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Ecommerce for Restaurants

Build your own restaurant webstore to sell directly online — without relying on third-party marketplaces.

  • 0% commission = more profit from every online order
    Keep more revenue from direct sales.
  • Your own branded webstore for direct restaurant sales
    Sell through your own online channel instead of relying on marketplaces.
  • Full control over orders, payments, menu, and customer data
    Manage everything in one place across sales and operations.
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Online ordering sales funnel showing conversion from menu views to completed direct orders
questions to ask a restaurant owner - online ordering system

Benefits

How e-commerce Boosts Your Restaurant's Sales

  • More direct online sales = less dependence on third-party apps
    Grow your own revenue channel and reduce marketplace costs.
  • Higher customer lifetime value = more repeat revenue
    Use loyalty, CRM, and marketing to bring customers back.
  • Built-in tools for loyalty and repeat purchases
    Stay connected to customers after the first order.
  • Higher average order value with upsells and promotions
    Encourage customers with add-ons, bundles, and special offers.
  • No lost revenue from weak online presence
    Make it easy for customers to find you and buy directly.
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Quick start & zero risk

Launch your restaurant's ecommerce in 7 days

  • No time? We handle everything for you

    We help you configure your restaurant webstore, online ordering, and payments.

  • Try the system risk-free

    Test how restaurant ecommerce works in your business.

  • No long-term contracts

    Use it as long as you want — no commitments.

  • 7-day technical support

    Get help via chat or email — before and after setup.

Online food ordering system dashboard for a restaurant

Features

What do you get with a restaurant e-commerce platform?

  • Website, app, and ordering in one connected ecosystem
    Run your storefront, ordering, and customer experience across channels in one system.
  • Orders and payments go directly into one connected system
    Keep online and in-person operations aligned.
  • Easy menu and promotion updates
    Change prices, items, and offers quickly across your storefront.
  • Delivery, pickup, and dine-in in one ecommerce flow
    Let customers choose how they want to order.
  • Real-time analytics and reporting
    Track sales, top items, and customer activity.
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How it works

How To Successfully Transform Your Restaurant into an E-commerce Business

  1. 1.

    Define Your Online Offering

    Build your menu around best-performing items. Test new products over time to meet customer demand and grow your offer.

  2. 2.

    Set Up Your E-commerce Platform

    Your website lets customers browse and order online. Manage orders, payments, and brand experience — all in one place.

  3. 3.

    Set Up Delivery and Fulfillment

    Support takeaway, delivery, and dine-in from one platform. Use third-party couriers for logistics — no need to hire your own drivers.

  4. 4.

    Promote Your E-commerce Business

    Drive traffic with social media, ads, and email marketing. Build awareness and encourage repeat orders through your own channels.

  5. 5.

    Customers Enter Your Webstore and Order

    Customers visit your website or app, browse your branded storefront, and place orders. A smooth experience increases conversions.

  6. 6.

    Online Payment Processing

    Customers pay securely during checkout. A fast payment experience reduces abandoned orders and keeps transactions flowing.

  7. Transformed Restaurant and Increased Online Sales

    Your restaurant becomes an e-commerce business generating more direct sales. Sell through your own channels, gain full control over your customers, and create real opportunities to scale.

Real restaurant examples

See how your e-commerce platform could look

Pizzeria restaurant website template
Fine dining restaurant website template
Sushi restaurant website template
Cafe website template
Burger restaurant website template
Healthy bowl restaurant website template
Bistro restaurant website template

UpMenu products

Explore the UpMenu platform

Everything your restaurant needs

Online Ordering

Online Ordering

Turn leads into paying clients with online ordering system

Mobile App

Mobile App

Your own branded iOS & Android app

Point of Sale

Point of Sale

Manage your restaurant with ease

KDS

KDS

Streamline communication from front to back of house

Delivery Management

Delivery Management

Easily manage your deliveries and drivers

Delivery Dispatcher

Delivery Dispatcher

Offer delivery without your own drivers using third-party services

Order Aggregation

Order Aggregation

Manage all orders from Uber Eats, Wolt and more from a single device

Handheld POS

Handheld POS

Take orders, accept payments, and manage sales from one mobile device

Order Management

Order Management

Manage your restaurant orders with ease

Restaurant Website

Restaurant Website

Build your own restaurant website

QR Menu

QR Menu

Create a QR code menu for self-service ordering right from the table

Loyalty Program

Loyalty Program

Turn one-time clients into regulars with an automated loyalty program

Marketing Tools

Marketing Tools

Boost sales with promotions, coupons, and email/SMS campaigns

Trust our experience

We've been working with restaurants since 2012. Together with restaurant owners, we've built an all-in-one platform designed specifically for the restaurant industry.

We understand how important direct sales, customer loyalty, and operational control are for restaurants. That's why we built an ecommerce system that helps restaurants sell online through their own branded webstore — giving them more control over orders, payments, customer data, and marketing.

14
Years in the market
47+
Countries
3,200+
Customers
0%
No commissions

Our happy clients

Why restaurateurs choose UpMenu

Sushi Kushi

$1.5M saved on third-party fees with direct online ordering

Sushi Kushi
The Wind-Chill Factory: $386,000 a Year and 52% of Orders from Its Own App

$386K a year, with 52% of orders from its own app

The Wind-Chill Factory
Yami Sushi

€107K revenue from branded mobile app

Yami Sushi
Dedicate Healthy Kitchen

$789K from website & mobile app

Dedicate Healthy Kitchen
Mulberry's Market

$32K revenue from 1,199 online orders in 3 weeks

Mulberry's Market
Lil Ava's Pizza

$1.1M revenue from direct orders

Lil Ava's Pizza
Michelangelo

$863K revenue from direct orders

Michelangelo

What owners say

In their own words
UpMenu helped us simplify ordering, reduce commission costs, and significantly improve our sales.
Julia KaljunenCo-owner, Yami Sushi
UpMenu has completely transformed our operations and customer engagement. The online ordering platform and branded app have driven repeat orders, cut down on third-party fees, and strengthened our brand presence.
George AbrahamOwner, Lil Ava’s Pizza franchise
The streamlined online ordering platform has substantially increased our sales while reducing our reliance on costly third-party platforms. It brought real operational efficiency to managing multiple locations.
Chad WhiteOwner, Dedicate Healthy Kitchen
With UpMenu, we've saved thousands in third-party fees and nearly doubled our online revenue. It shows the power of having the right digital ordering strategy.
Clint SeeleyDirector of Marketing and Development, Michelangelo 301
Online orders now make up 60% of our total sales thanks to UpMenu. It removed the daily headaches of managing orders and lets us focus on running the business.
Andrzej Pelc-GoneraOwner, Sushi Kushi and Ramen Shop
UpMenu is truly plug & play. We moved our entire ordering system in one day and were up and running immediately.
Laura PochopOwner, Mulberry’s Market
UpMenu created both our online ordering system and a mobile app that customers actively download and use. We're excited about the future growth this opens up.
Laura PochopOwner, Mulberry’s Market

Pricing

How much does a restaurant ecommerce cost

Ecommerce for Restaurants
from $49/ month
per location
Try for free

FAQ

Frequently Asked Questions (FAQ)

It's a system that lets restaurants sell directly through their own online store. Customers can place orders online, pay through your webstore, and interact with your brand without going through third-party apps.

Restaurant ecommerce goes beyond basic ordering. It gives you your own branded webstore, customer data, loyalty and marketing tools, and more ways to drive repeat sales.

Yes. Orders and payments can be synced with your POS, kitchen, and other connected tools.

Yes. We can integrate the ecommerce system with your existing website or create a new restaurant website for you.

Yes. We can integrate the pizza ordering system with your existing website or create a new one for you — fully optimized for online orders.

Yes. You can offer multiple ordering options and manage them in one system.

Yes. Your own branded webstore, mobile app, and marketing tools help you build a direct sales channel and reduce dependence on third-party platforms.

Read more about online ordering

Online Ordering Features

Ready to build your restaurant ecommerce?

Sell directly through your own branded webstore — with more control, more repeat sales, and no commissions.

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