Before you open up your own restaurant, it would be wise to conduct some market research, like collecting the demographic information and learning something about your customers. What is more, restaurant owners should do some market research pretty much every year. In order to have a successful business, you ought to give your customers what they want. Restaurant market research survey will help you get to know your clients a bit more. You will be able to serve your customers better. You can definitely get valuable insights and make some improvements.
What is your favorite dish from our menu? How often do you dine with us? Where did you hear about our restaurant? Was there anything missing from our menu? How would you rate the quality of food? How would you rate our customer service? – those are just some of the questions that can be in your questionnaire. Getting answers to those questions will not only help you with creating targeted discounts and offers but it will also improve the overall customer experience.
Create a Restaurant Market Research Survey and Improve Your Ratings
Food business is very diverse. If you want your restaurant to be successful, you need to keep up with new trends and your customers’ needs. It is not about changing the entire menu or getting new furniture to your restaurant. It is about listening to your clients. Even if your business seems to be doing well, you should still conduct a market research survey at your eatery. You can easily find a sample questionnaire for market research for restaurant business. You may be successful, but you can always do better! Once you learn your customers preferences, you will be able to improve some things. Sometimes people love the food, but they think the music is too loud. Or they love the interior, but they feel like the bathrooms could use a little makeover. Customers see things differently. Their feedback might help you a lot!
Know Your Competitors
You should definitely take a closer look a market research when you are in restaurant industry. Moreover, you might also want to keep an eye on your competitors. Always know what your neighborhood restaurants are doing. You can follow their social media pages or even sign up for their newsletters. They may be offering some really awesome deals, so you might want to top that with even better discounts. Food industry is highly demanding and very competitive. Once you find customers, you need to learn how to keep them. Some people do not like changes. They get upset, when their favorite dish disappears from the menu, or when a restaurant gets closed earlier, due to some unexpected reasons. And there can be even more things that can bother your customers. A questionnaire for market research on restaurant business will help you understand your customers better.
Conduct a Market Research for Restaurant Industry
You can either write your own market research questions for your restaurant survey or you can hire a restaurant market research firm. If you decide to create your own questionnaire, you might create a digital survey. SurveyMonkey or Fieldboom are some of the tools that can help you with that. But if you want to obtain more elaborate information, then you might want to look for restaurant market research companies, that specialize in surveys and they do research for food industries. A market research consultants will do pretty much everything: conduct surveys, organize focus groups, test brand image and more!
Check the Reviews
You can learn about your clients’ needs by conducting a restaurant market research survey. But you should also read the reviews. There are websites where customers can leave a comment and either praise the delicious food and outstanding customer service, or vent out about poor service and ridiculously high prices. Read all the reviews and do not get discouraged when you come across some bad ones. That happens. Many people are very objective, but others can be quite cruel. Comments and reviews can give you an additional source of information, which can later be used to improve the general workflow of your restaurant. And remember that even if you send out a newsletter with a questionnaire, that does not guarantee you that everyone who gets the email will spend few minutes on completing a survey. This is why you should always test your surveys. Most people will press the “x” button when they feel it is taking forever to complete the survey. Try to keep it short. It should not take more than 6 minutes to complete the entire thing.
Every owner of a food establishment should know that a restaurant market research survey can help you a lot. By encouraging your customers to an honest feedback, you can improve your business and make it more profitable. Your restaurant will not survive without customers. This is why you should always listen to their comments. In some cases, you might not even realize that there could be an issue, until someone points that out.
Create your own restaurant market research survey and ask your customers to complete it or simply find a company that will do that for you. But if you decide to work on your own questionnaire, remember there are many platforms that can help you with that! A survey will definitely contribute to a better functionality of your restaurant.