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What Is The Best Restaurant Digital Marketing Strategy?

Monika Kamińska

Monika Kamińska - marketing and communication enthusiast, psychologist by education. For almost 20 years he has been working in areas related to marketing activities, customer path and decision making. Experience has taught her that the most important thing is efficiency. She boldly sets goals and implements them by choosing online and offline tools. Her passion is the analysis of customer behavior and content marketing.

Table of contents

As a restaurant owner you always want to be on fleek, don’t you? The thing that might get you much closer to that actual point is effective digital marketing for restaurant strategy. What should you consider and implement to make sure your business grows by leaps and bounds?

Find the answers here and now.

How to do digital marketing for restaurants?

1. Restaurant digital marketing on the website

The first part of marketing in restaurants you need to start off with is a professionally designed website. In fact, if you examine your competitors’ approach, you will rarely meet an eatery lacking a digital place for presenting their menu items and services. Knowing that you should create an online platform, where you will communicate with the existing customers and attract new potential ones.

Restaurant website optimized for digital marketing and search engines

In the opposite scenario, you will be constantly lagging behind and missing out on the chance to transform your restaurant’s digital marketing strategy, empowering the current inefficient strategy.

That’s why you should get started by making sure you have the best possible website for your restaurant, optimized for search engines, and with responsive design – adjusted to different mobile devices.

After you successfully integrate into this digital pool, you have to take into consideration the next essential part of digital marketing for restaurants – video, audio, and writing content strategy.

2. Content as a part of the digital marketing strategy for restaurant

It is hard to believe but the content is the cornerstone of the most digital marketing strategies for restaurants you are deciding to benefit from. Nothing makes a newly made website worse than poor or dry as dust content. So, obviously, you would want it to be professional and backed by accurate research.

We bet you will find Pick The Writer as the right place to satisfy your needs and meet your expectations. Just imagine, by mastering your content marketing in a blog, you will not only inform your clients about takeaway and order opportunities online but also promote other accounts, businesses. It is like killing two birds with one stone, isn’t it?

Breakdown of elements included in content marketing

Moreover, with proper content for restaurant marketing, you will drive more traffic to your website, improving your SERP position thanks to traffic-inducing content. It’s important for any brand marketing to interconnect these two and make it twice effective.

Make sure to promote your content to potential customers through social media with a personalized webpage for your restaurant.

3. Email Marketing

If cultivating relationships with your newcomers and turning them into potential customers are your key goals, email marketing will be a great assistance. The bottom line is to create an authentic and engaging email notification that inspires a client’s loyalty and links them to your brand.

Email marketing vital elements presented in graph

First of all, you will need to start with a thank-you email. Then, send them some promotional deals/ coupons/ discounts, and make sure to distribute various helpful newsletters every week. Also, better not to forget using the tricks of good storytelling, menu updates, or stupendous secret recipes. You definitely want it to be exciting and captivating, right?

Present a workshop, share an animated recipe or description of cooking tips, whatever floats your boat. Do anything that you perceive as useful and appropriate for your web page’s guests. Something that will make it seem more than just some email ad.

Customer communication made easy with UpMenu

Additionally, you can build your customer contact base automatically with the UpMenu online ordering system. Thanks to automated marketing tools for restaurants that are housed in our system you will collect email addresses from customers without effort and create automated messages that are triggered by specified conditions.

Email automation in UpMenu online ordering system

4. Restaurant digital marketing on social media

In an era where social media platforms are winning over the market, going this route is a necessity.

These 3 platforms are undeniably the most popular of all, where you could possibly apply your marketing plan. In fact, this way you will be able to monitor your performance, measure your progress, and track your strategies’ efficiency. No other online service can assist you better than that.

Restaurant social media page with online ordering feature

What can you put out there on social media? Basically, everything closely connected to your restaurant’s services, for example, price lists, events, photos of themed meals, reviews, and awards. Don’t forget about including essential data like phone number, email address, and physical one too, where you can be contacted. And do not be reluctant to design it promotional.

Your followers will not punk you on this matter because that’s what they are used to seeing on social media whenever they scroll down their news feed. Moreover, they are very convinced that a restaurant offering service online is way more prestigious and authoritative.

5. Events organization for restaurant digital marketing

The key to getting a larger number of orders is organizing an occasional event. What would we like you to remember is that having a top-notch service and tasty delicacies is sometimes not enough.

If you really want your restaurant’s name to be remembered and recognized by the masses, you should start preparing an engaging event and working on the invitations. Motivating your customers to order takeaway or coming directly to the restaurant will be easier than you could have ever imagined. And, certainly, the digital advancements will help you with this.

Customers gathering due to effective event marketing in restaurant

Actually, all you have to do is to get everyone informed about a unique theme party. If you followed the previous few steps, you are almost done with this task too. Write a strategic content plan you would like to share with your audience before an event takes place. Then, in order to eliminate some redundant materials and old-fashioned ideas, you’d better hire an event expert who knows how to creatively organize everything.

You can use automated marketing tools provided in UpMenu online ordering system to spread information about the planned events among customers with ease.

Why restaurant digital marketing is important?

If you are still doubting whether restaurant marketing is worth your time and effort let us introduce you to the main benefits of it. Once you look through them, you will probably come to a much clearer understanding of the depicted topic.

It makes a consuming experience much more fun

Food photography is not only about an extreme obsession with dishes but also about an enjoyable time. So, why don’t you just give your customers both? To ensure they receive everything their unquenchable hunger or thirst crave, you will need to make the best visual advertising of your meals.

Customers engaged by proper digital marketing in restaurant

Online marketing will let you appear more creative and extraordinary in the way how you do this. And that is the right path to a successful consumers’ experience. Imagine, it might be a new guest of your brand’s website who becomes engaged without even visiting your restaurant or a regular that shares your post on his wall.

If you monitor your efforts and find the room for improvement, what will it be like then? When do prospective clients get to know how amazing your restaurant is due to the online ads, or engaging content? That’s for you to wonder unless you actually begin analyzing your marketing campaign.

Digital marketing strategy for restaurants in UpMenu system

Utilize a comprehensive set of tools prepared by UpMenu to thoroughly collect and analyze data about orders placed on your website and customers that made purchases. Connect data from all sales channels thanks to game-changing functionality that lets restaurants sell directly from the Facebook social media business page with interactive menus.

UpMenu combines data from orders placed on every sales channel supported by your restaurant – website, mobile app, and social media to create detailed reports. It’s important to use the full spectrum of data to make decisions about advertising endeavors supported by facts.

Learn more about how to utilize the full potential of automated marketing tools by UpMenu.

It lets you think outside the box

Being stagnantly boring doesn’t sound really pleasant, right? That is why you should look for opportunities to become more original and attractive. Are you asking yourself what does restaurant marketing has to do with going beyond the horizons? Well, it is pretty clear that it helps you figure out the most efficient strategies and actionable hacks that will eventually build a unique image of your restaurant.

For instance, leveraging your knowledge about competitors and target consumers through social media platforms can inspire you to form a new recipe. Also, it can develop your awareness of up-to-date trends and techniques, as well as improve your interactive potential like never before

It warms your prospective customers up

It’s an important benefit digital marketing gives you – and an ice breaker. Once you win your customers’ loyalty, it is vital to keep an earned reputation. You will need to establish a long-term bond, right when you find your like-minded food lovers. The rule of setting it and forgetting it is not applicable in this case, because this is the kind of industry that requires continuous interaction with the audience.

Happy customers in restaurant with positive image

Luckily, if you go for the restaurant’s advertising, the maintaining-a-communication thing will never be a bother in your restaurant marketing game. It lets you connect with new customers in thousands of ways and also keep the old ones engaged.

It gives you the place for sharing new updates

Let’s say, you have changed your restaurant’s design, updated a menu plan, or made a weekly/ monthly deal. How can anyone be aware of it if not through social media feed or email notifications? Before rushing into ordering a meal, nearly 57% of guests view restaurant websites.

This represents the fact that people usually prefer to review everything online. And if, for any reason, they find it interesting, and only then, they come and place an order.

Assuming that, you should thoroughly think about referencing your restaurant’s innovations in order to drive more traffic to your business. Tell your social media audience what’s popping up within your service. Maybe, you have hired a new chef or a barista. Maybe, you have set up a new Instagram-friendly location at the terrace. Basically, share everything that might capture your restaurant clients’ attention.

It increases your brand’s popularity rate

Finally, the last but not certainly not least thing that digital marketing contributes to is brand recognition. Your online presence automatically brings you a wider audience out there.

Moreover, thanks to online marketing strategies you can instantly attract target clients who will willingly facilitate your business growth. The more of them you have, the bigger are your chances of receiving positive feedback.

Respectively, this whole pool of exclusively prospective clients and excellent customer service will result in enormous satisfaction for everyone – you, your restaurant’s staff, and your guests.


To wrap the main idea up, we have got to say that digital marketing is key to your restaurant business success. Properly introduce an advertising strategy can mean a great deal for your business. Great food and high-grade service is just a solid start nowadays.

You will have to make your brand recognizable to get more orders both online and in brick-and-mortar locations. If you genuinely want to boost your revenue and sales, there is no more time for waiting or postponing.


How do restaurants do digital marketing?

Restaurants perform online marketing by following a couple of principles:

1. Create a responsive and well-designed website for your restaurant.
2. Optimize it for local SEO.
3. Create a social media business page on Facebook.
4. Publish regularly engaging content both on the website and social media page.
5. Communicate with your customer base using email marketing.
6. Create a positive image with heartwarming content and outstanding events
7. Report and analyze your marketing efforts to determine which ones bear the best results.

Learn more

About what WordPress menu themes for restaurant websites use to get more traffic,

How to utilize restaurant mobile application to get more traffic

or learn about online food ordering systems for restaurants,


Monika Kamińska

Monika Kamińska - marketing and communication enthusiast, psychologist by education. For almost 20 years he has been working in areas related to marketing activities, customer path and decision making. Experience has taught her that the most important thing is efficiency. She boldly sets goals and implements them by choosing online and offline tools. Her passion is the analysis of customer behavior and content marketing.

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