96% of customers use restaurant discount vouchers. They are a great marketing tool that can strongly impact increased sales in a very short period of time. How can you benefit from this at your restaurant?
The UpMenu online ordering system will make it possible to generate a food restaurant coupons for your customers and to configure them freely. See what benefits this can bring for you.
There is a lot to fight for – the value of sales of products and services using discount coupons in the US annually is $ 470 billion.
What are restaurant discount vouchers
You have certainly come across discount coupons handed out in flyers at restaurants. It is also popular to grant discounts at restaurants when the customer says a special “password”.
Best restaurant coupons work in exactly the same way in the UpMenu system. Simply speaking, it is a single discount granted to the customer when they enter a special code when making an order through the restaurant website or restaurant mobile app.
Create best restaurant discount vouchers
The UpMenu online food ordering system enables you to create online restaurant coupons as you wish. The voucher may be for single- or multiple-use. You can decide how many vouchers can be redeemed by one customer. You can also define the validity period.
The online ordering system will also enable you to choose words or phrases that will activate restaurant deals and coupons. Then, instead of random characters and digits, your customers can enter a code that is associated with the brand, e.g.: “BEST PIZZA IN PRESTO”.
Use vouchers to increase the number of orders
Discount vouchers are a marketing tool that will enable you to increase the number of orders in a short period of time. If you want to increase your sales quickly, use discount vouchers.
Quick increase to profit
Less busy at your restaurant? 62% of customers are looking for discount coupons on the internet. (source) Encourage customers to make orders with discount vouchers that have a limited validity period. Discounts that are available only for a short period strongly impact the shopping decision.
Special discount for a special customer
UpMenu gives you the possibility of applying a permanent discount to any customer. You can also award it as a discount code. When the customer enters such a code while placing an order, the discount will be applied to them permanently.
Granting a permanent discount can be made more personal than its configuration by the restaurant. You can prepare a special printed restaurant discount coupon and hand it to the customer, or you can send it by email in electronic format. The customer will have to enter the code to redeem it and such a form of permanent discount will certainly be appreciated more.
Promote your restaurant mobile app
If you would like to promote your own restaurant mobile application, you can use restaurant deals and coupons for this purpose. All you have to do is choose the mobile application when creating the voucher, being the device on which it will be available.
When you post information on your restaurant’s Facebook page that you have prepared a special discount for customers ordering through the application, they will certainly download it.
Check marketing effectiveness with restaurant discount vouchers
Discount vouchers will help you assess the effectiveness of particular marketing channels. Just prepare a few online restaurant coupons with the same discount but different codes.
Post different codes in various marketing channels, e.g. in Facebook ads, in a post on the restaurant Facebook page, on your restaurant website, and in the newsletter campaign. Then, you can check which code was most frequently used in the administrative panel of the online food ordering system. This way, you can see which channel has the biggest reach.
️ How to make restaurant coupons for use online with UpMenu
- Create discount for a voucher
Navigate to the “Marketing” section then access “Discounts” and click on the “New Discount” button in the top right corner.
- Set up and customize discount
Fill out the necessary details and select options that will specify how discounts will be applied.
- Save settings of discount
Specify rules and terms of discounts in the “Options” window.
- Associate voucher with a created discount
In the “Marketing” section select “Coupons” then click on “New Coupon” to bring forth a pop-up window.
Fill out the form and select a discount that will be applied by the voucher. Check “Activate” and save your changes.
Restaurant discount vouchers are bonds of redeemable transactions specific to the restaurant industry. Customers are granted witch coupons for reaching a specified amount of placed orders or spent money.
Beforementioned coupons and vouchers are used to apply discounts to new orders placed by loyal customers. Therefore, eateries grant customers discount vouchers to raise their loyalty and engagement in the brand.
Restaurant discount vouchers can take many shapes: easy to scan QR code generated by the website, specific password provided during the ordering process, or unique card (digital or physical) identified by the system.
Online restaurant coupons can be easily generated in the UpMenu online food ordering system and used for increasing profit in various ways.
Learn more about loyalty programs and customer communication best practices in articles below:
Why does your restaurant need online ordering with promotion engine?
Online food ordering system – the ultimate 2020 guide