Webinar Contact Login English

What Is a Bistro Restaurant?


Are you curious about what a bistro is? In this article, we’ll delve into the definition and characteristics of a bistro restaurant, exploring its roots, ambiance, and menu offerings. 

Let’s discover the essence of a bistro!

what is a bistro - example of a bistro

What is a bistro restaurant?

A bistro is a casual restaurant that originated in France and is known for its focus on traditional French cuisine. Unlike a formal French restaurant, a bistro has a more relaxed ambiance and may offer a limited menu of classic, usually French-influenced dishes. 

A bistro emphasizes quality over quantity, with smaller portions of food served to highlight the flavors and ingredients. A bistro is a neighborhood restaurant that often provides professional table service but in a more laid-back atmosphere compared to upscale French dining establishments. 

Additionally, while bistros typically serve French cuisine, modern variations may incorporate elements of Italian cuisine and locally inspired dishes.

what is a bistro - example of a bistro

What is the origin of the word “bistro”?

One theory suggests that the word “bistro” originates from the Russian word “bystro,” meaning “quickly,” entering the French language in the early 19th century to describe small, informal eateries serving simple meals promptly. Another theory says that it stems from the French word “bistrot”, translating to “quick” or “fast.” Historians suggest that the term likely developed from regional slang in France during the late 1800s.

During the French Revolution, bistros became popular meeting places for political discussions, leading to government closures. Despite this, bistro culture persisted, and by the mid-19th century, Paris alone boasted over 10,000 bistros.

In the late 19th century, bistros began spreading to other countries, with London hosting the first bistro in 1876. Today, bistros can be found worldwide, offering traditional French cuisine and other culinary delights. 

what is a bistro - example of a bistro

Bistro vs restaurant

A bistro is typically a smaller, more casual dining establishment than a traditional restaurant. 

Bistros often offer a limited menu of classic, usually French-influenced food in a cozy and intimate setting. In contrast, restaurants tend to have a broader menu selection and may offer a more formal dining experience with professional table service.

What’s important, both bistros and restaurants can enhance convenience for their customers by offering online ordering through their websites. Utilizing an online ordering system streamlines the process, allowing customers to browse the menu, customize their orders, and select delivery or pickup options. This way, they can enjoy their favorite dishes without hassle, and it also helps the bistro or restaurant reach more people.

Online Ordering System
Start selling food online
Set up commission-free ordering for your restaurant's website in minutes. Boost revenue while saving on third-party fees

What is a modern bistro?

A modern bistro is a fresh take on the classic French bistro, with stylish decor and updated menus that blend classic French dishes with modern twists. While they may still serve traditional French cuisine, modern bistros often offer various culinary influences, catering to diverse tastes. 

Some modern bistros focus on locally inspired dishes, providing a bistro style dining experience that appeals to a broader audience.

What is a classic bistro menu?

A classic bistro restaurant menu typically features a delightful array of traditional French food, renowned for its simplicity, heartiness, and rich flavors. It is usually a simple menu printed on a single sheet of paper and may change daily, depending on what’s fresh and in season.

While bistros are known for their simple, hearty fare, the best bistros also offer a selection of creative, seasonal dishes that showcase the chef’s talents. 

Examples of common menu items found on a classic bistro menu
  • Coq au vin (chicken braised in wine)
  • Beef Bourguignon (beef stewed in red wine)
  • Steak frites (steak with fries)
  • Escargot (snails cooked in garlic butter)
  • Soupe à l’oignon (French onion soup)
  • Croque Monsieur or Croque Madame (grilled ham and cheese sandwich with or without a fried egg)
  • Quiche Lorraine
  • Salade Niçoise (salad with tuna, olives, eggs, and vegetables)
  • Moules marinières (mussels cooked in white wine sauce)
  • Crème brûlée or Tarte Tatin for dessert.

While running a restaurant bistro, consider using a QR code menu. Customers can scan the code with their phones to see the menu, read about the dishes, and order quickly. This is convenient and reduces the need for physical menus.

Table Ordering
QR Code Ordering & Payments
Allow customers to order and pay directly from their table to enhance customer service and boost the average order value

The pros and cons of a bistro

There are several pros and cons to opening a bistro restaurant.

Pros of opening a bistro

Cons of opening a bistro

Bistros are typically small businesses with low start-up costs

Because bistros are small businesses, they are often less profitable than larger restaurants

Bistros usually don’t require a lot of staff, so they have low operating costs

Bistros can be difficult to market and promote, so they may have trouble attracting new customers

Bistros tend to have a loyal clientele, so they are less likely to experience fluctuations in sales.

Bistros may have difficulty expanding their menu beyond French or Italian cuisine, so their appeal may be limited.

How to open your own bistro?

If you are thinking about opening your own bistro, start by doing market research. What kinds of restaurants are in the neighborhood? Are there other bistros? What are potential customers looking for? Do they prefer small or fine dining restaurants serving large meals? 

Consider the type of food you plan to offer. A fine-dining restaurant serves high-quality, meticulously prepared dishes in an elegant atmosphere, often accompanied by attentive service and a sophisticated dining experience. Bars serve alcoholic beverages accompanied by snacks, and a gastropub serves meals.

What will your concept be? Will you offer some French-inspired dishes, or will it be locally-inspired dishes instead?

what is a bistro - example of a bistro

After conducting your market research and having a well-thought-out concept, you can start writing your business plan, which is a starting point for opening any restaurant business, whether a coffee shop, fine dining restaurant, fast food restaurant, or bistro. 

Then, follow the steps we included in our guide on opening a restaurant.

Remember to create a website for your bistro. Use a restaurant website builder to build a professional and user-friendly site that showcases your menu, highlights your unique concept, and facilitates online customer orders and reservations. 

Once you do this, you can start promoting your restaurant. Get inspired with these restaurant promotion ideas!

Restaurant Website Builder
Create restaurant website in minutes
Choose from 50+ restaurant website templates to craft a site that turns visitors into customers

Key Takeaways

  • Bistros are known for their intimate and relaxed dining environment, offering a cozy setting for customers to enjoy their meals.
  • Unlike traditional restaurants, bistros often feature a smaller, curated menu, typically focusing on locally inspired or classic French-inspired dishes.
  • Bistros provide a more casual dining experience than formal restaurants, making them popular spots for relaxed meals with friends or family.
  • Bistros are often smaller in size, contributing to their intimate atmosphere and allowing for personalized service.
  • Bistros often reflect the character of their neighborhood, adding to their appeal as community gathering spots where locals can enjoy familiar flavors and ambiance.

Frequently Asked Questions (FAQ)

A restaurant is typically considered a bistro if it offers a cozy and informal atmosphere, a limited yet curated menu, and a smaller size than traditional restaurants. While many bistros serve classic, usually French-influenced dishes, not all bistros exclusively offer French cuisine. Some incorporate a variety of culinary influences. Additionally, bistros often provide a more casual and laid-back dining experience, with friendly and approachable service.

A bistro is usually a cozier, more relaxed place to eat than a regular restaurant. It often has a smaller menu featuring classic French-inspired dishes served in a warm and cozy atmosphere. In contrast, restaurants typically have a wider variety of dishes and may offer a more formal dining experience with professional service.

A bistro is a charming eatery known for its intimate atmosphere and delicious food offerings. These cozy restaurants typically serve food in a small dining room setting, creating a cozy and welcoming ambiance for patrons. Originating in France, bistros often feature a limited menu of classic dishes, making them popular destinations for relaxing meals with friends or family.

Picture of Agata Kubiak - Padkowska

Agata Kubiak - Padkowska

Digital content creator, passionate about helping restaurants to start selling online.

How helpful was this post?

Share this article

Try for free,
no commitment!