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Build a Restaurant Website

Monika Kamińska

Monika Kamińska - marketing and communication enthusiast, psychologist by education. For almost 20 years he has been working in areas related to marketing activities, customer path and decision making. Experience has taught her that the most important thing is efficiency. She boldly sets goals and implements them by choosing online and offline tools. Her passion is the analysis of customer behavior and content marketing.

Table of contents

We all know that every business needs to have a website. Thanks to the internet, you may let the customers know about the offers, prices of the meals, locations, opening hours and all bunch of other things, that are usually shown online. Social media is an advantage as well, but a good home page is something every restaurant should have. Nowadays, you can even create a restaurant website online!

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How to Build a Good Restaurant Website?

If you wish to know how to build a restaurant’s website but you have no prior knowledge about coding, there is still hope! You can create your own website with Jimdo. It is a website that will help you find a perfect design and layout for your business’ web page. Browse through different examples, get inspired and create your own personal design. It is easy and you can choose the option, which will grant you a free access to some of the basic stuff. 

Create a Perfect Restaurant Website

If you want to create a great restaurant website, you need to take few things into consideration. You definitely want to make it easy to navigate. The more transparent, the better. Make sure you put information like “Contact Info” and “About Us”. People like to read about the company. It is also good to present your employees there. Upload some pictures. Let your guests know, who stands behind the success of your business. Team work pays off!

Pictures Please!

A restaurant website creation might seem like an ordeal, but it is really not that hard! You can always hire a professional company to do it all for you, or you may simply use some free samples and programs that are available throughout the internet. Make sure you upload a lot of pictures. Let the people know what your restaurant looks like inside. And most importantly – let them see all the food you serve there! Nice pictures will definitely attract the customers.

Do Not Forget About the Menu

Whether you want to hire a professional company to manage your website, or you yourself decide to create a restaurant website online, make sure to put the menu out there. Afterall – it is a restaurant, and every potential visitor would like to see what kind of food you offer. Always make sure to keep it updated. You definitely want to avoid the situation, when a customer arrives at your restaurant, orders a lasagna, and you have to tell them, that you have stopped serving lasagna a while ago…

Keep Everything Up-To-Date

Menu is not the only thing on your restaurant’s website, that should always be updated. Make sure all the info is always up-to-date. Phone numbers and opening hours are extremely important. Some people might want to call and ask if you are opened for sure, while other people will not bother to call and will simply come. You may also want to keep a calendar there, to let your customers know about any upcoming events. Mother’s Day is coming up, so why not letting your customers know that all Moms are paying half off that day?

Let Your Customers Be Able to Order Online

Yes, there are many professional restaurant website templates to choose from, and once you choose one, we advise you to add an online delivery section to your restaurant’s website. It will make it way easier for those customers, who are busy at work and wish to order a lunch special from your eatery, or simply dialed the number, but the line is busy. Let the food you serve be just a click away from them!

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Create a Blog

If you feel like writing, you may create a blog as well. You can write about new recipes, maybe some culinary shows or whatever you feel like. A blog might be a perfect place to let your clients get to know you and your restaurant better. Let them be able to comment and ask questions. Every review, even a bad one might do some good. You can use the blog to communicate with those, who wish to chat about dishes, ingredients and restaurant life overall. Try to keep adding posts quite frequently. That will make it look very professional and will show your customers, you take your business seriously.

What About an Online Store?

If you happen to make those cute little jam jars or people are raving about the delicious lemon curd you make, you can try to open up an online store. You can sell customized aprons, mugs or other merchandise. Perhaps your restaurant can cater an event? Let the public know about it as well!

An Online Reservation Form Might Be a Good Idea

If you want to build a perfect website for your restaurant, you might want to include an online reservation form. Summer time is almost here, people are waiting impatiently to finally get out and enjoy a nice meal outside their own kitchens, so let them be sure that a table at your restaurant will be waiting there for them.

How to Build a Stunning Restaurant Website Design?

You do not necessarily need to know how to create a restaurant website, but you do need to know which colors to choose. It is always better to pick those nice, calm colors. Nothing too dark or too bright. Red is said to provoke the aggression, but some people claim that red and blue will wake up your appetite. Whatever you decide – make sure it works well with the entire layout of the website. Try to keep it consistent. If you pick minty colors, make sure to upload nice and bright pictures of the food and interior. Brighter shades are more welcoming.

Pick A Font

It might seem not that important, but the right font might do the trick. There are plenty of options to choose from. You might want to make it similar to whatever font your restaurant’s logo is. Some people might say it does not matter, but trust us – there will be those who will appreciate the selection of a font, color and even the layout. You definitely want to build a restaurant website that is pleasant for the eye but very informative at the same time.

Purchase Hosting and Make Sure to Install WordPress

Yes, it will cost you something, but it is extremely important and crucial to have your website. It is very easy; you just pick a free domain, purchase and set up the website, and you can start it from there. It would be great, if you could have your restaurant’s name as the domain, so once you have that logo ready, make sure to purchase the domain. Do not wait up until it is too late and taken!

What About the Cost?  

If you choose to create a restaurant website online, the cost might vary depending on the website platform you are going to use. If you decide to hire a special web design agency, the cost might go quite high. If you are on a budget, then you can easily choose from plenty of so called “website builders” that are available online. That way you can easily save up a lot of money, that can be spend elsewhere – for advertising your business on local radio or newspapers.

Prepare Your Content

We all know that proper content is important. Since we mentioned what sort of information should appear on your restaurant’s website, you still need to think of any additional content that you wish to add. You definitely do not want your website to be dull. Try adding some cool info, like where do you take your fruit and veggies from. Or write something about the key ingredients that are used in the kitchen. Perhaps an interview with the Chef?

What to Avoid While Building a Restaurant Website?

There are some of the things, that you definitely want to avoid while creating your restaurant website. Get rid of all the blurred photos. You only want to upload the ones that have the best quality. What is more – never ever show an old content. If something is “old news”, let it disappear before anyone else can see it. Hired a new employee? Make sure to upload their photo. Add a short bio. Keep it nice and simple.

Want to See a Video?

Perhaps you have some videos you want to share with your guests? The Chef is making the signature steak? If you have the video – upload it there! If you have the link – make sure to let it be visible. Platforms like Instagram and Facebook are full of different videos, but that does not mean you cannot have a video on your restaurant’s website! You can even record a Christmas message for your clients, or any other message – it will definitely be a nice surprise for those who will visit the webpage.

Let Your Customers Be Able to Send You a Message

Perhaps your guest would like to rave about the impeccable customer service, or give a shout out to the Chef, for making the best risotto on Earth. Well, they might also want to complain about something – whatever it is – let them do it through your restaurant’s website. The inbox might be empty today, but it can get full tomorrow – always respond. The good comments should be appreciated but the bad ones cannot be neglected. Every comment can help you improve and provide even better service.

As you can see, building a website for your restaurant might get quite tricky. No worries, once you plan the content and choose the right font, colors and layout – your restaurant website will look great! The tips we gathered here will definitely help you out when creating your restaurant website. Remember, a good looking and informative website is what your restaurant needs!

Monika Kamińska

Monika Kamińska - marketing and communication enthusiast, psychologist by education. For almost 20 years he has been working in areas related to marketing activities, customer path and decision making. Experience has taught her that the most important thing is efficiency. She boldly sets goals and implements them by choosing online and offline tools. Her passion is the analysis of customer behavior and content marketing.

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