your own, private burger shack might seem less expensive, but you still need to invest and prepare your own business plan.

How Much Does It Cost to Open a Burger Joint?

If you want to sign a contract for a franchise, then you must be prepared for some big numbers here. Names like McDonald’s, KFC or Wendy’s might cost you anywhere from $1 Million dollars and up. Do not forget about the additional monthly fees. When you decide to open up your own business – the real cost would be the equipment and furniture for the interior. You will be able to choose and buy whatever you wish. The price of the rent may differ depending on the location and the size of the venue.

Location is the Key!

Location is an essential thing when it comes to opening up any business. If you want to know how to open a burger shop, then you should definitely start with choosing the right location. It has to be easily accessible and preferably with a parking space. If you are going to open up a franchise, then you will most definitely need to meet their standards and requirements. And if you want to start your own business, then you will have more options and less restrictions.

Next Step

All right, so once you chose the location, restaurant’s name and ordered all the furniture and equipment, you will need to hire employees. You might know how to open a burger restaurant, but you may need some guidelines with choosing the right people to join your team. Of course, a previous experience is always welcomed, but not essential. Look for people, who are cheerful and reliable. Great food and impeccable customer service are the key to every restaurant out there. A burger joint is no exception!

Let Us Talk About Marketing for a Moment

Once you know how to start a burger joint, you need to learn how to advertise your business. The franchise will do it for you, but if you are starting up your independent restaurant, then you should know about few things. Social media can help you a lot! Your burger place needs its own Instagram and Facebook pages. Keep it updated and post a lot of food pictures. Let the people crave those yummy burgers!

Benefits of a Franchise

You are obliged to pay monthly fees, but you get a lot of help as well. In most cases you do not have to advertise the name of the burger place, because it is already well-known. You do not need to be an expert to start a burger shop – the company will guide you through the opening process. Most franchises offer annual trainings and their support, so you can be assured, that if an issue occurs, they will help you solve it.

Mobile Apps

Your own branded ordering
mobile app that drive loyalty

Eeasy-to-use native iOS and Android ordering apps that put your restaurant right in your customer’s pocket.

Start free trial

What About the Benefits of an Independent Burger Shop?

It might seem hard to know how to start a burger shop, but if you decide to open up your own eatery, you will definitely have more freedom. You choose the location; you decorate the interior your own way and you make the final call when it comes to dressing up your employees. The only requirements and regulations you must meet are those from the Department of Health.

What About the Food?

Since you want to open up a burger joint, you will probably serve mostly burgers. But that does not mean you have to limit yourself! There are many ways to attract those customers. Remember that it is always good to add something new to the menu. Burgers can be served in many different ways! You can offer veggie burgers, double cheeseburgers, mini burgers, portobello burgers and so much more. Just always make sure to get good quality products – people will appreciate it a lot and will definitely come back for more!

How to Start a Burger Stand?

Yes, you can start smaller – with a burger stand. It involves less money and definitely less stress. The whole project will cost you less of everything! If you want to see if your burgers will find their fans, you can start with presenting your burger stand during some events like festivals. Or those music concerts at the park. Perhaps a food truck might be a good idea here? You do not need to throw yourself at the deep end. Start with something smaller. Once you get the feedback, then you will know for sure if you want to enter the food business for good!

How to Start a Burger Shop and Make it One-of-a-Kind?

It is not easy to stand out with your business these days. It seems like all the good ideas have been already taken. But you still can make it all work and attract new customers. Remember that people like freebies. Invest in personalized items like pens, mugs or notepads. You can also come up with some live music events or create a kid’s corner! Make some room and put those building blocks out there. Let the people know that you can host their next party as well! Offer more, and you will instantaneously get the attention!

As you can see, opening up a burger joint is not that hard. You have options! You can either figure out your own business plan or sign a contract with a franchise. Both options have their advantages and disadvantages, and it is really all up to you, which option suits your personality the most.

Monika Kamińska

Monika Kamińska - marketing and communication enthusiast, psychologist by education. For almost 20 years he has been working in areas related to marketing activities, customer path and decision making. Experience has taught her that the most important thing is efficiency. She boldly sets goals and implements them by choosing online and offline tools. Her passion is the analysis of customer behavior and content marketing.

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