Operations

Co-Founder of UpMenu
Marek Truskolaski
Marek Truskolaski co-founded UpMenu with Marcin Muras in 2012.
Marek leads the development of UpMenu's Partner Program, strategic partnerships, international expansion, and long-term relationships with key customers.
UpMenu is a complete restaurant operating system used by thousands of restaurants in 47+ countries — combining POS, online ordering, branded mobile apps, websites, KDS, delivery management, loyalty program, and marketing tools in one solution.
The UpMenu Partner Program, led by Marek, enables software vendors, entrepreneurs, consultants, agencies operating in the restaurant industry, and franchise owners to build recurring revenue from UpMenu through three models: Affiliate (16% monthly commission), Reseller (16.5-50% discount), and Reseller White Label (sell under your own brand).
The network spans 20+ active partners across 13+ countries in Europe, North America, and Australia.
Selected customer results:
● Lil Ava's Pizza (Canada, 9 locations) — $1.1M in direct online revenue
● Michelangelo (USA) — $863K in direct online revenue and $129K saved on commissions
● Mulberry's Market (USA) — $32K from 1,190 online orders in 3 weeks after launch
● Sushi Kushi (Poland) — $1.5M saved on third-party commissions over 10 years
● Ideolo (Poland, 19 locations) — 80,000 orders and PLN 7.5M in annual online sales
A serial entrepreneur with 30+ years of business experience, Marek is also the Owner of Direction Poland (since 2005, focused on strategy and angel investing). Earlier in his career, he was a co-founder and CEO of Vendere Polska, COO and CEO of Contrain (€20M+ in revenue) for 7 years and led the Corporate Sales team at Berlitz across Central Eastern Europe.
Marek holds an MA in American Studies and Linguistics from Adam Mickiewicz University in Poznań.
He writes about restaurant partner programs, restaurant finance, restaurant chains and franchises, growth strategies, and restaurant management.