Automation supposedly only brings advantages — saving time, money, and energy. But how do you automate processes in a restaurant where human relations and hard work are so important? Of course, some of these processes are irreplaceable but some can be improved with an automated ordering system.

Automation involves the use of technology where a human isn’t necessary. The easiest way is to automate the simple tasks of sending certain information. This is how an automated restaurant ordering system works.

The food delivery market is undergoing dynamic change. 60% of US consumers declare that they order food online at least once a week, and 30% say at least twice. (source) This trend will increase — the technology-conscious generation will form an increasing proportion of society.

Without an automatic ordering system, you would eventually have to hire someone whose only task would be to pick up the phone! This is a costly solution, and taking orders is only a small part of food delivery.

At the same time, customers themselves expect simple ordering methods. They want to order quickly, preferably online. The value of orders placed via mobile applications by 2020 will reach $38 billion. (source) So how do you satisfy your customers and launch an automated restaurant ordering system?

Automated ordering system on restaurant website.
Automated ordering system on restaurant website.

How online ordering automates work

An automated online ordering system reduces work on placing and receiving orders to a minimum. UpMenu has processed almost 3 million online orders. The customer chooses their dishes on an interactive menu available on the website, Facebook page, or mobile app. They can easily customize online orders by choosing add-ons and providing you with delivery details.

The order goes to the order handling panel on a restaurant application, that is compatible with any device that has an internet connection. You receive it in literally 3 seconds, and the customer is immediately notified. They are also informed about the estimated delivery time for their order. The food ordering system can also be connected directly to a Cloud order or kitchen printer which will immediately print the order ready for preparation.

This way, you and your customer save time. Also, your employees can be more effective. Instead of answering calls, they can focus on other responsibilities. An automated food ordering system also eliminates mistakes in accepting telephone orders. All customer data and order details are displayed on the screen.

What else can you automate?

The UpMenu automated food ordering system makes receiving orders easier than ever. You can automate various marketing activities that until now you had to do yourself. Automate communication with customers thanks to customizable email, SMS, and PUSH messages sent under pre-set circumstances.

Collect feedback within your online ordering system for restaurants and build a thorough database that will enable you to make data-backed decisions about your business.

Research shows that companies that employ Data Driven Decision Making (DDDM) have 6% more profit than average and 4% higher productivity. Click To Tweet

Thanks to such a comprehensive solution, you will save time and money that you would otherwise have to pay to specialists.

Newsletter sign up form in an automated restaurant ordering system.
Newsletter sign up form.

A customer database which builds itself

All information about your customers and their orders is stored on the dashboard. Detailed reports will show you which customers order the most, which dishes sell the most, and what menu items bring in losses.

You can use this information to prepare dedicated offers and menu changes to focus on products that your customers prefer the most. Adjust your offer to get the most out of online ordering and boost revenue in your restaurant!

Customers placing orders through the automated ordering system will also be asked to give consent for marketing contact. When they agree, they are automatically sent to the newsletter database. This data is built in real-time and becomes your property.

You can use collected information to increase sales — UpMenu allows you to send email, SMS, and push campaigns. This way you can inform customers about new offers, products, and promotions. Keep them engaged with friendly reminders or helpful information about your premises.

Message sending

An automated restaurant ordering system allows you to schedule the sending of SMS or emails to your customers in specific situations. This way you build closer relationships, which is very important in process of building a loyal customer base.

Imagine if a customer has not ordered from you for a while. UpMenu will send a message, e.g. after 14 days, with the content you choose. You can recommend a product or give them a special discount for the next order.

Customer feedback system in UpMenu automatic online ordering system.
Automated customer feedback system.

Collecting customer reviews

Each of your customers will also be asked for feedback on the food, delivery, and price. This way, you will get very important information that will help you to constantly improve the quality of service. Customers have already left over 240,000 opinions through the UpMenu system — that’s a huge repository of knowledge!

Of course, you will find all the opinions on the dashboard of the automated online ordering system. You can use them for marketing purposes, but above all, you can respond to feedback from the client, thereby, enhancing further ordering experience.

Automated loyalty program for restaurant on website and in mobile app.
Loyalty program for restaurant on website and in mobile app.

Building loyalty

UpMenu, besides online restaurant ordering features also functions as an automated loyalty program that will collect points or stamps on your clients’ accounts. Moreover, it could also offer them promotions and discounts according to your presets. Get more orders from regulars with tailor-made discounts and promotions that will hit the spot with your customers.

Almost half of consumers state that loyalty programs would encourage them to order online more often. Click To Tweet

Forget about paper cards with stamps that get lost and work only on-site the restaurant. Let your customers collect points or stamps digitally within a mobile app or account on your brand restaurant brand website. Also, the UpMenu loyalty program works both online and offline – you can use it to award customers dining in the brick and mortar locations.

Read more about the restaurant loyalty program within online ordering for restaurants feature.

Easier booking of tables

If you run table reservations in your restaurant — you can make this process much quicker and easier for your customers. All you have to do is run a table booking feature on your website thanks to the automated ordering system.

The process is very similar to online ordering for a restaurant. Similarly, it will take you less than 5 seconds to accept the reservation presented in the appropriate panel. Furthermore, all data regarding the booked table is accessible in real-time – customers instantly know if they successfully reserved a table.

FAQ

❓ What is an automated restaurant ordering system?

An automated restaurant ordering system is a software solution that allows users to instantly place orders through a website, mobile application, or even a social media brand page. Online ordering for restaurant is essential in properly developing digital sales channels.


Ordering systems directly pass information about placed order to a receiving device or application. You can confirm the purchase, and determine the time of delivery by one click.

❓ How automated ordering system works?

Customer places an order on your website or mobile application.


You receive purchase information in real time on the system panel accessible through an internet browser or mobile order-taking application.


Confirm order and determine the time of delivery, eventually address specific user requests.


The user receives a confirmation and estimated delivery time for the order.


All the beforementioned steps are realized within seconds thanks to the automated ordering system.

Summary

An automated ordering system will help you save time and money. It has been designed to make the work in your restaurant easier. Also, your customers can place orders faster and more conveniently.

A convenient and effortless online ordering process is what customers expect as a bare minimum from restaurants nowadays. Click To Tweet

Over 60% of Americans order food online. (source) An automated restaurant ordering system will let you give them what they expect. Only in this way can you optimize the costs of cooperation with the food ordering marketplace and increase the number of orders from food delivery.

Thanks to UpMenu, you can automate not only the food ordering but also schedule some marketing activities, loyalty programs, and table reservations. You can then spend the time and money you save on developing your restaurant.

Learn more

Are you interested in the latest innovations and concepts in the restaurant industry? Learn about ghost eateries, virtual brands, and cloud kitchens in a thorough article about Ghost Kitchen – the future of food selling?

Still seeking the best way to create a restaurant website for your brand? Find inspiration with our selection of Best Restaurant Menu Themes.

Wondering how you get even more from your online ordering system? Up your sales with knowledge about best Menu Engineering practices.

Launch an online food ordering system
on the restaurant website