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Catering Business Plan (How to Write & Template)


Starting a catering business can be a highly profitable venture, but it necessitates a carefully crafted business plan. A business plan serves as a roadmap that outlines the necessary steps to ensure the success of your catering business. In this article, we will explore the process of creating a comprehensive business plan specifically tailored for a catering business.

We will provide examples and templates highlighting the essential elements to be incorporated into this document. From conceptual development to conducting market and competition analysis and crafting a sound financial plan, this article will equip you with a solid foundation to construct a business plan for your future catering business or enhance an existing one.

What is a Catering Business Plan?

A catering business plan is a comprehensive document that outlines the intended activities, objectives, and strategies for a new or existing catering business. It serves as a roadmap for effectively establishing and operating a catering business.

How to Write a Catering Business Plan (Step-by-Step)?

Step 1: Gather Important Information

Before you begin writing your catering business plan, gather answers to the crucial questions listed below. This will provide you with a solid foundation for the plan:

  • What is your target market?
  • What is your unique selling proposition (USP)?
  • What are your pricing strategies?
  • Who are your competitors?
  • What are your startup costs and ongoing expenses?
  • How will you market and promote your catering services?
  • What are your projected revenues and profitability?
  • What are your long-term growth plans?

Step 2: Evaluate Your Business Model

If your catering business adopts an innovative or unique business model, it’s advisable to delay writing your business plan until you can verify its potential for success. You can utilize the Business Model Canvas, a tool that provides a structured framework to analyze and refine your business model. However, suppose your catering business follows a traditional model already existing in the market (e.g., corporate catering, wedding catering). In that case, you can immediately proceed to the next step and write a catering business plan.

Step 3: Utilize a Catering Business Plan Template

Create your catering business plan using a pre-designed template encompassing the essential sections. This template will help structure your plan effectively. Ensure that your plan includes the following key components:

  1. Executive Summary for Restaurant: Provide an overview of your catering business and its objectives.
  2. Business Description: Describe your catering services, target market, and competitive advantages.
  3. Market Analysis: Conduct a thorough analysis of the catering industry, including market trends, customer preferences, and competitor analysis.
  4. Marketing and Sales Strategy: Outline your marketing and sales initiatives to attract clients and promote your catering services.
  5. Operations Plan: Detail the operational aspects of your business, including location, equipment, staffing, and logistics.
  6. Financial Plan: Present your financial projections, including startup costs, revenue forecasts, and profitability analysis.
  7. Management and Organization: Describe the structure of your catering business, key team members, and their roles.
  8. Risk Assessment: Identify potential risks and challenges affecting your catering business and propose mitigation strategies.

Step 4: Regularly Review and Update Your Plan

A catering business plan is a dynamic document that should be revisited regularly. In the initial months of operating your catering business, review and update your plan frequently to reflect any changes, refine calculations, and adjust assumptions. Once your business reaches a stable point and achieves the break-even stage, revisit your plan at least once a year to ensure it remains relevant and aligned with your long-term objectives.

Key Points to Remember When Creating a Catering Business Plan
  • Be concise and specific when writing your plan.
  • Utilize numbers for accurate calculations and financial projections.
  • Consider worst-case scenarios and incorporate contingency plans.
  • Review and update your plan regularly, particularly in the early stages of your business.
  • Engage your team in discussing the business plan and consider profit-sharing initiatives to foster commitment.
  • Recognize that a business plan is a multi-year document that should be updated periodically.

Following these steps and guidelines, you can develop a comprehensive catering business plan that sets the foundation for your success in the industry.

Importance of Writing a Business Plan

Writing a catering business plan is significant in establishing and operating a successful restaurant. Here are several reasons why creating a comprehensive business plan is crucial:

  • Turning Ideas into Action: A business plan helps transform your restaurant idea from a mere concept into a tangible and actionable plan. It provides a structured framework to articulate your vision and define the steps required to bring it to life.
  • Working on the Company: Developing a business plan allows you to work on the strategic aspects of your restaurant business. Rather than solely focusing on day-to-day operations, you can dedicate time to designing and improving your business.
  • Validating Assumptions: A restaurant business plan is a benchmark against which you can evaluate your assumptions. Over time, you can review the plan to assess the accuracy of your projections and understand the growth and progress of your restaurant.
  • Translating Vision into Action: Writing a business plan enables you to solve your restaurant vision into a concrete project and an actionable roadmap. It helps you outline specific goals, strategies, and timelines for success.
  • Evaluating Viability and Refinement: Through a business plan, you can assess the feasibility and viability of your business idea. It prompts you to analyze potential challenges and areas that require refinement, allowing you to make necessary adjustments to increase the likelihood of success.
  • Risk Assessment: Creating a restaurant business plan allows you to evaluate the risks associated with your venture. You can mitigate risks and make informed decisions by identifying potential obstacles and developing contingency plans.
  • Encouraging Specificity: Writing a business plan forces you to be specific and detailed in your approach. It compels you to address critical questions and gaps in your knowledge, minimizing the chances of overlooking crucial aspects of your business.
  • Existing Restaurant Improvement: Even if you already operate a restaurant, it is essential to have a business plan. It allows you to reassess your current operations, identify areas for improvement, and set new goals for growth and success.

A business plan serves as a roadmap, guiding you through the various stages of your restaurant business journey. It helps you remain focused, adaptable, and prepared for challenges while increasing your chances of achieving long-term success.

Catering Business Plan Template

Catering business plan template

Executive Summary

The executive summary offers a brief overview of your catering company plan, highlighting the following key aspects:

  • Mission statement, vision, and values: Clearly state the guiding principles that drive your restaurant.
  • Restaurant concept and unique selling points: Describe your idea and what differentiates it from competitors.
  • Success factors: Explain why your idea is poised for success, considering market demand and innovation.
  • Implementation plan: Provide a high-level outline of the strategic steps to bring your restaurant to life.
  • Costs, profits, and return on investment: Discuss the anticipated financial aspects and potential for profitability.

The executive summary is a concise snapshot of your restaurant business plan, capturing its essence and enticing readers to explore the entire document.

Description of the Catering Company

In this section, provide a concise yet informative overview of your new catering business, highlighting its essential elements:

  • Mission statement and vision: Clearly state the purpose and goals of your restaurant.
  • Structure: Specify the legal structure and organizational setup of your business.
  • Restaurant concept: Define the type of restaurant, including its name, style, and ambiance.
  • Location: Describe the chosen or potential location, emphasizing its advantages.
  • Menu: Outline the cuisine type and showcase sample menu items.
  • Unique Selling Points (USPs): Highlight the distinctive features that set your restaurant apart.

By presenting these essential details, you create a compelling and succinct description that attracts stakeholders and captures the essence of your restaurant concept.

Market Research and Competition Analysis

Market Overview

Thoroughly research the restaurant industry and your target market to gain a comprehensive understanding. Focus on the following aspects:

  1. Target Group: Define your ideal customer profile based on age, interests, preferences, and dining habits. Understand their decision-making factors and how your restaurant can cater to their needs.
  2. Market Needs: Identify the specific needs and demands in the market that your restaurant aims to fulfill. Highlight how your concept and offerings align with those needs, providing a unique value proposition.
  3. Target Audience Size: Estimate the potential customer base within your geographic area to gauge market size and growth opportunities.
  4. Market Trends: Stay updated on the latest industry trends, including consumer preferences, technological advancements, and shifts in dining habits. Adapt and capitalize on emerging market opportunities.

Competition Analysis

Thoroughly analyze your competition to gain insights into their strengths, weaknesses, and strategies. Consider the following:

  • List of Competitors: Identify direct and indirect competitors in your area, categorizing them based on cuisine, target market, pricing, and positioning.
  • Revenue and Order Volume: Estimate competing restaurants’ revenue potential and order volume to gauge their market share and profitability.
  • Menu and Pricing: Evaluate competitors’ menus and strategies, considering variety, ingredient quality, portion sizes, and pricing structures. Assess their food costs to understand profitability.
  • Competitor Marketing Activities: Study competitors’ marketing efforts, including branding, online presence, advertising, and customer engagement. Identify their strengths and weaknesses in these areas.
  • Competitive Advantages: Emphasize the unique advantages of creating a successful catering business, such as innovative menu offerings, superior service, ambiance, location advantage, sustainability practices, corporate events, or a specific culinary niche.

By conducting thorough market research and competition analysis, you gain valuable insights that help shape your restaurant’s positioning, menu offerings, pricing, marketing strategies, and competitive advantages.

SWOT Analysis

Conduct a SWOT analysis to comprehensively understand your restaurant’s internal strengths and weaknesses, as well as external opportunities and threats. Here is a table format to summarize these factors:


  • Talented and experienced chef
  • Exceptional customer service
  • Prime and easily accessible location
  • Strong brand proposition and unique selling points


  • Limited capital for initial investment
  • Inexperienced team members in certain areas
  • Operational inefficiencies that require improvement


  • Emerging food trends that align with your restaurant concept
  • Growing market demand for your cuisine type
  • Potential strategic partnerships for increased exposure and collaboration


  • Intense competition from established restaurants in the area
  • Changing consumer preferences and demands
  • Economic fluctuations that may affect customer spending habits
  • Regulatory changes impacting the restaurant industry

By conducting a SWOT analysis, you can identify and leverage your strengths, address weaknesses, capitalize on opportunities, and develop strategies to mitigate potential threats. This analysis provides valuable insights for shaping your restaurant’s business plan and making informed decisions to maximize success.

Example of SWOT analysis for pizza shops

Investment Plan (Cost Analysis)

In this section, you will outline the costs associated with the initial investment and the spending plan for the first year of operation. These costs can be divided into two main groups: investment and operating costs.

Investment Costs (One-off to Start)

  1. Real Estate: Include expenses for securing a suitable location through rental or purchase.
  2. Premises Renovation: Account for costs related to construction, plumbing, electrical work, and interior design to adapt the space to your restaurant’s requirements.
  3. Kitchen Equipment: List essential equipment such as ovens, stoves, refrigerators, dishwashers, and utensils for food preparation.
  4. Dining Area Furnishings: Include costs for tables, chairs, decorations, lighting fixtures, and staff uniforms.
  5. IT Software and Hardware: Account for POS software, payment terminals, and computer hardware expenses.
  6. Marketing and Promotion: Include costs for logo design, website development, menu printing, and promotional materials.
  7. Insurance: Calculate expenses for insuring the premises and equipment.
  8. Organizational and Legal: Account for permits, licenses, and legal documentation costs.
  9. Training: Include expenses for staff training and certification programs.

Operating Costs (Fixed Monthly Costs)

  1. Real Estate Rental: If applicable, include monthly rental payments.
  2. Utilities: Account for recurring costs like electricity, gas, and water bills.
  3. Staff Wages: Calculate wages or salaries for restaurant staff.
  4. Food and Beverage Costs: Estimate ongoing expenses for ingredients and supplies.
  5. Equipment Maintenance: Include costs for regular equipment servicing and maintenance.
  6. Service Charges: Account for charges related to cleaning services, POS system support, and online ordering fees.
  7. Employee Insurance: Calculate costs for insurance coverage for employees.
  8. Marketing and Promotion: Allocate a budget for ongoing marketing activities.
  9. Taxes and Fees: Include estimated restaurant tax obligations and other applicable fees or licenses.

Regularly review and update these costs to ensure accuracy and monitor financial performance. By understanding and planning for one-time investment costs and ongoing operating expenses, you can effectively manage your restaurant’s finances and make informed decisions for long-term success.

Financial Forecast

The financial plan for your restaurant consists of three key elements: the projected Profit and Loss Statement (P&L), break-even analysis, and sensitivity analysis. These components provide insights into your restaurant’s revenue, expenses, profitability, and financial feasibility. Here’s an overview of each element:

Profit and Loss Statement (P&L)

  • Estimate your expected revenue based on restaurant size, target market, sales volume, and pricing strategy.
  • Calculate the cost of goods sold (COGS) by considering ingredients, raw materials, and beverages required for your menu items.
  • Deduct COGS from revenue to determine the gross profit, which covers operating expenses.
  • Include fixed and variable operating expenses such as rent, utilities, wages, marketing, and insurance.
  • Calculate the net profit or loss by subtracting total operating expenses from the gross profit.

Example of easiest way to prepare a projected profit and loss

Break-even Analysis

  • Identify fixed costs that remain constant regardless of sales volumes, such as rent, utilities, and insurance.
  • Determine variable costs for each unit sold, including ingredients and direct labor costs.
  • Calculate the contribution margin, which represents the revenue remaining after subtracting variable costs from sales.
  • Divide total fixed costs by the contribution margin to determine the break-even point, indicating the number of units (meals or drinks) needed to cover expenses.

Sensitivity Analysis

  • Conduct a sensitivity analysis to assess the impact of negative scenarios on your restaurant’s turnover and profit.
  • Adjust critical variables, such as sales volume or pricing, to evaluate the potential effects on financials.
  • Consider scenarios like a 50% decrease in turnover for a specific period and analyze the resulting impact on profitability.

Catering business plan - example of restaurant sensitivity analysis

By utilizing these elements, you can evaluate your restaurant’s financial feasibility and profitability. Regularly review and update your economic forecasts to track performance, make informed decisions, and build a successful catering business.

Catering Team


The management team of your catering is instrumental in shaping its vision, strategy, and overall success. This section provides essential information, especially when seeking investors or partners. Include the following details:

  • List of Founders: Clearly state the names and roles of each founder involved in the restaurant venture.
  • Experience: Highlight the relevant industry experience and expertise of each founder. Describe their background, skills, and knowledge contributing to the catering’s success. Emphasize any notable achievements or successes they have had in the past.


The employees you hire are vital for your restaurant’s smooth operations and success. Consider the necessary positions for efficient functioning and divide them into different roles. Provide the following information:

  • List of Job Titles: Outline the various job titles or positions required in your restaurant, such as chefs, cooks, waitstaff, bartenders, cashiers, dishwashers, and managerial positions.
  • Duties: Describe the specific responsibilities and duties associated with each job title. Clearly outline the expectations for each role, including food preparation, customer service, cleaning, inventory management, and any other relevant tasks.
  • Remuneration: Specify the remuneration or compensation for each position, including wages, salaries, tips, bonuses, or any other benefits provided to the employees.
  • Type of Contract: Indicate the employment contract or agreement offered to your employees, whether full-time, part-time, or seasonal. Consider any legal or regulatory requirements related to employment contracts in your jurisdiction.

Outlining the founders’ experience and the roles and responsibilities of your employees, you showcase a capable and dedicated team that will contribute to the success of your restaurant.

Catering Marketing Plan

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Your marketing plan should encompass various strategies to promote your restaurant and attract customers. Key components of your plan should include:

  • Brand Building: Establish a recognizable brand identity through a logo, colors, and a catchy slogan.
  • Online Presence: Create a professional restaurant website to showcase your pizzeria’s concept and menu. Offer online ordering through your website and consider partnering with external food delivery platforms.
  • Innovative Customer Experience: Explore options like tableside ordering and implementing a loyalty program to enhance the dining experience and encourage customer retention.
  • Offline Customer Acquisition: Utilize flyers, local radio advertising, public relations, and events to attract customers in your area.
  • Online Customer Acquisition: Leverage social media, restaurant SEO, Google Maps listing, email, and SMS campaigns, blogging, and targeted paid advertising to reach and engage customers online.
  • Promotions: Offer special promotions and discounts to entice customers and regularly evaluate their effectiveness.
  • Competition edge: To thrive in a competitive restaurant industry, it’s crucial to identify and emphasize your unique competitive advantage, like free-delivered pizza.

A well-rounded marketing plan can effectively promote your restaurant, build a solid customer base, and drive business growth. Continuously evaluate customer feedback and monitor market trends to make informed adjustments to your marketing strategies for optimal results.

Key Takeaways

  • Describe Your Catering Business: Provide a clear and detailed description of your restaurant, including its concept, target market, menu, ambiance, and unique selling points. This helps stakeholders understand your vision and what sets your restaurant apart.
  • Elements of a Business Plan: Ensure your business plan covers all the essential elements, including an executive summary, restaurant description, market analysis, financial forecasts, team structure, marketing plan, and competitive edge. Each section plays a vital role in shaping your restaurant’s success.
  • Continuous Planning: Whether starting a new restaurant or refining an existing one, regularly review and update your business plan. Adapt to changes in the market, industry trends, and customer preferences to stay competitive and meet evolving demands.
  • Seek Expert Advice: Don’t hesitate to seek guidance from experienced restaurateurs or consultants. Their insights and expertise can provide valuable perspectives, help refine your ideas, and ensure your business plan is comprehensive and well-informed.
  • Regular Review: Schedule regular reviews of your business plan, especially during the early stages of your restaurant’s operation. Monthly reviews help track progress, identify areas for improvement, and make necessary adjustments. Conduct an annual review as your restaurant becomes more established.
  • A Living Document: Remember that a business plan is not a static document but a living one. Continuously learn from your experiences, adapt your strategies based on real-world feedback, and update your plan accordingly. Embrace flexibility and agility to navigate the dynamic restaurant industry effectively.
Dominik Bartoszek

Dominik Bartoszek

8+ years Digital Marketer driven by data & AI. Helping restaurants grow more through online orders.

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