Marcin Muras

Marcin Muras is the Founder & CEO of UpMenu. Since 2012, he has been building a platform for modern restaurants that want to grow with technology and take control of their online sales. No dependency on third-party aggregators. No 15-30% commissions.

UpMenu is a complete restaurant operating system — combining POS, online ordering, iOS/Android mobile apps, website builder, KDS, delivery management, driver app, loyalty program, and marketing tools in one solution.

Today UpMenu serves thousands of restaurants in 47+ countries.

At UpMenu, Marcin leads product development and works directly with restaurant operators to understand their needs and the market.

Selected customer results:

• Sushi Kushi — $1.5M saved on third-party commissions over 10 years
• Ideolo — 80,000 orders and PLN 7.5M in annual online sales (19 locations)
• Yami Sushi (Finland) — €107K from a branded mobile app in a year
• Lil Ava's Pizza (Canada) — $1.1M in direct online revenue in a year
• Michelangelo (USA) — $129K saved on third-party commissions in 12 months

Marcin holds an M.Sc. in Information Technology from the University of Łódź. He previously worked as a software engineer, team lead, and product owner at Comarch, Insono, AppYourself.net, and Roche — building systems for telecoms, banks, and pharmaceuticals. In 2008, he founded Fudeo (an online food ordering portal), and in 2012, UpMenu.

He writes about restaurant technology, foodtech, POS systems, and the economics of running a modern restaurant.