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8 Holiday Marketing Tips for Christmas Season

Marta Szczakowska

She has been with UpMenu for 8 years and her current position is Customer & Partners Program Specialist. Marta’s tasks include building good relations with current clients and business partners and acquiring new contacts. A horse riding enthusiast, dog and horse lover, chocoholic, 10-year-old boy’s mother, mentally an Italian.

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Holiday marketing is one of the things you have to remember about when Santa Claus is coming to town… soon so many of us will start thinking about Christmas.  During this season people organize plenty of parties with tasty food. Therefore, they often look for a high-quality online food ordering system.

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This is a great opportunity for your business. How can you encourage a number of customers to make an order from your restaurant? You will find eight effective tips below.

1. Reveal the benefits of your online food ordering system

Many companies organize Christmas parties this time of the year. However, workers are usually very busy and do not have enough time to look for the best catering. Therefore, you need to show everyone that you offer just what they want.

Focus on advertising your food as perfect for Christmas parties. When it comes to successful restaurant online marketing, you may find the UpMenu system very useful.

Screenshot of restaurant ordering screen

2. Great holiday marketing practice – special offers

In order to catch the interests of your potential customers, make sure to create some special Christmas offers.

For example, you may give people an -15% discount when they order 3 large pizzas. The UpMenu system will allow you to make such an extra offer in no time.

Facebook page for restaurant promotion during holidays

3. Come to everyone with Christmas

You should use at least a few different sources of advertising in order to reach as many potential customers as possible.

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Administration panel at UpMenu online food ordering system allows you to share your special Christmas offer through the newsletter, SMS, and push (available in apps).

4. Christmas discount

Create a special Christmas discount code with a catchy name, such as “Merry Christmas”. You can share it on social media with warm Christmas wishes. This will make your restaurant seem nice and caring.

Facebook page with promotion post for Christmas

5. Organize a contest

People enjoy contests where they can win a real prize. Therefore, such an idea will help in building positive associations with your brand.

The task for customers might be “come up with the slogan which describes both the restaurant and Christmas”. What about the award? The winner could receive a coupon for free online ordering.

Facebook page with content regarding Holiday promotions

6. Holiday marketing tip – reward loyalty

Loyal and engaged customers are a real treasure when it comes to restaurant marketing.  Christmas is the best time to show these people that you appreciate them very much. How can you do that?

Create a special loyalty program using the UpMenu system. For example, you could offer an extra discount to customers who have spent 50 USD in the restaurant. It will encourage a lot of people to order from your place more regularly.

7. Advertise with Facebook and Google AdWords

You may also think about using AdWords and making an advertisement on Facebook. After clicking it, the customers should be sent directly to a special Christmas offer. It could be available exclusively on your online food ordering system.

SERP page for Holidays

8. A gift card from Santa Claus

Gift cards are especially popular in clothes shops. However, why would you not use this idea also in your online food ordering system?

Christmas season is the time when everyone is looking for one of a kind gifts for the nearest and dearest. Convince your customers that a special voucher for your restaurant will be a perfect present for a person who enjoys tasty meals.

Summary

Christmas is the time of the year when your restaurant may get an extra amount of orders. All you need to do is to develop the food ordering system and create a special offer in the Christmas spirit. Read more about the online ordering system in our article:

9 advantages of online food ordering for restaurants

Among others, you need to focus on advertising and reaching a big number of potential customers. Give away many discount coupons and reward loyalty. UpMenu system may come in handy during your restaurant’s Christmas refreshment.

Marta Szczakowska

She has been with UpMenu for 8 years and her current position is Customer & Partners Program Specialist. Marta’s tasks include building good relations with current clients and business partners and acquiring new contacts. A horse riding enthusiast, dog and horse lover, chocoholic, 10-year-old boy’s mother, mentally an Italian.

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