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Bar Business Plan (How to Write & Template)


f you envision opening a bar, a well-structured business plan is necessary. This plan will guide you, outlining crucial steps and strategies for your bar’s success. 

This article will walk you through creating a tailored business plan for your bar. Through examples and templates, we’ll provide insights into critical components your plan should cover. 

What is a Bar Business Plan?

A bar business plan is a detailed document that outlines the intended objectives, activities, and strategies for either a new or an existing bar. This plan is a navigational tool to set up and manage a successful bar business effectively.

How to Write a Business Plan For a Bar?

Step 1: Collect Vital Details

Before starting to write your business plan, consider crucial details by addressing the following queries:

  • What sets your bar apart – what’s your unique concept?
  • Who constitutes your target customer, and what are their preferences?
  • What does the local competitive scene look like?
  • How will your bar’s space and layout be organized?
  • What beverages and pricing approach will you adopt?
  • What staff, equipment, and resources will be essential?
  • Which licenses, permits, and regulations demand attention?

Step 2: Evaluate Your Business Model

If your bar will introduce a novel business model, it’s wise to assess its viability before advancing with the business strategy. Tools such as the Business Model Canvas can aid in scrutinizing and affirming your concept.

Nevertheless, suppose your bar will embrace a conventional business model that’s prevalent in the industry (e.g., sports bar, cocktail bar, themed bar, wine bar). In that case, you can proceed directly to formulating the business plan.

Step 3: Craft a Bar Business Plan Framework

Utilize a pre-designed framework to structure your bar restaurant business plan effectively. This framework should encompass sections like:

  • Executive Summary for Restaurant: A concise overview of your bar, highlighting its essential aspects.
  • Business Concept: Elaborate on your bar’s concept, target clientele, and competitive analysis.
  • Beverage Selection and Pricing: Define your beverage offerings, pricing strategy, and unique features.
  • Promotion and Sales Approach: Outline your marketing tactics to attract customers and engage them.
  • Operational Blueprint: Detail your bar’s location, setup, equipment, staffing, and daily operations.
  • Financial Projections: Present anticipated revenue, costs, and projected profitability based on realistic estimates.
  • Capital Requirements: If applicable, clarify your financial needs and potential avenues for investment.

Step 4: Maintain Ongoing Plan Evaluation

A business plan for opening a bar is a living document that warrants consistent revisiting, especially during the initial phases of bar management. Continuously assess and refresh your projections, suppositions, and tactics to ensure the plan remains pertinent and attuned to your aspirations.

Furthermore, once your bar attains stability and surpasses the point of covering costs, it’s prudent to review the pub business plans at least annually. This practice allows you to gauge accomplishments, adapt strategies, and strategize for forthcoming expansion.

Essential Factors to Remember When Crafting a Business Plan For a Bar:
  1. Maintain clarity and precision in your writing, ensuring the content remains streamlined and understandable.
  2. Incorporate quantitative data for forecasts and estimates to offer a grounded perspective.
  3. Contemplate adverse scenarios and devise strategies that fortify your bar against potential hardships.
  4. Involve your team in dialogues concerning the plan and mull over profit-sharing to cultivate dedication and enthusiasm.
  5. Remember that the business plan is a forward-looking instrument, necessitating periodic revisions to accommodate shifts and emerging possibilities.

Learn more with our comprehensive guide about how to write a restaurant business plan.

Why Should You Write a Bar Business Plan?

Writing a business plan for a bar holds significant importance for several compelling reasons:

  • Turning vision into reality: A business plan provides a tangible roadmap that transcends ideas, guiding you to actualize your bar concept from vision to establishment.
  • Strategic focus: Crafting a plan directs your attention to the strategic aspects of your bar, enabling you to consider design, enhancements, and long-term triumphs. It encourages a broader perspective, shifting focus from day-to-day operations.
  • Testing assumptions and acquiring insights: A business plan facilitates testing assumptions about your bar’s viability and growth prospects. With regular updates, it becomes a source of valuable insights, informing your decision-making process.
  • Manifestation of vision: A bar business plan empowers you to articulate your bar’s vision, transforming it into tangible goals, actionable strategies, and practical steps.
  • Assessing viability and risk management: By composing a solid strategy, you can gauge your business concept’s feasibility and likelihood of success. In-depth market analysis, competition assessment, and financial projections help pinpoint risks and make informed choices to mitigate them.
  • Clarity and specificity: A bar business plan demands precision in delineating various facets of your establishment—target audience, beverage selection, marketing methodologies, and operational procedures. This clarity aids in better understanding your business and effectively conveying your vision to stakeholders.
  • Benchmark for growth: A bar business plan is a benchmark to gauge progress and development. Through periodic reviews and updates, you can measure accomplishments, identify areas for enhancement, and set new milestones.
  • Addressing past gaps: If you’re already running a bar without a formal pub business plan, creating one rectifies this oversight. Regardless of its stage, every bar benefits from a plan that instills direction, focus, and a framework for triumph.

A meticulously structured plan validates your bar business concept, mitigates risks, establishes clear objectives, and navigates the complexities of operating a prosperous bar. It’s an indispensable asset for aspiring proprietors and established bar owners alike.

Bar Business Plan Template

This sample bar business plan will help you turn your vision into reality and allow you to prepare your bar business plan outline quickly. With this template, you’re ready to build your successful bar in no time. Let’s get started!

Bar business plan template

Executive Summary

The executive summary encapsulates the essence of your bar business plan and should encompass the key elements:

  • Mission statement, vision, and core values guiding the bar’s identity.
  • A comprehensive portrayal of the bar concept and its distinctive features.
  • A compelling rationale behind the projected success of your concept.
  • Blueprint detailing the execution strategy.
  • In-depth exploration of expenses, earnings, and ROI projections.

Description of the Bar

This section furnishes a comprehensive overview of your bar, highlighting distinct attributes that make it appealing and distinctive. Here are the fundamental components to incorporate:

  1. Mission and Vision: Clearly define the mission behind your bar’s existence and the broader vision you aspire to achieve. Articulate the purpose and aspirations that guide your bar’s journey and decisions.
  2. Business Structure: Specify the legal framework of your bar, whether it’s a sole proprietorship, partnership, corporation, or another entity. Detail ownership arrangements and the organizational hierarchy, accentuating key roles and responsibilities.
  3. Bar Concept: Present an outline of your bar’s concept, encompassing the following aspects:
    • Bar Name: Select an engaging and memorable name that aligns with your concept and resonates with your target audience.
    • Bar Type: Specify the category or style of your bar, be it a sports bar, cocktail lounge, speakeasy, or any other concept.
    • Location: Describe the precise physical location of your bar or potential options you’re considering. Rationalize your selection by considering foot traffic, accessibility, target clientele proximity, and competitor analysis.
    • Ambiance and Style: Elaborate on the ambiance you intend to curate within your bar. Discuss the interior design, lighting, music, decor, and overall vibe that will contribute to the bar experience.
    • Service Offerings: Define the services your bar will provide, such as drinks, cocktails, food, entertainment, or a mix of offerings. Explain your choices based on market demand, operational feasibility, and customer preferences.
    • Operating Hours: Specify your bar’s opening and closing hours and provide reasoning for your decisions. Take into account peak hours, customer availability, and any applicable regulations.
  4. Beverage Menu: Outline the range of beverages your bar will offer and provide details about your menu, including:
    • Beverage Selection: Clearly state the types of drinks your bar will specialize in, such as craft cocktails, local brews, or international wines.
    • Sample Menu: Include a representative menu showcasing the drinks and beverages you plan to serve. Design the menu layout to maximize customer engagement and profitability.
    • Unique Features: Identify 1-3 distinctive attributes that differentiate your bar from competitors. These could include signature cocktails, unique mixology techniques, thematic events, or other elements.

By integrating these elements into the description of your bar, you offer a vivid and captivating portrayal of your concept, enticing potential investors, partners, and patrons alike.

Market Research and Competition Analysis

Market Analysis

Conduct exhaustive market research to grasp the dynamics of the bar industry and your target audience. Consider the following facets:

  1. Target Audience: Define your ideal clientele, encompassing their age range, interests, preferences, and entertainment habits. Comprehend the factors influencing their bar choices and how your establishment can cater to their desires.
  2. Market Needs: Ascertain the specific demands within the market that your bar aims to meet. Highlight how your concept and services align with these needs, delivering a distinct and valuable experience.
  3. Audience Size: Estimate the size of your potential customer base within the designated geographical area. This estimation assists in gauging market potential and identifying avenues for growth.
  4. Trends in the Industry: Keep track of the latest trends and shifts in the bar industry. Understand emerging customer inclinations, technological innovations, and shifts in socializing behaviors to adapt and capitalize on emerging opportunities.

Competitor Analysis

Thoroughly examine your competitors to understand their strengths, vulnerabilities, and strategies. Take the following steps:

  1. List of Competing Bars: Identify direct and indirect competitors within your locale. Categorize them by bar type, target demographic, pricing, and positioning.
  2. Revenue and Patronage: Estimate your competition’s revenue potential and foot traffic to gauge their market presence and profitability. This analysis offers insight into the revenue landscape of similar bars in your vicinity.
  3. Beverage Menu and Pricing: Evaluate your rivals’ beverage menus and pricing tactics. Scrutinize the variety of drinks, quality of ingredients, pricing structures, and overall offerings. Analyze their cost structure to understand their profitability.
  4. Marketing Strategies: Observe the marketing endeavors and promotional approaches of your competitors. Appraise their strengths and weaknesses in branding, online presence, advertising, and customer engagement.
  5. Distinctive Advantages: Pinpoint and accentuate the unique strengths your bar brings. These could involve innovative cocktail creations, exceptional service, an immersive atmosphere, a prime location, sustainable practices, or a niche theme.

Do market research and analyze your competitors, to be better equipped to make informed decisions, refine your strategies, and position your bar for success in a competitive landscape.

SWOT Analysis

Execute a SWOT analysis to pinpoint your bar’s internal strengths and weaknesses alongside external opportunities and threats. Present this analysis in a tabular format as follows:

Strengths: Outline the distinct strengths of your bar, such as exceptional mixology expertise, a captivating ambiance, convenient location, or a robust brand identity.

Weaknesses: Evaluate areas where your bar may have shortcomings or avenues for enhancement, like limited visibility, staffing gaps, or operational inefficiencies.

Opportunities: Highlight external prospects that can bolster your bar’s success, such as emerging beverage trends, expanding customer demand, or strategic collaborations.

Threats: Identify potential threats or challenges that could impede your bar’s performance, such as intense competition, shifts in socializing habits, economic fluctuations, or regulatory alterations.

Conducting a comprehensive SWOT analysis empowers you to strategically position your bar, fine-tune your marketing strategy, and chart a robust business trajectory. It equips you to leverage opportunities, differentiate from rivals, and develop measures to navigate potential obstacles.

Example SWOT analysis for a bar

Financial Plan (Cost Analysis)

In this section, you’ll calculate expenses linked to the initial investment and the financial layout for the first operational year. These expenses can be categorized into two main segments: investment costs and operating costs.

Investment Costs (Initial Expenses)

  • Real Estate Acquisition: Incorporate the financial outlay for securing a suitable bar location, whether leasing or purchasing the property.
  • Space Renovation and Adaptation: Account for the costs of transforming the space to align with your bar’s requirements. This includes construction, plumbing, electrical work, and interior enhancements.
  • Bar Equipment: List the essential equipment for your bar, including bar counters, refrigeration units, glassware, mixers, blenders, cocktail shakers, and other tools necessary for crafting beverages.
  • Furniture and Ambiance Elements: Cover the expenses for furnishings such as stools, seating, tables, lighting fixtures, décor, and any uniform attire for your staff.
  • Technology Infrastructure: Detail the financial aspects linked to POS systems, payment terminals, and computing hardware for your point-of-sale setup.
  • Marketing Initiatives: Encompass costs for brand development, website design, online ordering systems, menu design, printing materials, and signage for attracting patrons.
  • Insurance Coverage: Account for insurance costs to safeguard your premises, equipment, and operations against potential risks.
  • Legal Compliance: Factor in expenditures related to business licenses, permits, regulatory adherence, and any documentation required for your bar’s legal operation.
  • Training Expenses: Budget any external training or certifications necessary for yourself and your staff, such as responsible alcohol service training or management courses.

Operating Costs (Monthly Fixed Costs)

  • Real Estate Rental: If leasing your bar’s premises, incorporate the recurring monthly rental fees as part of your ongoing expenses.
  • Utilities: Account for consistent expenses, including electricity, gas, and water, that facilitate daily bar operations.
  • Staff Compensation: Calculate the wages or salaries for your bar staff, encompassing bartenders, servers, barbacks, and any additional personnel you employ.
  • Beverage and Supplies Procurement: Estimate the ongoing costs of acquiring ingredients, beverages, and other essentials crucial for your bar’s operations.
  • Equipment Maintenance: Include regular maintenance and servicing costs for bar equipment, cooling systems, and other operational machinery.
  • Service Fees: Account for charges related to services like cleaning, POS system maintenance, online ordering system upkeep, and any commissions payable to third-party delivery services.
  • Employee Benefits: Calculate expenses related to employee benefits, including insurance coverage like worker’s compensation or health insurance.
  • Promotion Budget: Allocate funds for continuous marketing endeavors, encompassing digital and traditional advertising, social media management, printed materials, and website optimization (restaurant SEO).
  • Taxation and Fees: Incorporate projected tax obligations and other fees requisite for adhering to legal requirements in the operation of your bar.

Regularly review and update these costs to maintain accuracy and monitor the cash flow of your business. By comprehensively understanding and strategizing for upfront investment costs and ongoing operational expenditures, you can manage your bar’s finances and make well-informed decisions for sustained success.

Financial Forecast

The financial projection for your bar encompasses three critical facets: the envisioned Profit and Loss Statement, the break-even analysis, and the sensitivity analysis.

Projected Profit and Loss Statement

The projected Profit and Loss (P&L) Statement outlines anticipated revenue and expenditures for your bar business across a specified duration. It furnishes insights into your bar’s expected turnover and profitability. Key components include:

  1. Revenue Generation: Estimate projected revenue, considering factors like bar size, target audience, anticipated sales volume, and pricing approach.
  2. Cost of Goods Sold (COGS): Compute costs associated with beverages, ingredients, and materials required for crafting the drinks you offer. This computation aids in establishing the gross profit margin.
  3. Gross Profit: Deduct COGS from revenue to derive the gross profit, signifying the sum available to address operating costs.
  4. Operating Expenditures: Incorporate fixed and variable costs such as rent, utilities, employee compensation, marketing expenses, insurance, upkeep, and other administrative outlays.
  5. Net Profit/Loss: Compute net profit or loss by subtracting total operating expenses from gross profit. This figure quantifies your bar’s profitability.

Example of how to prepare a profit and loss projections

Break-even Analysis

The break-even analysis is a pivotal metric that identifies the juncture where your bar’s overall revenue aligns with its aggregate expenses, resulting in neither profit nor loss. This analysis illuminates the number of sales required to offset costs. Take into account the following factors:

  • Fixed Costs: Enumerate all fixed costs, encompassing expenses like rent, utilities, insurance, and other consistent disbursements irrespective of sales volume.
  • Variable Costs: Compute variable costs linked to each beverage or drink served, which include ingredients, packaging, and direct labor expenditures.
  • Contribution Margin: Calculate the contribution margin, signifying the remaining revenue after subtracting variable costs from sales. This margin aids in offsetting fixed costs and fostering profit.
  • Break-even Point: Divide the overall fixed costs by the contribution margin to establish the units (beverages or drinks) you must vend to reach the break-even threshold.

Sensitivity Analysis

The sensitivity analysis empowers you to grasp the potential repercussions of adverse scenarios on your bar’s revenue and profitability. You can gauge the ensuing impact on financials by manipulating pivotal variables like sales volume or pricing. Ponder scenarios such as a 50% reduction in turnover for a specified period and analyze the resultant influence on profitability.

Bar business plan - example of sensitivity analysis

Leveraging these three elements—the anticipated Profit and Loss Statement, break-even analysis, and sensitivity analysis—you gain insights into your bar’s financial viability and profit potential. Periodically revisiting and updating these forecasts facilitates real-world performance monitoring, enabling you to make informed decisions that propel your business toward success.

Bar Team


The founders of your bar wield significant influence in shaping its vision, strategy, and overall prosperity. This segment is particularly vital if you’re pursuing investors or collaborators. Furnish the ensuing details:

  • Founders Roster: Explicitly delineate the identities and designations of each founder involved in the bar venture.
  • Proficiency: Spotlight the pertinent industry know-how and proficiency of each founder. Elaborate on their background, competencies, and insights that enrich the bar’s triumph. Highlight any notable achievements or milestones from their past endeavors.


The staff you onboard are pivotal for your bar’s daily operations and triumph. Deliberate on the roles imperative for seamless functioning and categorize them into distinct designations. Provide the ensuing particulars:

  1. Designated Job Roles: Enumerate the assorted job roles imperative for your bar, encompassing bartenders, servers, barbacks, management team, entertainment coordinators, and security personnel.
  2. Responsibilities: Elucidate the precise duties affiliated with each job role. Lucidly expound on the expectations linked to each position, spanning mixology, patron assistance, venue maintenance, inventory oversight, and any pertinent responsibilities.
  3. Compensation: Specify the remuneration or compensation for each designation, which might entail wages, salaries, gratuities, incentives, or supplementary perks furnished to the staff.
  4. Employment: Specify the form of employment agreement proposed to your staff, whether full-time, part-time, or seasonal. Address any legal or regulatory prerequisites relevant to employment agreements in your jurisdiction.

Furthermore, contemplate the necessity for training and development initiatives for your staff. Identify any requisite training to ensure their adeptness and insight in executing their roles efficiently. Encompass the associated training costs within your bar business plan.

By expounding on the founders’ expertise and delineating the functions and responsibilities of your personnel, you demonstrate a proficient and committed team poised to contribute to the long term success of your bar.

Bar Business Marketing Strategy & Plan

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Crafting an effective marketing plan is vital to elevate your bar’s visibility and allure to customers. Key components of your plan should encompass:

  • Brand Establishment: Cultivate a distinctive brand identity marked by a logo, color scheme, and an appealing catchphrase.
  • Digital Presence: Fashion a professional bar website to showcase your establishment’s ambiance, menu, and offerings. Facilitate online reservations and consider collaboration with external booking platforms.
  • Innovative Customer Experience: Explore inventive approaches like personalized cocktail creations, live music nights, and loyalty programs to heighten the client’s experience and bolster customer loyalty.
  • Offline Client Gaining: Employ methods like localized promotional materials, community radio promotions, press coverage, and events to captivate patrons within your vicinity.
  • Online Client Gaining: Harness the power of social media, bar-specific SEO techniques, Google Maps visibility, email campaigns, SMS outreach, blogging, and precision-targeted advertisements to engage patrons in the digital realm.
  • Promotional Endeavors: Introduce exclusive offers and markdowns to captivate patrons and continuously appraise their efficacy.
  • Distinct Competitive Edge: In a competitive bar landscape, it’s imperative to pinpoint and underscore your unique competitive supremacy, such as signature cocktails or exclusive events.

Executing a comprehensive marketing plan, you can amplify your bar’s presence effectively, cultivate devoted customers, and propel business expansion. Keep a finger on the pulse of customer feedback and industry trends to tailor and fine-tune your strategies for optimal outcomes.

Key Takeaways

  • Define Your Establishment: Your plan should vividly portray your bar’s essence, encompassing its concept, customers, menu, atmosphere, and distinctive attributes.
  • Crucial Business Plan Components: Ensure your business plan comprehensively covers essential facets like an executive summary, eatery description, market scrutiny, financial predictions, team configuration, marketing strategy, and competitive edge.
  • Perpetual Planning: Whether initiating a new eatery or upgrading an existing one, crafting or revising your business plan remains pivotal. Regularly refresh and reshape your plan to align with market shifts, industry trends, and patron preferences.
  • Solicit Expert Counsel: While asserting ownership over your business plan is vital, embracing guidance from seasoned restaurateurs or experts can yield invaluable insights and refine your concepts.
  • Routine Assessment: Cultivate a habit of revisiting your business plan at least monthly during your eatery’s initial stages. As your establishment gains traction, conduct an annual review to gauge advancement and effect necessary modifications.
  • An Evolving Document: Remember that a business plan is far from static—it’s a dynamic tool guiding effective eatery management. Optimize outcomes by Continuously adapting your plan based on real-world encounters and market input.
Dominik Bartoszek

Dominik Bartoszek

8+ years Digital Marketer driven by data & AI. Helping restaurants grow more through online orders.

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