Both Toast and Square promise to make running a restaurant easier—but they take very different paths to get there.
This comparison cuts through marketing claims and focuses on what actually matters: pricing, hardware options, restaurant-specific features, and how each system performs during a busy shift.
You’ll find clear examples from full-service restaurants to smaller venues, plus insights from operators using both systems daily. My goal is simple: help you see where each POS fits before you commit to long contracts or expensive hardware.
Quick Verdict: Toast or Square
I’ll give you my honest take right away, then we’ll walk through the details.
- Choose Toast if you run dine-in service, use multiple kitchen screens, rely on complex modifiers, or want built-in delivery with tighter back-of-house control. You’ll notice smoother ticket flow and fewer service bottlenecks.
- Choose Square if you run a café, bakery, bar, or food truck (or a single location) and you want clear pricing and a quick DIY setup without long contracts. You’ll get up and running fast with less training and lower upfront effort.
Best for
- Dine-in and multi-location restaurants
- Busy kitchens with multiple screens
- In-house delivery setups
Pros
✅ Orders hit the right screen fast: Tickets route to the correct KDS station (grill, fry, expo) without delays.
✅ Modifiers and courses are easy: Staff add “no onion,” “extra sauce,” or multi-course timing without confusion.
✅ Reports speak restaurant: See top sellers, menu performance, and prep times you can act on.
Cons
❌ You must use Toast for payments: You can’t bring your own processor or shop rates.
❌ Upfront can add up: Handhelds, KDS screens, and install time increase your starting cost.
Pricing (short overview)
Plans
- Starter Kit:
$0 / month + higher payment processing fees. - Point of Sale Plan:
Starts at $69 / month + payment processing fees.
Addons
- Hardware Costs:
$627-$1,034 - Setup Service:
$849-$1,049
Toast is a restaurant POS system and operations hub designed to run your front and back of house as one system. It brings together ordering, kitchen displays, online ordering system, delivery, reporting, and staff management—so everything speaks the same language.
What does that mean for you in practice? Fewer logins, faster handoffs, and less back-and-forth during a rush. Orders move smoothly from server to kitchen, and modifiers actually print where they should.
If you’ve ever dealt with missed fires or timing issues between courses, you’ll feel the difference right away. Toast keeps your kitchen, bar, and floor teams in sync without extra calls or paper tickets.
Already using Toast? Integrate UpMenu for online ordering without extra manual work. Sync menus and orders automatically. Connect Toast with UpMenu.
Why Toast appeals to growth-focused operators?
Toast clicks once you move beyond a single shop and need one source of truth for menus, roles, and reports. I make a change once and it shows up everywhere—POS, KDS, and online ordering—without duplicate work.
That saves real time and matches what I’ve seen in the field: multi-location operators often reclaim 5–10 admin hours per week after switching to unified restaurant management software.
Toast now powers over 134,000 restaurants across the U.S., ranging from single-unit independents to regional chains.
What stands out in daily use?
- Clean kitchen routing: tickets hit the right KDS screen in sequence.
- Coursing that behaves: apps before entrées; expo stays ahead of the floor.
- Offline resilience: orders keep moving if Wi-Fi blips.
- Reports you’ll use: item mix, menu performance, export-ready COGS.
“We use Toast for all of our restaurant needs. This includes POS, Payroll, Marketing and Invoices/Inventory. The way the system integrates everything is so nice and we have so much information at our fingertips. Crucial for running in a low margin industry.”
Craig W., Restaurant Owner (Source: G2)
When the room fills, structure beats flashy add-ons. Toast keeps service steady.
Common pain points
- Pricing clarity: most details come via quote—ask for an itemized sheet (software, payment processing, hardware, install).
- Locked processing: you must use Toast Payments; no third-party rates.
- Proprietary gear: handhelds/KDS/printers go through Toast; replacements add up.
- Setup time: plan on ~2–4 weeks for buildout and training.
- Rigid terms: some plans require multi-year agreements.
- Support variance: 24/7 exists, but response quality can be uneven at peak.
“I emailed three weeks ago asking for something to be corrected that was the fault of Toast in the first place and I still have no resolution to this issue. Pretty disappointing to say the least!”
Vicki Blakes, Restaurant Owner (Source: Trustpilot)
If you’re a small, seasonal concept, that can feel heavy. If you’re running full-service or scaling locations, the stability usually wins.
Best for
- Quick-serve & cafés
- New/small restaurants needing fast setup
- Omnichannel sales (in-person + online) without contracts
Pros
✅ Fast setup, friendly UI: Live in hours with minimal training; menu templates and guided onboarding reduce ramp-up.
✅ Omnichannel built-in: POS + Online Ordering + unified reports; supports pickup, delivery, QR codes, and curbside from day one.
✅ Add-on ecosystem: Turn on Loyalty, Marketing, Payroll, and Team permissions as you grow—no rebuilds needed.
Cons
❌ Flat rates can add up at higher volume: Limited room to negotiate interchange; margins may tighten as ticket count scales.
❌ Account reviews/holds reported by some users: Risk checks can pause payouts or require extra verification.
Pricing (short overview)
Plans
- Free:
$0 / month + (2.9% + 30¢ per transaction) - Plus:
$69 / month + (2.9% + 30¢ per transaction) - Premium:
$169 / month + (2.9% + 30¢ per transaction)
Addons
- Loyalty Program:
$45 / month - Email Marketing:
$15 / month - Advanced Access:
$35 / month
Square POS suits small businesses that want speed and clarity. Setup is quick, the UI is direct, and it handles in-person payments plus an online ordering system in one place. Payment processing rates are posted, and a free plan lets you start lean.
Hardware is straightforward: Square Register at the counter, Square Terminal for compact checkout, and other Square hardware if you need mobility. Hardware costs are visible up front, and there are no long-term contracts.
Trade-offs: flat processing fees can pinch at higher volume, and BOH depth is lighter than a restaurant-first stack. For cafés, bars, and food trucks, Square fits; for dining rooms that run like full-service restaurants, you may need more add-ons.
Why Square fits small business owners?
Square keeps things simple. You can sign up, add your menu, and start taking in-person payments within a day—no installer, no waiting period. For new or single-location restaurants, that speed is a real advantage.
As you grow, turn on Loyalty, Marketing, or Square Payroll, or add third-party integrations for delivery and stock. You won’t rebuild your setup to get these hardware options working.
Square now supports over 4.1 million active sellers worldwide, which tells you how many small businesses rely on its setup and predictable payment processing.
What stands out in daily use?
Square’s day-to-day flow feels light and intuitive—staff learn it fast. You can take online orders, manage pickup or delivery, and handle the counter from one screen.
Hardware is plug-and-play:
- Square Register: for counter service
- Square Terminal: for line-busting or tableside checkout
- Readers: for food trucks or quick-service setups
“The best feature of Square POS is how easy it is to use for managers and employees alike! It’s like a giant tablet and any millennial/Gen Z employee takes about 5 seconds to understand how it works!”
Verified User in Food & Beverages (Source: G2)
Reports cover the essentials (hourly sales, item performance, and basic inventory). Connect payroll in minutes without third-party tools.
Common pain points
Square’s simplicity can limit advanced restaurants:
- Flat processing fees: mean predictability but no rate negotiation at high volume.
- Account reviews: can delay deposits during sudden spikes.
- Limited kitchen routing: fine for cafés, weak for complex kitchens.
- Basic inventory and reporting: enough for daily counts, not cost tracking.
- Add-on creep: Loyalty, Marketing, and Payroll raise the real monthly total.
- Consumer-grade tablets: cheaper, but not built for heat or spills.
“I would have given it 5 stars if it weren’t for the issues with buffering and transactions not going through. Because of these issues, Square was too unreliable for me.”
Zephyr V., Restaurant Owner (Source: Capterra)
For cafés, bars, or food trucks, Square is hard to beat for speed and ease. But if you’re running a full-service restaurant or managing multiple kitchens, you’ll likely outgrow it.
Key Features: Toast vs. Square
You don’t need every advanced feature—just the few that keep service moving.
From working with restaurant owners, my test for Toast and Square comparision is simple: if a tool doesn’t save minutes or prevent mistakes during a rush, it’s not a priority.
| Feature Area | Toast | Square |
|---|---|---|
| FOH Workflows (tables, coursing) | Built for dining rooms; strong table layout, fires, holds, coursing. | Simple order flow; fine for counter service and smaller dining rooms. |
| KDS & Routing | Robust multi-screen routing (grill/fry/pantry/expo) with pacing/throttling. | Basic KDS options; less control over complex routes. |
| Online Ordering & Delivery | Native online ordering with delivery tools; menu/course rules carry over. | Online ordering via Square Online (pickup, delivery, QR) with easy menu sync. |
| Menu & Modifiers | Deep modifier logic; combos, forced/optional modifiers behave predictably. | Clean modifier setup; quick to teach and maintain. |
| Inventory Management | Operator-level controls and reporting that support menu decisions. | Streamlined counts and item-level views suited to cafés/bars. |
| Reporting & Analytics | Shift-friendly dashboards plus advanced reporting for menu engineering. | Clear daily reports (hour/item/staff); fast to scan. |
| Loyalty & Marketing | Built-in tools; guest data stays in one stack. | Switch on Loyalty/Marketing as needed; simple automations. |
| Payments | Integrated payment processing (Toast Payments required). | Posted rates; transparent modeling for in person and online. |
| Hardware Options | Proprietary POS/KDS/handhelds designed for kitchens. | Plug-and-play Square hardware like register and terminal. |
| Multi-location Controls | Centralize menus/roles/reports; strong fit for growth. | Scales well for single-market rollouts; add tools as you expand. |
| Integrations | Marketplace focused on restaurant workflows and third-party integrations. | Broad ecosystem; easy add-ons for marketing, payroll, and delivery partners. |
My take: If you run full service restaurants with courses and multiple stations, Toast’s robust features remove the most friction. If you’re a first single location or counter-service concept, Square’s free plan, clear payment processing, and simple hardware get you live faster.
Start with the features that cut minutes at peak, everything else can wait.
Toast Feature Highlights
If your dining room runs on courses and timing, Toast is the safer bet.
The table view, coursing, and kitchen routing behave the way a busy service needs—apps fire first, mains hit the right screen, expo stays ahead.
When you add a second bar station or another line cook, the setup doesn’t fall apart; menus, roles, and rules update once and flow everywhere.
If you’re planning to grow (or just want fewer “where’s that ticket?” moments), this is the stack that keeps the floor and kitchen management in step.
Square Feature Highlights
If you want to open fast and keep the counter moving, Square does exactly that.
Your team learns it in minutes, the built-in online store handles pickup and delivery without drama, and the hardware is plug-and-play.
In cafés, bars, and food trucks, that simplicity is the edge (you spend less time training and more time serving).
If later you need more, you can flip on Loyalty, Marketing, or payroll without rebuilding the whole system.
Hardware: Toast vs. Square
POS hardware decides service speed, device uptime, and how calmly your kitchen runs.
Here’s a clean comparison with the specs and real-world details operators ask about most.
| Area | Toast | Square |
|---|---|---|
| Counter Station | Proprietary terminals; kitchen-rated options; Ethernet + Wi-Fi; strong peripheral support. | Square Register ($799) all-in-one with customer display; Ethernet + Wi-Fi; simple cabling. |
| Handhelds | Toast Go® 2 (~$494, indicative): rugged, kitchen-friendly, long battery, integrated scanner/reader; drop-in multi-bay chargers. | Square Terminal ($299) for line-busting/tableside; Square Handheld ($399) for mobile checkout; light, easy to train. |
| Kitchen Display System (KDS) | Native KDS built for hot, greasy environments; granular routing (grill/fry/pantry/expo), pacing & throttling. | iPad-style KDS supported; simpler routing; good for single-station kitchens and cafés. |
| Printers & Peripherals | Broad kitchen printer support, cash drawers, scanners; strong ticket formatting & station rules. | Plug-and-play receipt printers and drawers; fewer deep kitchen formatting controls by default. |
| Durability & Uptime | Restaurant-first build; devices hold up around heat, steam, oil; offline ordering syncs when network returns. | Consumer-grade tablets plus Square hardware; durable enough front-of-house; add cases for heavy use/heat. |
| Warranty & Swap | Toast-managed RMA; ask about advance replacement and on-site swap SLAs during contract. | Square offers straightforward returns/replacements; check extended protection plans for terminals/registers. |
| Lifecycle & Updates | Managed OS updates across fleet; tight control helps multi-location standardization. | Frequent firmware/app updates; easy to keep devices current, minimal IT overhead. |
My take: Whichever you choose, map the layout first (Handheld > POS > KDS/Expo > Printer), then buy to that map. Hardware regrets usually come from station placement, not the device badge.
Pricing: Toast vs. Square
For most restaurant owners I’ve worked with, the biggest variable isn’t the subscription but the processing rate. A few tenths of a percent difference adds up fast once you’re doing volume.
I’ve stripped it down to what actually drives your bill each month, so you can judge which one fits your restaurant’s size and growth stage.
| Breakdown | Toast | Square |
|---|---|---|
| Software Plans | Starter Kit: $0/mo (higher processing, limited flexibility). Core POS: from $69/mo per terminal. Custom plans: for multi-location setups. | Free plan: $0/mo. Plus: $69/location/mo. Premium: custom pricing for larger operations. |
| Processing Fees | Quoted rates by channel (in-person / online / keyed). In-person rates: Starter Kit (Pay-as-you-Go): 3.09% + $0.15 Core Pay-as-you-Go: 3.39% + $0.15 Growth Pay-as-you-Go: 3.69% + $0.15 Standard (monthly fee plan): 2.49% + $0.15 | Flat rates: In-person: 2.6% + $0.10 Online: 2.9% + $0.30 Keyed: 3.5% + $0.15 |
| Online Ordering | Native tools available on paid plans; optional delivery module (fees vary). | Built-in Square Online store (pickup, delivery, QR ordering). Uses posted ecommerce rates. |
| Add-Ons | Loyalty, Marketing, Gift Cards, Payroll, Advanced Reporting—quoted; varies by plan and order volume. Toast Delivery Services: $7.49/order flat. | Email Marketing: from $15/mo SMS: from $10/mo. Loyalty: $45/mo Payroll: $35/mo + $6/person. |
| Hardware | Handheld: ~$494 Kiosk (22″): ~$1,034 Terminal kits: ~$719–$944 | Register: $799 Terminal: $299 Stand: $149 Handheld: $399 Reader: $59 |
| Contracts & Terms | Typically 1–3 years; confirm renewal and early termination clauses. | Month-to-month, cancel anytime; no long-term lock. |
| Install / go-live | Guided onboarding (remote or on-site). Typical launch: 2–4 weeks. Setup Service: $849 for 1-2 terminals or $1,049 for 3 or more terminals | DIY setup; can go live same day. Optional paid support. |
My take: At a glance, Toast costs more upfront but offers deeper control once you’re scaling or running multi-screen kitchens. Square stays cheaper and faster to start, which makes it a natural first choice for smaller teams.
The right fit depends less on headline price, and more on how your restaurant actually runs day to day.
Customer Service: Toast vs. Square
Support isn’t just about fixing issues, it’s about how quickly your team gets back on track when service stalls.
Here’s a straightforward comparison of how each company handles help, training, and response times in real restaurant conditions.
| Area | Toast | Square |
|---|---|---|
| Availability | 24/7 phone, chat, and email support for paid plans; guided onboarding and training included. | Phone support Monday–Friday; 24/7 chat/email for active merchants; detailed self-serve help center. |
| Setup & Onboarding | Dedicated rep for Core and Growth tiers; 2–4 week launch typical. | DIY setup with step-by-step guides; can launch same day; optional expert onboarding (paid). |
| Response Time | Priority depends on plan; urgent issues usually handled within hours, not minutes. | Faster initial response but often routed through automated systems before escalation. |
| Training & Documentation | Strong library of restaurant-specific guides, video tutorials, and team training modules. | Clear, concise guides—best for small businesses and first-time POS software users. |
| Community & Peer support | Active Toast Community + user groups focused on restaurant industry best practices. | Large Square Seller Community spanning restaurants, retail, and service businesses. |
My take: Toast feels more “hands-on” once you’re a client—you’ll have a rep to email or call when things go sideways, though waits can still stretch during peak hours. Square takes a self-serve approach, which fits small business owners who like fast DIY fixes.
If you value guided help and restaurant-specific training, Toast gives you that structure. If you’d rather solve issues on your own schedule, Square makes it easier to do that without opening a ticket.
Who is the winner?
There isn’t one. Toast and Square solve different problems—and that’s the point. The right choice depends on your service style, kitchen complexity, and how fast you plan to grow.
If you lean Toast
You run a dine-in service or a hybrid room where table management, ordering, and KDS routing decide the night.
You want one source of truth for menus, roles, and reports as you add stations or locations.
You’re okay with a longer setup, Toast Payments, and proprietary hardware because the payoff is predictable service flow and tighter control.
- What you get: deeper FOH and BOH coordination, native online ordering that respects your timing rules, and centralization that scales with multi-location ops.
- Watch-outs: quote-based pricing, contracts, and higher upfronts when you add devices.
If you lean Square
You’re opening a first single location, a café, bar, or food truck, and you value speed and clarity.
You want to get live quickly, use a free plan or Plus if needed, and add tools (Loyalty, Marketing, Square Payroll) as you grow.
Square hardware is plug-and-play, and prices are posted, so budgeting stays simple.
- What you get: fast setup, transparent payment processing, a built-in online store, and devices like Square Register and Square Terminal that staff learn in minutes.
- Watch-outs: flat rates can pinch at higher volume, BOH depth is lighter, and you may stack add-ons over time.
Quick decision check
- Ordering + multi-KDS + dine-in? Choose Toast.
- Counter-service + launch this week + posted rates? Choose Square.
- Scaling to multiple cities? Toast’s centralization usually wins.
- Testing a concept or seasonal pop-up? Square’s flexibility reduces risk.
Cost reality in one line
Your biggest swing isn’t the software plan—it’s processing at your actual card mix. Model last month’s in person vs. online volume for both platforms before you decide.
My guidance to wrap it up
If you’re a dining room that lives on timing, Toast gives you the structure to keep service calm and consistent.
If you’re launching lean and want numbers you can see on a single page, Square gets you live faster and keeps ops simple while you find product–market fit.
Start with the platform that removes minutes at peak; you can add features later, but you can’t buy back a blown service.
Frequently Asked Questions (FAQ)
Are Toast and Square the same?
No. Toast is built mainly for sit-down restaurants and busy kitchens. Square is designed to be simpler and works well for cafés, bars, and food trucks.
Is Toast a competitor to Square?
Yes, but they focus on different needs. Toast suits dine-in operations with more complex service. Square suits smaller teams that want a quick setup and clear pricing.
Who is Toast’s biggest competitor?
Besides Square, the main alternatives you’ll compare are Clover and Lightspeed.