As the owner of a pizzeria, you probably wonder if running an online pizza ordering system will pay off. In the meantime, while you postpone such a decision in your daily work, you really miss out on big money.
The pizza online orders market is huge! In 2018, customers in the US spent almost $10 billion on pizza delivery. (source) 60% of all deliveries by Domino’s pizza are ordered online! (source) Considering that Domino’s pizza revenue in the same year was $3,433 billion, online order income was $2.06 billion! (source)
We live in a digital age. More and more processes are being replaced by online solutions. 69% of internet users declare that they are ordering food delivery online. (source). Customers expect the same from pizzerias.
Why pizza delivery software is so effective
The Online pizza ordering system was designed to help restaurant owners sell pizza. This is not just a simple online store, it has special functions supporting pizza sales.
Customers can easily customize orders. It’s very simple, just choose your add-ons. 21% of customers indicate the inability to customize their order as the reason for dropping the transaction. (source)
You can easily receive your order on your tablet or smartphone thanks to a special online order management application. The customer immediately receives the order confirmation along with the delivery time you have indicated.
Benefits of the top online pizza ordering system
Increase in sales
Starting online ordering in a pizzeria, of course, brings an increase in the number of orders. However, you will not only process more orders — they will also have more value. On average, the value of orders placed online is 18% higher than those placed by phone. (source)
This is because the customer ordering online has the opportunity to view the entire menu on the pizzeria website or mobile app. The more menu items you see, the greater the chance that you will order more. An online pizza ordering system also has special functions to increase sales in pizzerias.
1. Pizza halves
Different toppings makes it easier for customers to decide on the final order. Everyone chooses their favorite toppings.
Customers simply select the option “half pizza” and choose the type. You can also set how customers will pay for them.
2. Customization and recommending add-ons
You can influence the value of your customers’ orders by also recommending them pizza toppings. Everyone likes to change something. UpMenu allows you to configure toppings as you like.
Just a few clicks in the system and your customers will be able to customize their orders freely. Of course, you decide what toppings will be recommended for each pizza and how much they cost. So, you increase the value of your orders and allow customers to enjoy the perfect pizza.
3. Recommend products
You can also recommend your customers selected dishes from the menu. Would you like to advertise a new pizza or special products? Or maybe you also serve other dishes? Let your customers know about it thanks to pop-ups.
Configuring product recommendations is very simple. They can appear in your menu or on the home page if you’ve built a restaurant website with the UpMenu template. You have full freedom here.
Of course, these are just a few UpMenu functions dedicated to pizza online orders.Check out all the online ordering options here: All online ordering system features.
Customers order more often if a system works well. 28% of customers decide to drop an order if a mobile application or restaurant website causes problems. (source)
The online pizza ordering system from UpMenu was created just for pizzerias. It is not only intuitive and easy to use for both the customer and the restaurant owner, it also has the aforementioned order customization features, without which it would be impossible to sell pizza online.
Additionally, as part of your subscription, you get extensive marketing tools. All data about your clients’ orders are stored in your dashboard. You can use them to create dedicated offers for your clients and further increase profits.
UpMenu will also allow you to launch special loyalty programs for customers of your pizzeria, completely customized so you can easily match them to your restaurant brand. Read more about it here: Loyalty program for restaurants.
Loyal customers simply order more so, it’s much easier to profit from loyal customers than trying to attract new customers. 45% of diners are more likely to choose a restaurant if they belong to its loyalty program. (source)
Better restaurant management
Thanks to pizza delivery software you will also be able to organize work in your pizzeria more efficiently, and your employees will be more effective. You can say goodbye to unpleasant situations when there is a mistake while ordering by phone.
The time your employees previously spent on answering the phone can be devoted to better guest service on site; receiving an online order takes literally 3 seconds.
Keep up with the competition
It has become a standard. Customers expect it. At the same time, cooperation with food portals like Grubhub or Doordash can be troublesome and cost a lot. On the other hand, 70% of customers declare that they would be more likely to order food online directly on a restaurant website, not through a food portal. (source) Read more about that here: Alternatives to online ordering platform for restaurants.
For this reason, 85% of pizza places already sell online. (source) If you don’t let your customers order that way too, you will lose profits.
How profitable is it?
Almost 200 pizzerias with different operating profiles cooperate with UpMenu. Some are delivery-only, others offer food on site. How do UpMenu work with them?
For example, the small chain of Tre Orsi pizzerias has seen an 80% increase in online orders in just half a year! They use a restaurant website and a custom mobile app as sales channels. Read more about their cooperation with UpMenu here: A restaurant mobile app that gives you over an 80% increase in the number of online orders.
The online pizza ordering system is also great at the Little Italy pizzeria. They doubled the number of orders from the mobile application within a month. See how they achieved it here: How to make money on an online pizza ordering system – the case of Little Italy.
Pizza Taxi — a restaurant that currently performs over 13,000 orders annually can boast of real success! That’s over 1000 orders per month. All of them are implemented with the help of UpMenu. Learn the history of our cooperation here: Impressive increase in the number of online orders at “Pizza Taxi”.
Customers of pizzerias expect that they will be able to order easily and quickly online. Pizza owners see these trends — 85% of pizza companies already use online sales. However, basing digital sales strategies only on cooperation with food portals is inconvenient and expensive for restaurants.
That is why restaurateurs more and more often decide to launch an online pizza ordering system on their website or their own mobile app. This solution is completely adjusted to the needs of pizzerias.
The UpMenu pizza order system has features that support the sale of pizza. Try toppings on half pizzas, customizing toppings, recommend additional ingredients and products. Thanks to this, the online pizza ordering system is simple, functional and will not irritate your customers.
Restaurants that work with UpMenu achieve great sales results! Join them, save on cooperation with food portals. Run your own online pizza ordering system and earn more.